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Fast Food: Global Industry Guide

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Published Date: Feb, 2012
Format: PDF
No of Pages: 141
 
 
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  • Abstract
  • Table of Contents
Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the Fast Food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report
 
* Contains an executive summary and data on value, volume and segmentation
 
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards
 
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
 
* Includes a five-year forecast of the industry

Highlights

The global fast food market grew by 6.8% in 2011 to reach a value of $252,911.7 million.

In 2016, the global fast food market is forecast to have a value of $331,842.1 million, an increase of 31.2% since 2011.

The global fast food market grew by 5.6% in 2011 to reach a volume of 243,204.9 million Transactions.

In 2016, the global fast food market is forecast to have a volume of 310,517.6 million Transactions, an increase of 27.7% since 2011.

Restaurants - qsr  is the largest segment of the global fast food market, accounting for 66.4% of the market's total value.

Americas accounts for 44.2% of the global fast food market value.

Why you should buy this report
 
* Spot future trends and developments
 
* Inform your business decisions
 
* Add weight to presentations and marketing materials
 
* Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Introduction 13
What is this report about? 13
Who is the target reader? 13
How to use this report 13
Definitions 13
Global Fast Food 14
Market Overview 14
Market Data 15
Market Segmentation 17
Market outlook 19
Five forces analysis 21
Fast Food in Asia-Pacific 27
Market Overview 27
Market Data 28
Market Segmentation 30
Market outlook 32
Five forces analysis 34
Fast Food in Europe 40
Market Overview 40
Market Data 41
Market Segmentation 43
Market outlook 45
Five forces analysis 47
Fast Food in France 53
Market Overview 53
Market Data 54
Market Segmentation 56
Market outlook 58
Five forces analysis 60
Macroeconomic indicators 66
Fast Food in Germany 68
Market Overview 68
Market Data 69
Market Segmentation 71
Market outlook 73
Five forces analysis 75
Macroeconomic indicators 81
Fast Food in Japan 83
Market Overview 83
Market Data 84
Market Segmentation 86
Market outlook 88
Five forces analysis 90
Macroeconomic indicators 96
Fast Food in The United Kingdom 98
Market Overview 98
Market Data 99
Market Segmentation 101
Market outlook 103
Five forces analysis 105
Macroeconomic indicators 111
Fast Food in The United States 113
Market Overview 113
Market Data 114
Market Segmentation 116
Market outlook 118
Five forces analysis 120
Macroeconomic indicators 126
Company Profile 128
Burger King 128
Domino's Pizza, Inc 131
McDonald's 134
Yum! Brands 137
Appendix 140
Methodology 140
 
