Fruit & Vegetables 2013 - Market Report

 Published On: Jan, 2013 |  Published By: Key Note | Format: PDF
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Executive Summary

This Key Note Market Update examines the fruit and vegetable industry in the UK. In 2011, the market grew by 2.8% at current prices.

Fruits and vegetables are a staple part of Britainís diet. Moreover, consumers are aware of the importance of eating fruits and vegetables on a daily basis, as part of a healthy lifestyle. However, retail price increases, combined with the economic crisis, mean that fresh produce is getting increasingly expensive for UK consumers. Although the value of the market has risen on an annual basis since 2007, volume sales have declined. This trend is most noticeable among low income households. Cash-strapped consumers are unable to afford fresh produce, choosing frozen variants and processed foods instead that offer at least one of the recommended Ď5-a-dayí. Moreover, Britons are increasingly simply cutting back on their fruit and vegetable consumption, with cost concerns taking precedence over health during the economic crisis.

Growers are also operating in a difficult environment. Harvests are vulnerable to weather conditions, which are unpredictable and increasingly volatile. Moreover, farmers must compete with imports, which tend to be cheaper compared with UK produce, due to higher standards of production in the UK and escalating farmgate and energy costs. Moreover, retailers, who are mainly concerned about prices, have the power to dictate the terms and conditions of contracts. As a result, growing fruits and vegetables is no longer profitable for farmers in the UK. This has caused market consolidation and will continue to threaten production in the future, in addition to the UKís ability to be self-sufficient. Although Britons want to support local trade, their priority is currently value.

Waste is also a key issue in the industry. Vegetables are the most wasted food in the UK, followed by bread and fruit. The average family throws away £680 of food every year. This trend has a negative impact on both the environment and consumersí purses. The economic crisis and rising awareness of the problem, due to media articles and campaigns such as Love Food Hate Waste, mean that consumers are consciously finding ways to minimise waste; this includes not buying unnecessary fruits and vegetables, thus further threatening sales in the industry.

Key Note predicts that the value the market will continue to augment in the future, rising by 11.5% between 2012 and 2016. This will be due to price increases rather than a growing demand for fresh produce. On the contrary, consumers will buy fewer fresh fruits and vegetables, causing volume sales to further decline in the UK. 


Foreword

Executive Summary

Market Definition
REPORT COVERAGE
MARKET SECTORS
Vegetables
Fruit
MARKET TRENDS
The Economic Crisis
Lower Income Households Unable to Afford Fresh Fruits and Vegetables
The Importance of Eating Fruits and Vegetables
Retail Prices of Fruit and Vegetables
ECONOMIC TRENDS
MARKET POSITION
The UK
Overseas

Market Size
THE TOTAL MARKET
By Value
By Volume
BY MARKET SECTOR
Fresh Vegetables
Fresh Fruit
OVERSEAS TRADE
Supply of Fresh Fruit and Vegetables
Imports and Exports

Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Current Issues
DEFORMED FRUITS HIT RETAIL SHELVES IN THE UK
SELF-SUFFICIENCY IN THE FRUIT AND VEGETABLE INDUSTRY IN THE UK
'FRUIT and VEG PLEDGE'
SUPPORT FOR BRITISH FARMERS
TESCO RE-ENTERS THE ORGANIC VEGETABLE BOX MARKET
WASTE
NEW PLEDGE FOR PUBLIC HEALTH RESPONSIBILITY DEAL
LEGISLATIVE CHANGES
Regulation (EC) No./
CORPORATE ACTIVITY
Capespan International Ltd
Del Monte (UK) Ltd
Dole Fresh UK Ltd
Greenvale AP Ltd
Total Produce Ltd

Forecasts
INTRODUCTION
General Economic Forecasts
FORECASTS TO
MARKET GROWTH
FUTURE TRENDS
Consumers Reduce Fresh Fruit and Vegetable Consumption
Smaller Formats of Fruits and Vegetables
Tough Times Ahead for Fruit and Vegetable Producers

Company Profiles
INTRODUCTION
DEFINITIONS
Turnover (Sales)
Pre-Tax Profit
Profit Margin
Average Remuneration
Sales per Employee
FURTHER INFORMATION

CAPESPAN INTERNATIONAL LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

DEL MONTE (UK) LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

DOLE FRESH UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

GREENVALE AP LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

G'S GROUP HOLDINGS LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

SOLECO UK LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

TOTAL PRODUCE LTD
Previous Name(s) and Date(s) of Change
Principal Activities
SIC Code
FINANCIAL PROFILE
Sales
Profits
Employees
Balance Sheet/Ratios

Further Sources
Publications
Government Publications
Other Sources
Key Note Sources
Key Note Ltd

Key Note Research

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