Mobile BI Market by Type (Software, Services), Business Function (IT, Finance, Sales, Marketing, Operations, HR), Business Application, Organization Size (SMES, Large Enterprises), Industry Vertical, and Region - Global Forecast to 2021

 Published On: Jan, 2017 |    No of Pages: 167 |  Published By: MarketsandMarkets | Format: PDF
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Increasing BYOD trend is driving the growth

MarketsandMarkets estimates the global mobile Business Intelligence (BI) market to grow from USD 4.08 billion in 2016 to USD 11.13 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 22.2%. The mobile BI market is growing rapidly because of the transition from traditional BI techniques to advanced BI and analytics techniques, which can be managed and utilized from anyplace at any time, and the massive surge in the Bring Your Own Device (BYOD) trend across industry verticals. Factors such as difficulty in identifying durable return on investment and lack of sustainable data governance process are expected to limit the market growth.

IT business function to have the largest market size in 2016

Organizations are evolving their Information Technology (IT) monitoring tools to gain more visibility into the new complexity. With the right solution, one can detect patterns early to predict issues before they arise. Mobile BI allows big data from IT to be converted into relevant and actionable insights for a quick problem resolution. It enables the organizations to extract insights from key operational data types, such as log files, performance metrics, events, and trouble tickets, so that they can proactively avoid outages, achieve faster mean time to repair, and realize cost savings through greater operational efficiency from anyplace. Therefore, IT is estimated to have the largest market share in 2016 among all business functions.

Healthcare and life sciences vertical to have the highest growth rate during the forecast period

Mobile BI solutions have been deployed across various verticals, including Banking, Financial Services, and Insurance (BFSI); telecommunication & IT; retail & eCommerce; manufacturing; healthcare & life sciences; energy & utilities; transportation & logistics; media & entertainment; government & defense; and others. Healthcare and life sciences industry vertical is expected to witness the highest CAGR during the forecast period because of the increasing need for managing real-time data coming from various healthcare activities, such as patient’s sleep analysis and calories burnt based on the physical activities conducted.

North America is expected to hold the largest market share

North America, followed by Europe, is expected to continue being the largest revenue-generating region for the mobile BI vendors for the next five years. This is mainly due to the presence of various developed economies, such as Canada and the U.S. and because of the high focus on innovations through research & development and technology across industry verticals. Asia-Pacific (APAC) is expected to be the highest growing region in the mobile BI market because of the increasing adoption of Internet of Things (IoT) & smart technologies and government initiatives such as smart cities in the APAC countries, including China and India.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation & technology directors, and executives from various key organizations operating in the mobile BI marketplace.

- By Company – Tier 1 – 22%, Tier 2 – 30%, and Tier 3 – 48%
- By Designation – C-Level – 30%, Director Level – 45%, and Others – 25%
- By Region – North America – 48%, Europe – 30%, and APAC – 22%

The mobile BI ecosystem comprises the following major vendors:

1. IBM Corporation (U.S.)
2. SAP SE (Germany)
3. Microsoft Corporation (U.S.)
4. Oracle Corporation (U.S.)
5. MicroStrategy (U.S.)
6. SAS Institute (U.S.)
7. Tableau Software (U.S.)
8. Information Builders (U.S.)
9. TIBCO Software (U.S.)
10. Yellowfin International Pty Ltd. (U.S.)
11. Qlik Technologies (U.S.)

Scope of the Report

The mobile BI market revenue is primarily classified into revenues from software and services. Software’s revenue is associated with stand-alone software offerings while services’ revenue is associated with managed services and professional services. The professional services comprise deployment & integration, support & maintenance, and consulting services. The market is also segmented on the basis of business functions, applications, deployment models, industry verticals, and regions.

