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China Chain Store Retailing Books

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ISBN: 9814163252
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No of Pages: 116
 
 
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  • Abstract
  • Table of Contents

China Chain Store Retailing Books

Chain operation has become a popular term in China's book industry in recent years. Investment entities of different ownership structures, different sizes and different properties have participated in chain operations in the book industry, ever since it emerged nationwide in the 1990s. Chain bookstores have sprung up in many cities throughout the country.

In 2002, there were 71,824 book distribution points nationwide. The total number of employees in China’s book distribution industry was 248,595. Xinhua Bookstores, for instance, had a total of 151,510 employees, an increase of 1,672 people over the preceding year. Among the bookstore’s staff members, 85,388 were employed in Xinhua’s retail stores.

China is gradually opening its mass media market after becoming a member of the WTO. The easing of restrictions on foreign investment is expected to change the media landscape and give foreign investors a good opportunity to venture into the mainland market. The emergence of chain bookstores has not only brought opportunities for profit to a once-languishing publishing industry in China, but also demonstrated that profound reforms are taking place within the national book distribution system. The latter has, no doubt, led to much foreign investment in this industry.

Today, the book distribution industry has entered into market competition where companies in the primary channel and companies in the secondary channel are vying for a share of the economic pie. In recent years, primary channel companies and secondary channel companies have almost-equal market share. Much of the book distribution market has moved from the provincial, city or regional markets to national levels as many book distributors have been granted nationwide distributorship. Some international giants have also entered the arena, such as German media giant, Bertelsmann, which bought 40% of Beijing 21st Century Book Chain Co., Ltd. (21st Century Book Chain), and hence marking the first time a foreigner has ventured into the mainland’s book distribution business.

Table of Contents

Executive Summary
Contents
Chapter 1 Overview
1.1 Book Distribution Channels
1.1.1 Levels of Business
1.1.2 Economic Property
Chapter 2 Current Situation of China Chain Book Stores
2.1 Strong Performance of Regional Bookstores
2.2 Large-scale Distributors
2.3 Foreign Trade Book Companies
2.4 Publishing Houses
2.5 Private and Collective-owned Bookstores
Chapter 3 Industry Regulatory Mechanisms
Chapter 4 Market Entry Requirements
4.1 Entry Requirements for Distribution Sectors
4.2 Interim Provisions on the Administration of the Publication Market
4.3 Circular: Control on the Number of Books and Periodicals Secondary Wholesale Units
Chapter 5 Book Publishing Industry
5.1 Overview
5.2 Size and Structure of China’s Book Publishing Market
5.2.1 Overall Market Size
5.2.2 Overall Market Size & Changing Trends, by Type of Publication
5.3 Book Consumption Market
5.3.1 Basic Statistics on Book Consumption Market
5.3.2 Consumer Group Structure
5.3.3 Analysis of Change in Trends
Chapter 6 Book Distribution Market
6.1 Overview
6.2 China’s Private Bookstores
6.3 Size and Structure of China’s Book Distribution Market
6.3.1 Overall Market Size and Changing Trends
6.3.2 Book Sales, By Category
6.3.3 Book Sales, By Region
6.3.4 Book Inventory
Chapter 7 Competition in the Book Distribution Industry
7.1 Total Number and Distribution of Book Distributors
7.2 Book Distributor Ownership Structure
7.3 Scale of Operations, Regional Distribution and Industrial Concentration of Book
Distributors
7.4 Reform and Progress of State-owned Book Distributors
7.4.1 Enterprise Management
7.4.2 Chain Operations
7.4.3 Joint-stock Reforms
7.4.4 Co-operation with Social Capital
7.5 Group Management of Book Distribution Industry
7.6 Development of Private Book Distributors
7.6.1 Branded Bookstores
7.6.2 Book Chains
7.6.3 Online Bookstores
7.6.4 Wholesale Distribution of Books
7.7 Development of Foreign-invested Book Distributors
7.7.1 Publishers from Taiwan
7.7.2 Publishers from Hong Kong
7.8 Liberalization of Distribution Channels
Chapter 8 Main Operation Models of Chain Bookstores
8.1 Construction Engineering Book Chain Model
8.2 Shenzhen Book Chain Model
8.3 Shanghai Book Chain Model
8.4 Sichuan Book Chain Model
8.5 Guangdong Book Chain Model
8.6 Jiangxi Book Chain Model
8.7 Liaoning Book Chain Model
8.8 Xinhua Audio-Video Rental-Distribution Co., Ltd. Book Chain Model
8.9 Xi Shu Book Chain Model
Chapter 9 Leading Book Distribution Companies
9.1 Xinhua Bookstores System
9.1.1 Sichuan Xinhua Bookstore Group
9.1.2 Guangdong Xinhua Distribution Group
9.1.3 Jiangsu Xinhua Distribution Group
9.1.4 Shandong Xinhua Distribution Group
9.2 Xi Shu Bookstore
9.3 Shandong Shiji Tianhong Book Co., Ltd.
9.4 Dongyu Bookstore
9.5 Dangdang’s Online Bookstore
9.6 Bertelsmann
Chapter 10 Impact of China’s Entry into WTO
10.1 Restrictions on Foreign Investment
10.1.1 Distribution of Books, Newspapers and Magazines
10.1.2 Audio-visual Products
10.1.3 Film
10.1.4 Import of Books, Newspapers, Magazines and Audio-visual Products
10.2 Market Access
10.3 Gearing Up for WTO Entry
10.4 Foreign Participation in Publications Distribution
10.4.1 Market Opening for Distribution of Publications
10.5 Market-oriented Reform of Mainland Media
10.6 Conclusion
Chapter 11 Economic Benefit Analysis of Book Distribution Sector
11.1 Cost Composition
11.2 Profits
11.2.1 Different Types of Books
11.2.2 Different Book Distribution Regions
11.2.3 Business Scale and Quantity of Purchase
11.3 Investment and Capital Financing
11.3.1 Main Book Distribution Companies
11.4 Changing Trends in Investment
Chapter 12 Operational Problems
12.1 Operational Problems of City-level Bookstores
12.1.1 Merchandise Delivery and Supply
12.1.2 Expansion of Trade Areas
12.1.3 Limited Purchasing Capacity
12.1.4 Limited Supply Adjustments and High Risks in Overstocking
12.2 Operational Problems of Large-scale Distributors
12.3 Operational Problems of Publishing Houses
Chapter 13 Development Trends
13.1 Local Market Development
13.2 Direction of Development
13.2.1 Diversified Book Chain Industry
13.2.2 Demutualization
13.2.3 Integration of Management Capabilities
Appendix I – Measures for the Administration of Foreign-Invested Books, Newspapers and Magazines Distribution Enterprises
Appendix II – Selected Chinese Publishers

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