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Microwaves in the US

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Published Date: Mar, 2012
Format: PDF
No of Pages: 61
 
 
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  • Abstract
  • Table of Contents
Volume sales of microwave ovens appeared to have bottomed out in 2011, as the category demonstrated its first positive performance in six years. Decade-long changes in US eating habits and longer replacement cycles for modern units combined with a lack of innovation to restrict the potential of microwave ovens at the end of the review period. However, 2011 demonstrated marginal 1% growth, attributable to gains in lower-value freestanding models.

Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves. 

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
 * Get a detailed picture of the Microwaves market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment, the market’s major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2006-2011
Table 2 Sales of Microwaves by Category: Value 2006-2011
Table 3 Sales of Microwaves by Category: % Volume Growth 2006-2011
Table 4 Sales of Microwaves by Category: % Value Growth 2006-2011
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2007-2011
Table 7 Brand Shares of Microwaves 2008-2011
Table 8 Microwaves by Distribution Format: % Analysis 2006-2011
Table 9 Forecast Sales of Microwaves by Category: Volume 2011-2016
Table 10 Forecast Sales of Microwaves by Category: Value 2011-2016
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2011-2016
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2011-2016
Electrolux Home Products North America in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 1 Electrolux Home Products North America (NBO): Key Facts
Summary 2 Electrolux AB (GBO): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Electrolux Home Products North America: Competitive Position 2011
General Electric Co (ge) in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 4 General Electric Co (GE): Key Facts
Summary 5 General Electric Co (GE): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 General Electric (GE): Competitive Position 2011
Sears Holdings Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 7 Sears Holdings Corp: Key Facts
Summary 8 Sears Holdings Corp: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 9 Sears Holdings Corp: Private Label Portfolio
Competitive Positioning
Summary 10 Sears Holdings Corp: Competitive Position 2011
Whirlpool Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 11 Whirlpool Corp: Key Facts
Summary 12 Whirlpool Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Whirlpool Corp: Competitive Position 2011
Executive Summary
Weak Economy Leads To Double-dip in Major Appliance Volumes
Consumers and Oems Get Smart on Energy Efficiency
Retailers Fight for Share of Struggling Market
"white" Goods No More Thanks To Colours and Features
Innovation Drives Small Appliance Sales
Key Trends and Developments
US Consumer Thinks Small As Majap Sales Disappoint in 2011
Smart Appliances, Smart Grid
Changing Retail Landscape for Appliance Dealers
Innovation in Aesthetics and Features
Coffee Craze Drives Sales in Small Appliances
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 16 Sales of Consumer Appliances by Category: Value 2006-2011
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 23 Sales of Small Appliances by Category: Volume 2006-2011
Table 24 Sales of Small Appliances by Category: Value 2006-2011
Table 25 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 26 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 27 Company Shares of Major Appliances 2007-2011
Table 28 Brand Shares of Major Appliances 2008-2011
Table 29 Company Shares of Small Appliances 2007-2011
Table 30 Brand Shares of Small Appliances 2008-2011
Table 31 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources

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