Home Entertainment (Audiovisual)

 Published On: May, 2015 |  Published By: Key Note | Format: PDF
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This Key Note Market Report analyses the UK audiovisual sector within the context of home entertainment, including the markets relating to TVs, portable and non-portable audio equipment, and DVD and Blu-ray players. While the report does examine market size in value terms, this is covered in greater detail in other Key Note Market Reports, including Digital Broadcasting and Household Appliance (Brown Goods). The key focus of this report is consumer behaviour and trends with regard to audiovisual home entertainment.

In order to examine behaviour relating to the purchase and use of home entertainment, Key Note commissioned exclusive consumer research. This revealed, among other trends, that more than two-fifths of adults in Britain spend the majority of their leisure time watching films and TV, and more than a third consume the majority of their video and audio content via digital means.

Introduction & Definition 1
REPORT COVERAGE .....1
MARKET SECTORS.........1
Television and Receiving Equipment 1
Home Video2
Home Audio2
1. Executive Summary 3
2. Whats KEY in the Market? 5
KEY DRIVERS........5
MARKET TRENDS5
Video 5
TV Industry..5
TV Viewing .6
Recorded Video Market .6
Audio.7
Radio Industry .......7
Radio Listening .....7
Recorded Music ....7
The Internet ..........8
Table 2.1: Household Internet Access in the UK (% of all households), Q1 2005-2014.8
Superfast Broadband......8
ECONOMIC TRENDS .....9
Table 2.2: UK Economic Trends (000, %, million and ), 2010-2014...9
MARKET POSITION......11
Table 2.3: Weekly and Yearly Expenditure on Selected Audiovisual Equipment and Subscriptions (m), 2013..12
HOW ROBUST IS THE MARKET? ..12
3. Market Size, Segmentation & Forecasts 13
MARKET SIZE & SEGMENTATION.13
The Total Market ..........13
Table 3.1: The UK Market for Selected Audiovisual Brown Goods by Value (m at rsp), 2010-2014...13
Figure 3.1: The UK Market for Selected Audiovisual Brown Goods by Value (m at rsp), 2010-2014...14
TV Subscription Revenue ........14
Table 3.2: Total TV Subscription Revenue (m), 2010-2014 ...15
Figure 3.2: Total TV Subscription Revenue (m), 2010-2014 ..15
Entertainment Retail Sales .....16
Table 3.3: Retail Value of Video and Music Content (m), 2013 and 201416
Figure 3.3: Retail Value of Video and Music Content (m), 2013 and 2014.........17
FORECASTS.........17
Future Trends.......17
The Economy .......17
Table 3.4: Economic Forecasts (000, % and million), 2015-2019.......18
Forecast Total Market ..18
Audiovisual Equipment ..........18
Table 3.5: The Forecast UK Market for Selected Audiovisual Brown Goods by Value (m at rsp), 2015-2019...19
Forecast TV Subscription Revenue....20
Table 3.6: Forecast Total TV Subscription Revenue (m), 2015-2019..........20
Forecast Entertainment Retail Sales.21
Table 3.7: Forecast Retail Value of Video and Music Content (m), 2015-2019...21
MARKET GROWTH .....23
Figure 3.7: Growth in the UK Market for Selected Audiovisual Brown Goods by Value (m at rsp), 2010-2019........23
4. TVs and Receiving Equipment 25
MARKET SIZE & SEGMENTATION 25
Total Market........25
Table 4.1: The UK Market for Home Viewing Equipment by Value (m at rsp), 2010-2014........25
Figure 4.1: The UK Market for Home Viewing Equipment by Value (m at rsp), 2010-2014........26
Consumer Penetration .26
TVs ...26
Table 4.2: TV Ownership in Great Britain by Number of Sets (% of adults), Year Ending June 2014......27
Table 4.3: TV Ownership in Great Britain by Size of Screen (% of adults), Year Ending June 2014........29
Table 4.4: TV Ownership in Great Britain by Features (% of adults), Year Ending June 2014........30
Table 4.5: Smart-TV Ownership in Great Britain (% of adults), Year Ending June 2014........31