Reasons to buy the report

• To get a comprehensive overview of the global mobile BI market
• To gain wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them
• To gain insights of the major countries/regions in which the mobile BI market is flourishing in various industries
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17

2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primaries 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25
2.5 VENDOR ANALYSIS METHODOLOGY 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE BI MARKET 34
4.2 MOBILE BI MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 34
4.3 MOBILE BI MARKET: INDUSTRY VERTICAL AND REGION MARKET 35
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2016 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 MARKET EVOLUTION 37
5.3 MARKET SEGMENTATION 38
5.3.1 BY TYPE 38
5.3.2 BY SERVICE 39
5.3.3 BY PROFESSIONAL SERVICE 39
5.3.4 BY BUSINESS FUNCTION 40
5.3.5 BY APPLICATION 41
5.3.6 BY ORGANIZATION SIZE 41
5.3.7 BY INDUSTRY VERTICAL 42
5.3.8 BY REGION 42
5.4 MARKET DYNAMICS 43
5.4.1 DRIVERS 43
5.4.1.1 Increasing BYOD trend 43
5.4.1.2 Rise of mobile enterprise application platform 44
5.4.1.3 Growing popularity of representational state transfer application programming interfaces 44
5.4.1.4 Proliferation of in-memory computing 44
5.4.1.5 Rapid advancement of mobile device features 44
5.4.2 RESTRAINTS 45
5.4.2.1 Difficulty in identifying significant return on investment 45
5.4.2.2 Lack of suitable data governance process 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Access to real-time data 45
5.4.3.2 Increased profitability through customer satisfaction 46
5.4.3.3 Increased efficiency in operations and business processes 46
5.4.4 CHALLENGES 46
5.4.4.1 Privacy and data security concerns 46
5.4.4.2 Designing for mobile devices 46
5.4.4.3 Maintaining uninterrupted network connectivity 47
5.5 TYPES OF MOBILE BI 47
5.5.1 PASSIVE MOBILE BI 47
5.5.2 ACTIVE MOBILE BI 47

6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.2 VALUE CHAIN ANALYSIS 48
6.3 MOBILE BI USER TRENDS 49
6.3.1 EXECUTIVES 49
6.3.2 FIELD WORKERS 49
6.3.3 BUSINESS ANALYSTS 49
6.3.4 CLERICAL STAFF 49
6.4 STRATEGIC BENCHMARKING 49
6.4.1 STRATEGIC BENCHMARKING: PARTNERSHIPS AND COLLABORATIONS 49
6.4.2 STRATEGIC BENCHMARKING: NEW PRODUCT DEVELOPMENT 50

7 MOBILE BI MARKET ANALYSIS, BY TYPE 51
7.1 INTRODUCTION 52
7.2 SOFTWARE 53
7.3 SERVICES 54
7.3.1 PROFESSIONAL SERVICES 55
7.3.1.1 System deployment and integration 56
7.3.1.2 Support and maintenance 57
7.3.1.3 Consulting services 58
7.3.2 MANAGED SERVICES 58

8 MOBILE BI MARKET ANALYSIS, BY BUSINESS FUNCTION 60
8.1 INTRODUCTION 61
8.2 INFORMATION TECHNOLOGY 62
8.3 FINANCE 63
8.4 SALES 63
8.5 MARKETING 64
8.6 OPERATIONS 65
8.7 HUMAN RESOURCES 66

9 MOBILE BI MARKET ANALYSIS, BY APPLICATION 67
9.1 INTRODUCTION 68
9.2 FRAUD AND SECURITY MANAGEMENT 69
9.3 SALES AND MARKETING MANAGEMENT 70
9.4 REDICTIVE ASSET MAINTENANCE 71
9.5 RISK AND COMPLIANCE MANAGEMENT 72
9.6 CUSTOMER ENGAGEMENT AND ANALYSIS 72
9.7 SUPPLY CHAIN MANAGEMENT AND PROCUREMENT 73
9.8 OPERATIONS MANAGEMENT 74
9.9 OTHERS 75

10 MOBILE BI MARKET ANALYSIS, BY ORGANIZATION SIZE 76
10.1 INTRODUCTION 77
10.2 LARGE ENTERPRISES 78
10.3 SMALL AND MEDIUM ENTERPRISES 78

11 MOBILE BI MARKET ANALYSIS, BY INDUSTRY VERTICAL 80
11.1 INTRODUCTION 81
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 82
11.3 IT AND TELECOMMUNICATIONS 83
11.4 RETAIL AND ECOMMERCE 84
11.5 HEALTHCARE AND LIFE SCIENCES 84
11.6 MANUFACTURING 85
11.7 GOVERNMENT AND DEFENSE 86
11.8 ENERGY AND UTILITIES 86
11.9 TRANSPORTATION AND LOGISTICS 87
11.10 MEDIA AND ENTERTAINMENT 88
11.11 OTHERS 88

