Empresas Demaria SA in Home Care (Chile)

 Published On: Mar, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Demaria SA merged during the review period with Cía Manufacturera de Aconcagua, to form Empresas Demaria. In this process Demaria – under its new name Empresas Demaria – acquired the strongly recognised brand Virginia. By modernising its product design and level of product diversification and launching new formulas it has remained a significant competitor to leading international players on different income levels. In the short run, a successful transition was achieved. At present, Empresas...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Empresas Demaria SA: Key Facts
Company Background
Summary 2 Empresas Demaria: Production Statistics 2014
Competitive Positioning
Summary 3 Empresas Demaria: Competitive Position 2013

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