Table 4.6: Home Cinema System Ownership in Great Britain (% of adults), Year Ending June 2014........32
Receiving Equipment....33
Table 4.7: TV Platform Take-up in the UK by Service (million TV households and %), Q4 2009-2013....34
FORECASTS.........35
Future Trends ......35
Smart TV ...35
Ultra-HD TV..........36
Video-on-Demand Receiving Equipment ..36
Forecast Total Market ..36
Table 4.8: The Forecast UK Market for Home Viewing Equipment by Value (m at rsp), 2015-2019........37
Figure 4.2: The Forecast UK Market for Home Viewing Equipment by Value (m at rsp), 2010-2014........37
5. Home Video 39
MARKET SIZE & SEGMENTATION 39
Total Market........39
Table 5.1: The UK Market for DVD, Blu-ray and Video Players/Recorders by Value (m at rsp), 2010-2014...39
Figure 5.1: The UK Market for DVD, Blu-ray and Video Players/Recorders by Value (m at rsp), 2010-2014...40
Consumer Penetration .40
Blu-ray and Video Players/Recorders40
Table 5.2: DVD Player, Blu-ray Player and DVR Ownership in Great Britain (% of adults), Year Ending June 2014........41
Table 5.3: DVD Player and Blu-ray Player Ownership in Great Britain by Features (% of adults), Year Ending June 2014........43
TV and Film Buying/Renting...43
Table 5.4: Adults in Great Britain who Purchased TV and Films by Format (% of adults), Year Ending June 201444
Table 5.5: Adults in Great Britain who Rented TV and Films by Format (% of adults), Year Ending June 201446
Table 5.6: Genre of TV Shows and Films Bought, Streamed and/or Rented in Great Britain (% of adults), Year Ending June 2014....47
FORECASTS.........49
Future Trends ......49
Digital Products ..49
Ultra-HD Programming 49
Forecast Total Market...49
Table 5.7: The Forecast UK Market for DVD, Blu-ray and Video Players/Recorders by Value (m at rsp), 2015-2019........50
Figure 5.2: The Forecast UK Market for DVD, Blu-ray and Video Players/Recorders by Value (m at rsp), 2015-2019........50
6. Home Audio 51
MARKET SIZE & SEGMENTATION.51
Total Market........51
Table 6.1: The UK Market for Home Audio Equipment by Value (m at rsp), 2010-2014........51
Figure 6.1: The UK Market for Home Audio Equipment by Value (m at rsp), 2010-2014........52
Consumer Penetration..52
Non-Portable Audio Equipment ......52
Table 6.2: Hi-Fi System Ownership in Great Britain (% of adults), Year Ending June 2014........53
Table 6.3: Hi-Fi System Ownership in Great Britain by Features (% of adults), Year
Ending June 201454
Portable Audio Equipment ....55
Table 6.4: Portable Audio Equipment Ownership in Great Britain (% of adults), Year Ending June 201455
Table 6.5: Portable Audio Equipment Ownership in Great Britain by Features (% of adults), Year Ending June 2014........57
Radio ..........57
Table 6.6: Reach of Radio Among Adults Aged 15 and Over
and Average Hours per Head (% and hours), Q3 2010-2014..57
Table 6.7: Share of Radio Listening by Platform (%), Q3 2014..........58
Table 6.8: Digital Radio Ownership in Great Britain (% of adults), Year Ending June 2014........59
FORECASTS.........60
Future Trends ......60
Digital Recorded Media ..........60
Smartphones .......60
Forecast Total Market ..61
Table 6.9: The Forecast UK Market for Home Audio Equipment by Value (m at rsp), 2015-2019........61
Figure 6.2: The Forecast UK Market for Home Audio Equipment by Value (m at rsp), 2015-2019........62
7. International Perspective 63
OVERVIEW .........63
Europe........63
The US .......64
BRIC..64
MINT ..........65
8. Competitive Analysis 67
MARKET LEADERS ......67
Table 8.1: Selected Leading Companies Engaged in the Provision of Audiovisual Home Entertainment by Turnover (000), Latest Financial Year..67
Figure 8.1: Selected Leading Companies Engaged in the Provision of Audiovisual Home Entertainment by Turnover (000), Latest Financial Year..68
Amazon Instant Video Ltd......68