LIST OF TABLES

Table 1: Global fast food market value: $ million, 2007–11 15
Table 2: Global fast food market volume: million Transactions, 2007–11 16
Table 3: Global fast food market category segmentation : $ million, 2011 17
Table 4: Global fast food market geography segmentation : $ million, 2011 18
Table 5: Global fast food market value forecast: $ million, 2011–16 19
Table 6: Global fast food market volume forecast: million Transactions, 2011–16 20
Table 7: Asia-Pacific fast food market value: $ million, 2007–11 28
Table 8: Asia–Pacific fast food market volume: million Transactions, 2007–11 29
Table 9: Asia–Pacific fast food market category segmentation : $ million, 2011 30
Table 10: Asia–Pacific fast food market geography segmentation : $ million, 2011 31
Table 11: Asia-Pacific fast food market value forecast: $ million, 2011–16 32
Table 12: Asia–Pacific fast food market volume forecast: million Transactions, 2011–16 33
Table 13: Europe fast food market value: $ million, 2007–11 41
Table 14: Europe fast food market volume: million Transactions, 2007–11 42
Table 15: Europe fast food market category segmentation : $ million, 2011 43
Table 16: Europe fast food market geography segmentation : $ million, 2011 44
Table 17: Europe fast food market value forecast: $ million, 2011–16 45
Table 18: Europe fast food market volume forecast: million Transactions, 2011–16 46
Table 19: France fast food market value: $ million, 2007–11 54
Table 20: France fast food market volume: million Transactions, 2007–11 55
Table 21: France fast food market category segmentation : $ million, 2011 56
Table 22: France fast food market geography segmentation : $ million, 2011 57
Table 23: France fast food market value forecast: $ million, 2011–16 58
Table 24: France fast food market volume forecast: million Transactions, 2011–16 59
Table 25: France size of population (million), 2007–11 66
Table 26: France gdp (constant 2000 prices, $ billion), 2007–11 66
Table 27: France gdp (current prices, $ billion), 2007–11 66
Table 28: France inflation, 2007–11 67
Table 29: France consumer price index (absolute), 2007–11 67
Table 30: France exchange rate, 2007–11 67
Table 31: Germany fast food market value: $ million, 2007–11 69
Table 32: Germany fast food market volume: million Transactions, 2007–11 70
Table 33: Germany fast food market category segmentation : $ million, 2011 71
Table 34: Germany fast food market geography segmentation : $ million, 2011 72
Table 35: Germany fast food market value forecast: $ million, 2011–16 73
Table 36: Germany fast food market volume forecast: million Transactions, 2011–16 74
Table 37: Germany size of population (million), 2007–11 81
Table 38: Germany gdp (constant 2000 prices, $ billion), 2007–11 81
Table 39: Germany gdp (current prices, $ billion), 2007–11 81
Table 40: Germany inflation, 2007–11 82
Table 41: Germany consumer price index (absolute), 2007–11 82
Table 42: Germany exchange rate, 2007–11 82
Table 43: Japan fast food market value: $ million, 2007–11 84
Table 44: Japan fast food market volume: million Transactions, 2007–11 85
Table 45: Japan fast food market category segmentation : $ million, 2011 86
Table 46: Japan fast food market geography segmentation : $ million, 2011 87
Table 47: Japan fast food market value forecast: $ million, 2011–16 88
Table 48: Japan fast food market volume forecast: million Transactions, 2011–16 89
Table 49: Japan size of population (million), 2007–11 96
Table 50: Japan gdp (constant 2000 prices, $ billion), 2007–11 96
Table 51: Japan gdp (current prices, $ billion), 2007–11 96
Table 52: Japan inflation, 2007–11 97
Table 53: Japan consumer price index (absolute), 2007–11 97
Table 54: Japan exchange rate, 2007–11 97
Table 55: United Kingdom fast food market value: $ million, 2007–11 99
Table 56: United Kingdom fast food market volume: million Transactions, 2007–11 100
Table 57: United Kingdom fast food market category segmentation : $ million, 2011 101
Table 58: United Kingdom fast food market geography segmentation : $ million, 2011 102
Table 59: United Kingdom fast food market value forecast: $ million, 2011–16 103
Table 60: United Kingdom fast food market volume forecast: million Transactions, 2011–16 104
Table 61: United Kingdom size of population (million), 2007–11 111
Table 62: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 111
Table 63: United Kingdom gdp (current prices, $ billion), 2007–11 111
Table 64: United Kingdom inflation, 2007–11 112
Table 65: United Kingdom consumer price index (absolute), 2007–11 112
Table 66: United Kingdom exchange rate, 2007–11 112
Table 67: United States fast food market value: $ million, 2007–11 114
Table 68: United States fast food market volume: million Transactions, 2007–11 115
Table 69: United States fast food market category segmentation : $ million, 2011 116
Table 70: United States fast food market geography segmentation : $ million, 2011 117
Table 71: United States fast food market value forecast: $ million, 2011–16 118
Table 72: United States fast food market volume forecast: million Transactions, 2011–16 119
Table 73: United States size of population (million), 2007–11 126
Table 74: United States gdp (constant 2000 prices, $ billion), 2007–11 126
Table 75: United States gdp (current prices, $ billion), 2007–11 126
Table 76: United States inflation, 2007–11 127
Table 77: United States consumer price index (absolute), 2007–11 127
Table 78: United States exchange rate, 2007–11 127
Table 79: Burger King: key facts 128
Table 80: Burger King: key financials ($) 129
Table 81: Burger King: key financial ratios 129
Table 82: Domino's Pizza, Inc: key facts 131
Table 83: Domino's Pizza, Inc: key financials ($) 132
Table 84: Domino's Pizza, Inc: key financial ratios 132
Table 85: McDonald's: key facts 134
Table 86: McDonald's: key financials ($) 135
Table 87: McDonald's: key financial ratios 135
Table 88: Yum! Brands: key facts 137
Table 89: Yum! Brands: key financials ($) 138
Table 90: Yum! Brands: key financial ratios 138
 