12 GEOGRAPHIC ANALYSIS 90
12.1 INTRODUCTION 91
12.2 NORTH AMERICA 92
12.3 EUROPE 96
12.4 ASIA-PACIFIC 99
12.5 MIDDLE EAST AND AFRICA 103
12.6 LATIN AMERICA 107

13 COMPETITIVE LANDSCAPE 111
13.1 OVERVIEW 111
13.2 COMPETITIVE SITUATIONS AND TRENDS 111
13.2.1 NEW PRODUCT LAUNCHES 113
13.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 114
13.2.3 MERGERS AND ACQUISITIONS 118
13.2.4 EXPANSIONS 118
13.2.5 VENTURE CAPITAL FUNDING 119
13.3 MOBILE BI: MNM VENDOR ANALYSIS 120

14 COMPANY PROFILES 122
14.1 INTRODUCTION 122 (Overview, Financials, Products & Services, Strategy, and Developments)*
14.2 INTERNATIONAL BUSINESS MACHINES CORPORATION 123
14.3 SAP SE 127
14.4 MICROSOFT CORPORATION 130
14.5 ORACLE CORPORATION 133
14.6 MICROSTRATEGY, INCORPORATED 136
14.7 SAS INSTITUTE 139
14.8 TABLEAU SOFTWARE 141
14.9 INFORMATION BUILDERS, INC. 144
14.10 TIBCO SOFTWARE, INC. 146
14.11 YELLOWFIN INTERNATIONAL PTY. LTD 148
14.12 QLIK TECHNOLOGIES, INC. 151

*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

15 KEY INNOVATORS 153
15.1 DUNDAS DATA VISUALIZATION, INC. 153
15.2 ROSSLYN ANALYTICS, LTD 154
15.3 BIG DATA BIZVIZ 155
15.4 ZOHO CORPORATION 156

16 APPENDIX 157
16.1 INSIGHTS OF INDUSTRY EXPERTS 157
16.2 DISCUSSION GUIDE 158
16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 161
16.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 163
16.5 AVAILABLE CUSTOMIZATION 164
16.6 RELATED REPORTS 164
16.7 AUTHOR DETAILS 165