Company Structure .......68
Corporate Strategy........69
Financial Results..69
The BBC and the BBC Trust ....69
Company Structure........69
Corporate Strategy........70
Financial Results..70
Channel 5 Broadcasting Ltd ...71
Company Structure........71
Corporate Strategy........71
Financial Results..71
Channel Four TV Corp...72
Company Structure........72
Corporate Strategy........72
Financial Results..72
ITV PLC........73
Company Structure........73
Corporate Strategy........73
Financial Results..73
Netflix Inc .74
Company Structure........74
Corporate Strategy........74
Financial Results..74
Sky PLC ......74
Company Structure........74
Corporate Strategy........75
Financial Results..75
Sony Music Entertainment UK Ltd ...76
Company Structure........76
Corporate Strategy........76
Financial Results..76
This is Global Ltd.76
Company Structure........76
Corporate Strategy........77
Financial Results..77
Virgin Media Ltd.77
Company Structure........77
Corporate Strategy........78
Financial Results..78
NUMBER OF COMPANIES....78
By Turnover..........78
Film, Video and TV Programme Production and Sound Recording and Music Publishing..78
Table 8.2: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Motion
Picture, Video and TV Production, Sound Recording and Music Publishing Activities by Turnover Sizeband (000 and number), 2014.79
Broadcasting and Reproduction of Recorded Media....79
Table 8.3: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Radio Broadcasting, TV Programming and Broadcasting Activities and the Reproduction of Recorded Media by Turnover Sizeband (000 and number), 2014.........80
Equipment Manufacturing ....80
Table 8.4: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Consumer Electronics and Communications Equipment by Turnover Sizeband (000 and number), 2014........81
Retailing and Rental .....81
Table 8.5: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Renting of Video Tapes and Disks and the Retail Sale of Audio and Video
Recordings and Equipment by Turnover Sizeband (000 and number), 2014.....82
By Employment ..82
Film, Video and TV Programme Production, Sound Recording and Music Publishing..82
Table 8.6: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Motion Picture, Video and TV Production, Sound Recording and Music Publishing Activities by Employment Sizeband (number), 2014.83
Broadcasting and Reproduction of Recorded Media ...83
Table 8.7: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Radio Broadcasting, TV Programming
and Broadcasting Activities and the Reproduction of Recorded Media by Employment Sizeband (number), 2014.84
Equipment Manufacturing ....84
Table 8.8: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Consumer Electronics
and Communications Equipment by Employment Sizeband (number), 2014......85
Retailing and Rental .....85
Table 8.9: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Renting of Video Tapes and Disks and the Retail Sale of Audio and Video
Recordings and Equipment by Employment Sizeband (number), 2014.....86
By Region ..86
Film, Video and TV Programme Production, Sound Recording and Music Publishing..86
Table 8.10: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in Motion Picture, Video and TV Production, Sound Recording and Music Publishing Activities by Region (number), 2014.......87
Broadcasting and Reproduction of Recorded Media ...87
Table 8.11: Number of UK VAT- and/or PAYE-Based Enterprises Engaged Radio Broadcasting, TV Programming and Broadcasting Activities and the Reproduction of Recorded Media by Region (number), 2014....88
Equipment Manufacturing ....88
Table 8.12: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Manufacture of Consumer Electronics
and Communications Equipment by Region (000 and number), 2014.....89
Retailing and Rental .....89