LIST OF FIGURES

Figure 1: Global fast food market value: $ million, 2007–11 15
Figure 2: Global fast food market volume: million Transactions, 2007–11 16
Figure 3: Global fast food market category segmentation : % share, by value, 2011 17
Figure 4: Global fast food market geography segmentation : % share, by value, 2011 18
Figure 5: Global fast food market value forecast: $ million, 2011–16 19
Figure 6: Global fast food market volume forecast: million Transactions, 2011–16 20
Figure 7: Forces driving competition in the global fast food market, 2011 21
Figure 8: Drivers of buyer power in the global fast food market, 2011 22
Figure 9: Drivers of supplier power in the global fast food market, 2011 23
Figure 10: Factors influencing the likelihood of new entrants in the global fast food market, 2011 24
Figure 11: Factors influencing the threat of substitutes in the global fast food market, 2011 25
Figure 12: Drivers of degree of rivalry in the global fast food market, 2011 26
Figure 13: Asia-Pacific fast food market value: $ million, 2007–11 28
Figure 14: Asia–Pacific fast food market volume: million Transactions, 2007–11 29
Figure 15: Asia–Pacific fast food market category segmentation : % share, by value, 2011 30
Figure 16: Asia–Pacific fast food market geography segmentation : % share, by value, 2011 31
Figure 17: Asia-Pacific fast food market value forecast: $ million, 2011–16 32
Figure 18: Asia–Pacific fast food market volume forecast: million Transactions, 2011–16 33
Figure 19: Forces driving competition in the fast food market in Asia-Pacific, 2011 34
Figure 20: Drivers of buyer power in the fast food market in Asia-Pacific, 2011 35
Figure 21: Drivers of supplier power in the fast food market in Asia-Pacific, 2011 36
Figure 22: Factors influencing the likelihood of new entrants in the fast food market in Asia-Pacific, 2011 37
Figure 23: Factors influencing the threat of substitutes in the fast food market in Asia-Pacific, 2011 38
Figure 24: Drivers of degree of rivalry in the fast food market in Asia-Pacific, 2011 39
Figure 25: Europe fast food market value: $ million, 2007–11 41
Figure 26: Europe fast food market volume: million Transactions, 2007–11 42
Figure 27: Europe fast food market category segmentation : % share, by value, 2011 43
Figure 28: Europe fast food market geography segmentation : % share, by value, 2011 44
Figure 29: Europe fast food market value forecast: $ million, 2011–16 45
Figure 30: Europe fast food market volume forecast: million Transactions, 2011–16 46
Figure 31: Forces driving competition in the fast food market in Europe, 2011 47
Figure 32: Drivers of buyer power in the fast food market in Europe, 2011 48
Figure 33: Drivers of supplier power in the fast food market in Europe, 2011 49
Figure 34: Factors influencing the likelihood of new entrants in the fast food market in Europe, 2011 50
Figure 35: Factors influencing the threat of substitutes in the fast food market in Europe, 2011 51
Figure 36: Drivers of degree of rivalry in the fast food market in Europe, 2011 52
Figure 37: France fast food market value: $ million, 2007–11 54
Figure 38: France fast food market volume: million Transactions, 2007–11 55
Figure 39: France fast food market category segmentation : % share, by value, 2011 56
Figure 40: France fast food market geography segmentation : % share, by value, 2011 57
Figure 41: France fast food market value forecast: $ million, 2011–16 58
Figure 42: France fast food market volume forecast: million Transactions, 2011–16 59
Figure 43: Forces driving competition in the fast food market in France, 2011 60
Figure 44: Drivers of buyer power in the fast food market in France, 2011 61
Figure 45: Drivers of supplier power in the fast food market in France, 2011 62
Figure 46: Factors influencing the likelihood of new entrants in the fast food market in France, 2011 63
Figure 47: Factors influencing the threat of substitutes in the fast food market in France, 2011 64
Figure 48: Drivers of degree of rivalry in the fast food market in France, 2011 65
Figure 49: Germany fast food market value: $ million, 2007–11 69
Figure 50: Germany fast food market volume: million Transactions, 2007–11 70
Figure 51: Germany fast food market category segmentation : % share, by value, 2011 71
Figure 52: Germany fast food market geography segmentation : % share, by value, 2011 72