LIST OF TABLES

TABLE 1 MOBILE BI MARKET SIZE AND GROWTH, 2016–2021 (USD BILLION, Y-O-Y %) 28
TABLE 2 MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 52
TABLE 3 SOFTWARE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 53
TABLE 4 SERVICES: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 54
TABLE 5 SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 55
TABLE 6 PROFESSIONAL SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 56
TABLE 7 SYSTEM DEPLOYMENT AND INTEGRATION: MOBILE BI MARKET SIZE, BY REGION,  2014–2021 (USD MILLION) 57
TABLE 8 SUPPORT AND MAINTENANCE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 57
TABLE 9 CONSULTING SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 58
TABLE 10 MANAGED SERVICES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 59
TABLE 11 MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 62
TABLE 12 INFORMATION TECHNOLOGY: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 62
TABLE 13 FINANCE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 63
TABLE 14 SALES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 64
TABLE 15 SALES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65
TABLE 16 OPERATIONS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65
TABLE 17 HUMAN RESOURCES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 66
TABLE 18 MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 69
TABLE 19 FRAUD AND SECURITY MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 70
TABLE 20 SALES AND MARKETING MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 71
TABLE 21 PREDICTIVE ASSET MAINTENANCE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 71
TABLE 22 RISK AND COMPLIANCE MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 72
TABLE 23 CUSTOMER ENGAGEMENT AND ANALYSIS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 73
TABLE 24 SUPPLY CHAIN MANAGEMENT AND PROCUREMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 74
TABLE 25 OPERATIONS MANAGEMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 74
TABLE 26 OTHERS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 75
TABLE 27 MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 77
TABLE 28 LARGE ENTERPRISES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 78
TABLE 29 SMALL AND MEDIUM ENTERPRISES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 79
TABLE 30 MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 82
TABLE 31 BANKING, FINANCIAL SERVICES, AND INSURANCE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 83
TABLE 32 IT AND TELECOMMUNICATIONS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 83
TABLE 33 RETAIL AND ECOMMERCE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 84
TABLE 34 HEALTHCARE AND LIFE SCIENCES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 85
TABLE 35 MANUFACTURING: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 85
TABLE 36 GOVERNMENT AND DEFENSE: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 86
TABLE 37 ENERGY AND UTILITIES: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 87
TABLE 38 TRANSPORTATION AND LOGISTICS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 87
TABLE 39 MEDIA AND ENTERTAINMENT: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 88
TABLE 40 OTHERS: MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 89
TABLE 41 MOBILE BI MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 92
TABLE 42 NORTH AMERICA: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 93
TABLE 43 NORTH AMERICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION) 94
TABLE 44 NORTH AMERICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION) 94
TABLE 45 NORTH AMERICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 94
TABLE 46 NORTH AMERICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 95
TABLE 47 NORTH AMERICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 95
TABLE 48 NORTH AMERICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 96
TABLE 49 EUROPE: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 97
TABLE 50 EUROPE: MOBILE BI MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION) 97
TABLE 51 EUROPE: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION) 97
TABLE 52 EUROPE: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 98
TABLE 53 EUROPE: MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 98
TABLE 54 EUROPE: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 99
TABLE 55 EUROPE: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 99
TABLE 56 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 101
TABLE 57 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION) 101
TABLE 58 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION) 101
TABLE 59 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 102
TABLE 60 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 102
TABLE 61 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 103
TABLE 62 ASIA-PACIFIC: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 103
TABLE 63 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 104
TABLE 64 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION) 104
TABLE 65 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION) 105
TABLE 66 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 105
TABLE 67 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 106
TABLE 68 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 106
TABLE 69 MIDDLE EAST AND AFRICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 107
TABLE 70 LATIN AMERICA: MOBILE BI MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 108
TABLE 71 LATIN AMERICA: MOBILE BI MARKET SIZE, BY SERVICE, 2014–2021 (USD MILLION) 108
TABLE 72 LATIN AMERICA: MOBILE BI MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2021 (USD MILLION) 108
TABLE 73 LATIN AMERICA: MOBILE BI MARKET SIZE, BY BUSINESS FUNCTION, 2014–2021 (USD MILLION) 109
TABLE 74 LATIN AMERICA: MOBILE BI MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 109
TABLE 75 LATIN AMERICA: MOBILE BI MARKET SIZE, BY ORGANIZATION SIZE, 2014–2021 (USD MILLION) 110
TABLE 76 LATIN AMERICA: MOBILE BI MARKET SIZE, BY INDUSTRY VERTICAL, 2014–2021 (USD MILLION) 110
TABLE 77 NEW PRODUCT LAUNCHES, 2014–2016 113
TABLE 78 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2014–2016 114
TABLE 79 MERGERS AND ACQUISITIONS, 2014–2016 118
TABLE 80 EXPANSIONS, 2014–2016 118
TABLE 81 VENTURE CAPITAL FUNDING, 2014–2016 119

