OSRAM GmbH - Strategic SWOT Analysis Review

 Published On: Feb, 2015 |    No of Pages: 37 |  Published By: GlobalData | Format: PDF
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OSRAM GmbH - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


OSRAM GmbH (Osram), formerly OSRAM AG, is a lighting equipment manufacturer. The company, along with its subsidiaries, specializes in offering lamps, light engines and modules, LED systems, automotive lamps, luminaries, and other allied lighting and display products. It also provides electronic control gears for traditional lighting, light management system and specialty lighting systems. Osram’s products find application in automotive, buildings, industrial, medical and other areas. It also offers web-based training, lighting seminars, and reference works for lighting professionals and enthusiasts. The company offers its products under various brands, such as Osram, Silverstar, Light@day, Truckstar, and Osram Sylvania. Osram is headquartered in Munich, Germany.

OSRAM GmbH Key Recent Developments

Feb 11, 2015: Osram underlines its role as an innovation and technology leader in the automotive sector
Feb 04, 2015: Osram records good start into fiscal 2015
Nov 27, 2013: Peter Bauer new Chairman of the Supervisory Board, Roland Busch Deputy Chairman
Oct 10, 2013: Osram launches its first LED replacement headlamp
Sep 30, 2013: Osram addresses structural challenges of Luminaires&Solutions segment as part of its ongoing transformation

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 4
Section 1 - About the Company 5
OSRAM GmbH - Key Facts 5
OSRAM GmbH - Key Employees 6
OSRAM GmbH - Key Employee Biographies 7
OSRAM GmbH - Major Products and Services 8
OSRAM GmbH - History 9
OSRAM GmbH - Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 17
OSRAM GmbH - Business Description 17
OSRAM GmbH - Corporate Strategy 18
OSRAM GmbH - SWOT Analysis 19
SWOT Analysis - Overview 19
OSRAM GmbH - Strengths 19
Strength - Established Position: Lighting Market 19
Strength - Operational Synergies 19
OSRAM GmbH - Weaknesses 20
Weakness - Consumer Issues 20
OSRAM GmbH - Opportunities 21
Opportunity - Green Building Initiatives 21
Opportunity - Launch of New Products 21
Opportunity - Positive Outlook for Lighting Products 21
OSRAM GmbH - Threats 22
Threat - Day Lighting Systems 22
Threat - Highly Competitive Market 22
Threat - Rapid Technological Changes 22
OSRAM GmbH - Key Competitors 23
OSRAM GmbH, Recent Deals Summary 24
Section 3 – Company’s Recent Developments 25
Feb 11, 2015: Osram underlines its role as an innovation and technology leader in the automotive sector 25
Feb 04, 2015: Osram records good start into fiscal 2015 26
Dec 11, 2014: Oslux SFH 4780S: high output for the first time at a wavelength of 810 nm 28
Dec 11, 2014: New infrared LED from Osram unlocks at a glance 29
Dec 10, 2014: Osram supports the special Ken Adam exhibition in Kinemathek 30
Nov 10, 2014: New compact and powerful light source from Osram 31
Nov 06, 2014: Osram achieves record figures with green LEDs 32
Nov 05, 2014: Olaf Berlien new Chief Executive Officer of Osram 33
Nov 05, 2014: Shareholders to benefit as Osram achieves its targets 34
Jun 26, 2014: Osram and Vatican sign framework collaboration agreement 36
Section 4 – Appendix 37
Methodology 37
About GlobalData 37
Contact Us 37
Disclaimer 37

List of Tables

OSRAM GmbH, Key Facts 5
OSRAM GmbH, Key Employees 6
OSRAM GmbH, Key Employee Biographies 7
OSRAM GmbH, Major Products and Services 8
OSRAM GmbH, History 9
OSRAM GmbH, Other Locations 13
OSRAM GmbH, Subsidiaries 13
OSRAM GmbH, Key Competitors 23
OSRAM GmbH, Recent Deals Summary 24

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