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Rohit Surfactants Pvt Ltd is planning to set up a soda-ash plant and a
detergent manufacturing unit in Gujarat, in order to strengthen its geographic
presence. The entry into the home ground of Nirma Ltd, which was a leader in
detergents in the region a few years ago, is a strategy the company is employing
to acquire Nirma consumers. This will help the company to penetrate the west
region of the country with fewer logistical costs involved.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry
Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.