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Retail Sector in Shanghai

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  • Abstract
  • Table of Contents

Retail Sector in Shanghai

The first chapter of Part 1 provides some key statistics in a national context. Shanghai now has the highest GDP per capita and urban disposable income in the country. Chapter Two tells of Shanghai's rapid development since 1978.
 
Part 2 gives a sector overview and facts on Shanghai's retail sector. There is still room for innovative offerings in food and beverage, fashion, and cosmetics, but entrepreneurs should not underestimate the competitiveness of the market. Consumers generally are sophisticated and brand conscious. Chain store development has been quite fast, with more than 30% of all retail sales of consumer goods transacted by 2001.
 
Part 3 has chapters on rental, advertising, and distribution. Rental for retail space in prime areas is getting costly. Alternative shopping districts can be considered. Chinese companies like to advertise on CCTV. It is one of the potent ways to achieve an instant name for any company but overexposure can have negative effects. The distribution network is the major obstacle that retailers face in Shanghai and China. This is slowly improving, with increased foreign investment in this sector after China joined WTO in November 2001.
 
The report ends with a case study on Carrefour, featuring the rise of this international retailer in China. It shows how this large foreign company successfully entered the China market as part of worldwide presence.

Table of Contents

Executive Summary
Part One Overview
Chapter 1 National Context
1.1 Population
1.2 GDP
1.3 GDP Per Capita
1.4 Urban Disposable Income
1.5 Retail Sales of Consumer Goods
1.6 Annual Consumption Spending Per Capita
1.7 Consumer Price Index
1.8 Retail Price Index
1.9 Age Demographics
1.10 Utilized Foreign Direct Investment
Chapter 2 Shanghai Focus
2.1 GDP
2.2 Composition of GDP
2.3 Population
2.4 Price Levels
2.5 Income & Expenditure
2.6 Changing Socioeconomic Patterns
2.7 Pricing Power
Chapter 3 Price Comparison - Rice, Cooking Oil, Washing Powder, Beer, Mineral Water
Part Two Retailing
Chapter 4 Sector Overview
4.1 Food and Beverage
4.1.1 Fast Food
4.1.2 Bottled Tea
4.1.3 Milk
4.1.4 Bottled Water
4.2 Fashion
4.3 Cosmetics
4.4 Photo Film
Table of Contents
9 China Knowledge Pte Ltd. All rights reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information
contained herein has been obtained from sources believed to be reliable. China Knowledge Pte Ltd disclaims all warranties as to the accuracy, completeness
or adequacy of such information. China Knowledge Pte Ltd shall have no liability for errors, omissions or inadequacies in the information contained
herein or for interpretations thereof. The reader assumes sole responsibility for opinions expressed herein, which are subject to change without notice.
Chapter 5 Trends in Shanghai
5.1 Classification
5.2 Overview of Chain Stores
5.3 Penetration of Chain Stores
5.4 Retailing in Modern China
5.5 Top Hypermarkets
5.6 Top Supermarkets 5.7 Department Stores
5.8 Retail Successes and Failures
5.9 Category Killers
5.10 Specialty Stores
5.11 Convenience Stores
5.12 Opportunities Remain
Part Three Auxiliary Business Services
Chapter 6 Rental and Retail Zones
6.1 Shopping Zones and their Targeted Customers
6.2 Retail Rents on the Rise
6.3 Changing Patterns of Housing Rental and Ownership
Chapter 7 Television Advertising
Chapter 8 Distribution
Part Four Case Study
Chapter 9 Carrefour in China
Appendix
Appendix 1 : Changing Rules and Laws on Retailing and Distribution
Appendix 2 : Entry of Major Retailers by Year

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