LIST OF FIGURES

FIGURE 1 MOBILE BI MARKET: RESEARCH DESIGN 18
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 4 DATA TRIANGULATION 24
FIGURE 5 VENDOR ANALYSIS: CRITERIA WEIGHTAGE 26
FIGURE 6 MOBILE BI MARKET IS EXPECTED TO GROW IN THE GLOBAL MARKET DURING THE FORECAST PERIOD 29
FIGURE 7 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF TYPE (2016 VS. 2021) 29
FIGURE 8 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF SERVICE 30
FIGURE 9 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF PROFESSIONAL SERVICE 30
FIGURE 10 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF BUSINESS FUNCTION 31
FIGURE 11 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF APPLICATION 32
FIGURE 12 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF ORGANIZATION SIZE 32
FIGURE 13 MOBILE BI MARKET SNAPSHOT ON THE BASIS OF INDUSTRY VERTICAL (2016 VS. 2021) 33
FIGURE 14 LUCRATIVE MARKET PROSPECTS IN THE MOBILE BI MARKET DURING THE FORECAST PERIOD 34
FIGURE 15 NORTH AMERICA COMMANDS OVER THE MOBILE BI MARKET BY COVERING THE LARGEST MARKET SIZE IN 2016 34
FIGURE 16 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL AND NORTH AMERICA IN THE REGION SEGMENT IS EXPECTED TO GAIN THE LARGEST MARKET SHARE IN 2016 35
FIGURE 17 ASIA-PACIFIC SOON TO ENTER THE EXPONENTIAL GROWTH PHASE DURING THE PERIOD OF 2016–2021 35
FIGURE 18 EVOLUTION OF MOBILE BI 37
FIGURE 19 MOBILE BI MARKET SEGMENTATION: BY TYPE 38
FIGURE 20 MOBILE BI MARKET SEGMENTATION: BY SERVICE 39
FIGURE 21 MOBILE BI MARKET SEGMENTATION: BY PROFESSIONAL SERVICE 39
FIGURE 22 MOBILE BI MARKET SEGMENTATION: BY BUSINESS FUNCTION 40
FIGURE 23 MOBILE BI MARKET SEGMENTATION: BY APPLICATION 41
FIGURE 24 MOBILE BI MARKET SEGMENTATION: BY ORGANIZATION SIZE 41
FIGURE 25 MOBILE BI MARKET SEGMENTATION: BY INDUSTRY VERTICAL 42
FIGURE 26 MOBILE BI MARKET SEGMENTATION: BY REGION 42
FIGURE 27 MOBILE BI MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES (DROC) 43
FIGURE 28 MOBILE BI MARKET: VALUE CHAIN ANALYSIS 48
FIGURE 29 STRATEGIC BENCHMARKING: PARTNERSHIPS AND COLLABORATIONS DURING THE PERIOD OF 2014–2016 50
FIGURE 30 STRATEGIC BENCHMARKING: NEW PRODUCT DEVELOPMENT AND PRODUCT UPGRADATIONS DURING THE PERIOD OF 2014–2016 50
FIGURE 31 THE SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 32 THE MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 33 SUPPORT AND MAINTENANCE SERVICES SEGMENT IS EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 56
FIGURE 34 THE SALES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 61
FIGURE 35 PREDICTIVE ASSET MAINTENANCE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 68
FIGURE 36 SMES ARE EXPECTED TO ADOPT MOBILE BI SOLUTIONS AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 77
FIGURE 37 THE HEALTHCARE AND LIFE SCIENCES VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 81
FIGURE 38 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 91
FIGURE 39 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MOBILE BI MARKET DURING FORECAST PERIOD 92
FIGURE 40 NORTH AMERICA MARKET SNAPSHOT 93
FIGURE 41 ASIA-PACIFIC MARKET SNAPSHOT 100
FIGURE 42 COMPANIES ADOPTED PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS AS THE KEY GROWTH STRATEGY DURING THE PERIOD 2014–2016 111
FIGURE 43 MARKET EVALUATION FRAMEWORK 112
FIGURE 44 BATTLE FOR MARKET SHARE: PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS IS THE KEY STRATEGY IN THE MOBILE BI MARKET IN THE FORECAST PERIOD 112
FIGURE 45 PRODUCT OFFERINGS COMPARISON 120
FIGURE 46 BUSINESS STRATEGIES COMPARISON 121
FIGURE 47 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 122
FIGURE 48 IBM CORPORATION: COMPANY SNAPSHOT 123
FIGURE 49 IBM CORPORATION: SWOT ANALYSIS 126
FIGURE 50 SAP SE: COMPANY SNAPSHOT 127
FIGURE 51 SAP SE: SWOT ANALYSIS 129
FIGURE 52 MICROSOFT CORPORATION: COMPANY SNAPSHOT 130
FIGURE 53 MICROSOFT CORPORATION: SWOT ANALYSIS 132
FIGURE 54 ORACLE CORPORATION: COMPANY SNAPSHOT 133
FIGURE 55 ORACLE CORPORATION: SWOT ANALYSIS 135
FIGURE 56 MICROSTRATEGY, INCORPORATED: COMPANY SNAPSHOT 136
FIGURE 57 MICROSTRATEGY, INCORPORATED: SWOT ANALYSIS 138
FIGURE 58 SAS INSTITUTE: COMPANY SNAPSHOT 139
FIGURE 59 TABLEAU SOFTWARE: COMPANY SNAPSHOT 141

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