Bauhaus AG in Home and Garden (Germany)

 Published On: Jul, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
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In order to maintain and enhance its strong position among Germany’s leading home and garden specialist retailers, Bauhaus is pursuing a growth strategy in both Germany and Europe. Not only is its store network constantly evaluated, improved and enhanced, but the company also puts a strong focus on continuously optimising its product portfolio. Innovative product lines as well as modern store and sales concepts, with a strong concentration on consumer needs and trends, are considered the keys...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Bauhaus AG: Key Facts
Summary 2 Bauhaus AG: Operational Indicators
Company Background
Chart 1 Bauhaus AG: Bauhaus in Berlin
Internet Strategy
Private Label
Summary 3 Bauhaus AG: Private Label Portfolio
Competitive Positioning
Summary 4 Bauhaus AG: Competitive Position 2014

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