Cristel SAS in Home and Garden (France)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Cristel seeks to recover lost sales in France via innovation, diversification and communication and marketing strategies. For the third consecutive year in 2015, the company will be a key sponsor of the popular culinary TV show Top Chef. It is also expected to strongly leverage its Made in France attributes via the Origine France Garantie label in order to trigger patriotic buying amongst French households.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Cristel SAS: Key Facts
Summary 2 Cristel SAS: Operational Indicators
Competitive Positioning
Summary 3 Cristel SAS: Competitive Position 2014

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