Figure 53: Germany fast food market value forecast: $ million, 2011–16 73
Figure 54: Germany fast food market volume forecast: million Transactions, 2011–16 74
Figure 55: Forces driving competition in the fast food market in Germany, 2011 75
Figure 56: Drivers of buyer power in the fast food market in Germany, 2011 76
Figure 57: Drivers of supplier power in the fast food market in Germany, 2011 77
Figure 58: Factors influencing the likelihood of new entrants in the fast food market in Germany, 2011 78
Figure 59: Factors influencing the threat of substitutes in the fast food market in Germany, 2011 79
Figure 60: Drivers of degree of rivalry in the fast food market in Germany, 2011 80
Figure 61: Japan fast food market value: $ million, 2007–11 84
Figure 62: Japan fast food market volume: million Transactions, 2007–11 85
Figure 63: Japan fast food market category segmentation : % share, by value, 2011 86
Figure 64: Japan fast food market geography segmentation : % share, by value, 2011 87
Figure 65: Japan fast food market value forecast: $ million, 2011–16 88
Figure 66: Japan fast food market volume forecast: million Transactions, 2011–16 89
Figure 67: Forces driving competition in the fast food market in Japan, 2011 90
Figure 68: Drivers of buyer power in the fast food market in Japan, 2011 91
Figure 69: Drivers of supplier power in the fast food market in Japan, 2011 92
Figure 70: Factors influencing the likelihood of new entrants in the fast food market in Japan, 2011 93
Figure 71: Factors influencing the threat of substitutes in the fast food market in Japan, 2011 94
Figure 72: Drivers of degree of rivalry in the fast food market in Japan, 2011 95
Figure 73: United Kingdom fast food market value: $ million, 2007–11 99
Figure 74: United Kingdom fast food market volume: million Transactions, 2007–11 100
Figure 75: United Kingdom fast food market category segmentation : % share, by value, 2011 101
Figure 76: United Kingdom fast food market geography segmentation : % share, by value, 2011 102
Figure 77: United Kingdom fast food market value forecast: $ million, 2011–16 103
Figure 78: United Kingdom fast food market volume forecast: million Transactions, 2011–16 104
Figure 79: Forces driving competition in the fast food market in the United Kingdom, 2011 105
Figure 80: Drivers of buyer power in the fast food market in the United Kingdom, 2011 106
Figure 81: Drivers of supplier power in the fast food market in the United Kingdom, 2011 107
Figure 82: Factors influencing the likelihood of new entrants in the fast food market in the United Kingdom, 2011 108
Figure 83: Factors influencing the threat of substitutes in the fast food market in the United Kingdom, 2011 109
Figure 84: Drivers of degree of rivalry in the fast food market in the United Kingdom, 2011 110
Figure 85: United States fast food market value: $ million, 2007–11 114
Figure 86: United States fast food market volume: million Transactions, 2007–11 115
Figure 87: United States fast food market category segmentation : % share, by value, 2011 116
Figure 88: United States fast food market geography segmentation : % share, by value, 2011 117
Figure 89: United States fast food market value forecast: $ million, 2011–16 118
Figure 90: United States fast food market volume forecast: million Transactions, 2011–16 119
Figure 91: Forces driving competition in the fast food market in the United States, 2011 120
Figure 92: Drivers of buyer power in the fast food market in the United States, 2011 121
Figure 93: Drivers of supplier power in the fast food market in the United States, 2011 122
Figure 94: Factors influencing the likelihood of new entrants in the fast food market in the United States, 2011 123
Figure 95: Factors influencing the threat of substitutes in the fast food market in the United States, 2011 124
Figure 96: Drivers of degree of rivalry in the fast food market in the United States, 2011 125
Figure 97: Burger King: revenues & profitability 129
Figure 98: Burger King: assets & liabilities 130
Figure 99: Domino's Pizza, Inc: revenues & profitability 132
Figure 100: Domino's Pizza, Inc: assets & liabilities 133
Figure 101: McDonald's: revenues & profitability 136
Figure 102: McDonald's: assets & liabilities 136
Figure 103: Yum! Brands: revenues & profitability 139
Figure 104: Yum! Brands: assets & liabilities 139

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