Table 8.13: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in the Renting of Video Tapes and Disks and the Retail Sale of Audio and Video
Recordings and Equipment by Region (number), 201490
MARKETING ACTIVITY .........90
TV ....90
Table 8.14: Main Media Advertising Expenditure on TV Services, Stations and Programmes (000), Year Ending June 201491
Internet Service Providers .......94
Table 8.15: Main Media Advertising Expenditure on Home Broadband Services (000), Year Ending June 2014..........94
Recorded Media .96
Table 8.16: Main Media Advertising Expenditure on Recorded Media (000), Year Ending June 201496
Brown Goods ......96
Table 8.17: Main Media Advertising Expenditure on Selected Audiovisual Brown Goods (000), Year Ending June 2014........97
Radio Programming .....97
Table 8.18: Main Media Advertising Expenditure on Radio Programmes (000), Year
Ending June 201498
KEY TRADE ASSOCIATIONS.98
EXHIBITIONS/TRADE SHOWS.........98
9. Buying Behaviour 99
PURCHASING PATTERNS .....99
Recent Purchasing Trends.......99
Table 9.1: Expenditure on TV Sets in Great Britain in the Last 12 Months (% of adults), Year Ending June 2014 99
Table 9.2: Expenditure on Selected Audiovisual Equipment in Great Britain in the Last 12 Months (% of adults), Year Ending June 2014 .100
Intention to Buy ..........101
Table 9.3: Adults in Great Britain Who Intend to Buy a TV in the Next 12 Months (% of adults), Year Ending June 2014........101
Place of Purchase ........102
Table 9.4: Place of Purchase of Selected Audiovisual Home Entertainment
Equipment in the Last 12 Months (% of adults), Year Ending June 2014103
CONSUMER DYNAMICS......103
Overview .103
Table 9.5: Summary of Attitudes and Habits Regarding Audiovisual and Home Entertainment Equipment (% of respondents), December 2014....104
Audiovisual Attitudes and Habits ..105
Table 9.6: Attitudes and Habits Regarding Audiovisual Home Entertainment (% of respondents), December 2014........107
Table 9.7: Attitudes and Habits Regarding Audiovisual Home Entertainment (% of respondents), December 2014........111
Motivations for New Home Entertainment Equipment Purchasing..........114
Table 9.8: Main Motivations for Buying New Home Entertainment Technology (% of respondents), December 2014........116
Table 9.9: Main Motivations for Buying New Home Entertainment Technology (% of respondents), December 2014........120
Important Factors When Buying Home Entertainment Technology ........122
Table 9.10: The Most Important Factors for Respondents When Deciding on the Purchase of New Home Entertainment Technology (% of respondents),
December 2013 .124
Table 9.11: The Most Important Factors for Respondents When Deciding on the Purchase of New Home Entertainment Technology (% of respondents),
December 2013 .129
10. Strengths, Weaknesses, Opportunities & Threats 133
STRENGTHS ......133
WEAKNESSES...133
OPPORTUNITIES.........134
THREATS.135
11. PESTEL 137
POLITICAL..........137
VAT on Digital Services..........137
Radio Frequency Spectrum Decision ........137
ECONOMICAL .138
Consumer Expenditure..........138
SOCIAL.....139
Time-Shifted TV Viewing.......139
Video on Demand and Catch Up TV.........139
Digital Audio Content.140
TECHNOLOGICAL.......141
TV ..141
Smart TVs and Internet-Connected TVs ...141
Ultra HD TVs ......142
Music Streaming142
Digital Radio Switchover.......143
ENVIRONMENTAL......143
WEEE.........143
Dual-Use WEEE..144
LEGISLATIVE.....144
Wholesale Must-Offer Obligation ..........144
12. Further Sources 145
Associations......145
Publications......145
General Sources.........146
Government Publications .146
Other Sources..146
Understanding Consumer Survey Data 147
Number, Profile, Penetration......147
Social Grade......148
Standard Region........148
Key Note Research 149

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