India Fan Market Overview

 Published On: May, 2016 |    No of Pages: 51 |  Published By: Bonafide Research | Format: PDF
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Fans are one of the electrical appliances which have become almost indispensable in Indian homes and even offices. Electric fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size of fan in value terms is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organized sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network.

Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of fan industry in India.

According to “India Fan Market Overview”, sales volume of fan was growing with a CAGR of approximately 5% over last five years. With the housing sector growing at a rapid rate and the disposable incomes at a high rate, the demand for electric fans continued to grow. But due to involvement of lesser technological inputs and low entry barrier, the market is divided among the organized and unorganized players. Organized sector leads the industry in terms of volume as well as in terms of revenues. The organized fan sector is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan. Unorganized sector also has good brands like Almonard, Cinni, Ortem, MIE, Sanyo, Metro, Omega, Indo, Ankur, Mafco, Navya, Royal, Oswin, Libra, Libery, etc.
TABLE OF CONTENTS

1.Executive Summary
2.India Fan Market Outlook
2.1.Market Size By Value
2.2.Market Size By Volume
2.3.Market Share By Region
2.4.India Organized Fan Market
2.4.1.Market Size By Value
2.4.2.Market Size By Volume
2.4.3.Market Share
2.4.3.1.By Company
2.4.3.2.By Category (Value & Volume)
2.4.3.3.By Product Type (Value & Volume)
2.5.India Unorganized Fan Market
2.5.1.Market Size By Value
2.5.2.Market Size By Volume
2.5.3.Market Share By Product Type (Value & Volume)
3.India Ceiling Fan Market Outlook
3.1.Market Size By Value (Organized & Unorganized)
3.2.Market Size By Volume (Organized & Unorganized)
4.India Table Fan Market Outlook
4.1.Market Size By Value (Organized & Unorganized)
4.2.Market Size By Volume (Organized & Unorganized)
5.India Pedestal Fan Market Outlook
5.1.Market Size By Value (Organized & Unorganized)
5.2.Market Size By Volume (Organized & Unorganized)
6.India Wall Fan Market Outlook
6.1.Market Size By Value (Organized & Unorganized)
6.2.Market Size By Volume (Organized & Unorganized)
7.Company Profiles
7.1.Crompton Greaves Ltd.
7.2.Usha International Ltd.
7.3.Orient Electric Limited
7.4.Havells India Limited
7.5.Bajaj Electricals Limited
8.Disclaimer

LIST OF FIGURES
Figure-1: India Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-2: India Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-3: India Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-4: India Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-5: India Fan Market Share – By Region 2014 & 2021F
Figure-6: India Organized Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-7: India Organized Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-8: India Organized Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-9: India Organized Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-10: India Organized Fan Market Share – By Company 2014 & 2021F
Figure-11: India Organized Fan Market Share – By Category 2014 (Value & Volume)
Figure-12: India Organized Fan Market Share – By Category 2021F (Value & Volume)
Figure-13: India Organized Fan Market Share – By Product Type 2014 (Value & Volume)
Figure-14: India Organized Fan Market Share – By Product Type 2021F (Value & Volume)
Figure-15: India Unorganized Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-16: India Unorganized Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-17: India Unorganized Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-18: India Unorganized Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-19: India Unorganized Fan Market Share – By Product Type 2014 (Value & Volume)
Figure-20: India Unorganized Fan Market Share – By Product Type 2021F (Value & Volume)
Figure-21: India Ceiling Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-22: India Ceiling Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-23: India Ceiling Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-24: India Ceiling Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-25: India Table Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-26: India Table Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-27: India Table Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-28: India Table Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-29: India Pedestal Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-30: India Pedestal Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-31: India Pedestal Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-32: India Pedestal Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-33: India Wall Fan Market Size – By Value 2009-2014 (INR Crore)
Figure-34: India Wall Fan Market Size Forecast – By Value 2015F-2021F (INR Crore)
Figure-35: India Wall Fan Market Size – By Volume 2009-2014 (Million Units)
Figure-36: India Wall Fan Market Size Forecast – By Volume 2015F-2021F (Million Units)
Figure-37: Average Selling Price of Various Fans in India 2009-2021
Figure-38: Distribution Channel followed by fan manufacturers in India

LIST OF TABLES
Table-1: Key Facts of Crompton Greaves Ltd.
Table-2: Key Facts of Usha International Ltd.
Table-3: Key Facts of Orient Electric Limited
Table-4: Key Facts of Havells India Limited
Table-5: Key Facts of Bajaj Electricals Limited

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