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MARKET REPORT DETAIL

Google in Mobile Commerce

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Published Date: May, 2012
Format: PDF
No of Pages: 140
 
 
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  • Abstract
  • Table of Contents

Overview:

Despite its tremendous promise, m-commerce is facing significant acceptance barriers, which are caused largely in part by user interface restrictions of mobile devices. Generally, mobile users find it inconvenient to scroll through large amounts of information using a small screen and often inconvenient keypads.

Google is determined to provide superior solutions in the Mobile commerce market. Part of this will include optimizing the user experience and part of it will be offering innovative applications.

This research identifies the future of mobile commerce applications in the cloud and how Google is transforming the entire industry.

The report identifies the market opportunities and forecasts to 2017 for cloud based operations.

Target Audience:

  • Google and their competitors
  • Mobile commerce application developers
  • Mobile network operators and other wireless service providers
  • Wireless infrastructure, software, applications, and related service providers
  • Anyone who needs to understand the future market potential for mobile commerce applications 2012-2017

1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING & THE TRANSFORMATION OF GOOGLE MOBILE APPS 10
2.1.1 GFS II 15
2.1.2 BIGTABLE 15
2.1.3 MAPREDUCE 15
2.1.4 MEMCACHE 16
2.1.5 APPENGINE 16
2.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 17
2.2.1 MARKET STRATEGY 17
2.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 19
2.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 21
2.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 21
2.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 22
2.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 24
2.4 NFC PAYMENT VS CLOUD-BASED PAYMENTS 27
2.4.1 ISIS WALLET 27
2.4.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 28
2.4.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 30
2.4.4 PAYPAL AND GOOGLE WALLET 32
2.4.5 VISA WALLET AND ITS SWOT ANALYSIS 32
2.4.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 37
2.4.7 GOOGLE WALLET VERSES ISIS WALLET 38
2.4.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 39
2.4.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 40
2.5 MOBILE PAYMENTS MARKET 2012-2017 40
2.6 MOBILE PAYMENTS IN THE CLOUD 42
2.6.1 MOBILE DEVICES IN THE CLOUD 42
2.6.2 CLOUD-BASED MOBILE PAYMENT 45
2.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT 46
2.6.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 48
2.6.5 CONCLUSION 48
3.0 GOOGLE ANDROID AND ITS IMPACT ON THE MOBILE COMMERCE 50
3.1 ANDROID APPLICATIONS ANALYSIS 55
3.1.1 SWOT ANALYSIS FOR THE ANDROID OS 56
3.2 MARKET OVERVIEW 57
3.2.1 MARKET FORECAST 58
3.2.2 MARKET SHARE 59
3.2.3 MARKET ANALYSIS 59
3.2.4 MARKET PREDICTIONS 61
3.2.5 BUSINESS OPPORTUNITIES 62
3.2.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 63
3.2.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 63
3.2.8 APPLICATION BILLING 64
3.2.9 HANDSET BUSINESS TRENDS 65
3.3 ANDROID OS FUTURE 68
3.3.1 ANDROID HARDWARE DEVELOPMENTS 72
3.3.2 CONCLUSION 72
4.0 GOOGLE APPLICATIONS FOR MOBILE COMMERCE 74
4.1 GOOGLE MAPS 74
4.1.1 GOOGLE LATITUDE 75
4.2 GOOGLE IN SOCIAL COMMERCE 76
4.2.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 77
4.2.2 GOOGLE+ AND LOCATION SERVICES 78
4.2.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 78
4.2.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING 81
4.3 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING 86
4.3.1 GOOGLE+ TO TAKE OVER FACEBOOK 86
5.0 MOBILE COMMERCE MARKET 89
5.1 DEFINING M-COMMERCE 90
5.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY 97
5.2 THE FUTURE OF M-COMMERCE 99
5.3 M-COMMERCE FUTURE APPLICATIONS 102
5.3.1 M-COMMERCE CHALLENGES 103
5.4 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS 104
5.4.1 THE TRANSITION TO 4G AND LTE 104
5.4.2 HOW TABLETS CAN AFFECT M-COMMERCE 106
5.4.3 NEXT GENERATION DEVICES (WHAT'S BEYOND TABLET AND CELL PHONES..?) 108
5.4.4 M2M EVOLUTION 110
5.4.5 THE MAJOR COMPONENTS OF M2M 110
5.4.6 WIRELESS M2M DEVICES 111
5.4.7 WIRELESS TRANSPORT OF M2M DATA TO AND FROM THE MONITORING FACILITY 111
5.4.8 MOBILE PAYMENT 112
5.4.9 MOBILE PAYMENT METHODS 112
5.4.10 "IN-BAND" PAYMENT METHOD 114
5.4.11 COMMON ISSUES OF MOBILE PAYMENT 114
5.4.12 PAYMENT LIFECYCLE 115
5.4.13 MOBILE PAYMENT VALUE CHAIN 115
5.4.14 MOBILE PAYMENT SYSTEMS 116
5.4.15 CURRENT M-PAYMENT MARKET 118
5.4.16 M-PAYMENT ANALYSIS 119
5.4.17 MONEY TRANSFERS 120
5.4.18 THE M-BANKING REGIONAL MARKET AND SERVICE PROVIDERS 120
5.4.19 MONEY TRANSFERS ENVIRONMENT 124
5.4.20 M-BANKING ECOSYSTEM 126
5.4.21 M-BANKING STAKEHOLDERS 127
5.4.22 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 129
5.4.23 MOBILE TICKETING MARKET 2012-2017 130
5.4.24 MOBILE TICKETS CASE STUDIES 131
5.4.25 CONCLUSION 132
6.0 GOOGLE EFFECT ON THE MOBILE COMMERCE INDUSTRY 133
6.1 GOOGLE AS MVNO 133
6.2 GOOGLE AS A VNO: CLOUD AND APPLICATIONS 135
6.2.1 GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES 137
6.2.2 GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS 138
6.2.3 GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS' NETWORKS 139

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