Mamee-Double Decker (M) Berhad - Strategic SWOT Analysis Review

 Published On: Feb, 2015 |    No of Pages: 18 |  Published By: GlobalData | Format: PDF
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Mamee-Double Decker (M) Berhad - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Mamee-Double Decker (M) Berhad (Mamee-Double) is an investment holding company that carries out production and marketing of food and dairy products. Its products line comprises snacks, instant noodles, snacks, dairy products, beverages and confectionery. The company commercializes its products through an extensive brand portfolio including Mamee Monster, Mamee Instant and Sllrp! Noodles, Mister Potato Chips, Cheers Beverage, Nutrigen Cultured Milk Drink, Yogurt and Double Decker. Apart from domestic market, it exports its products to several countries in Asia, Africa, Americas, Europe, Oceania and the Middle East. The company has production facilities in Malaysia, Myanmar and Indonesia. Mamee-Double is headquartered in Melaka, Malaysia.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Mamee-Double Decker (M) Berhad - Key Facts 4
Mamee-Double Decker (M) Berhad - Key Employees 5
Mamee-Double Decker (M) Berhad - Key Employee Biographies 6
Mamee-Double Decker (M) Berhad - Major Products and Services 7
Mamee-Double Decker (M) Berhad - History 9
Mamee-Double Decker (M) Berhad - Locations And Subsidiaries 10
Head Office 10
Other Locations & Subsidiaries 10
Section 2 – Company Analysis 11
Mamee-Double Decker (M) Berhad - Business Description 11
Mamee-Double Decker (M) Berhad - Corporate Strategy 12
Mamee-Double Decker (M) Berhad - SWOT Analysis 13
SWOT Analysis - Overview 13
Mamee-Double Decker (M) Berhad - Strengths 13
Strength - Dominant Market Position 13
Strength - Strong Distribution Network 13
Mamee-Double Decker (M) Berhad - Weaknesses 14
Weakness - Geographical Concentration 14
Mamee-Double Decker (M) Berhad - Opportunities 15
Opportunity - Key Developments 15
Opportunity - Demand for Dairy Products 15
Opportunity - Increase in Global Food Consumption 15
Mamee-Double Decker (M) Berhad - Threats 16
Threat - Government Regulations 16
Threat - Intense Competition 16
Threat - Commodity Prices 16
Mamee-Double Decker (M) Berhad - Key Competitors 17
Section 3 – Appendix 18
Methodology 18
About GlobalData 18
Contact Us 18
Disclaimer 18

List of Tables

Mamee-Double Decker (M) Berhad, Key Facts 4
Mamee-Double Decker (M) Berhad, Key Employees 5
Mamee-Double Decker (M) Berhad, Key Employee Biographies 6
Mamee-Double Decker (M) Berhad, Major Products and Services 7
Mamee-Double Decker (M) Berhad, History 9
Mamee-Double Decker (M) Berhad, Other Locations 10
Mamee-Double Decker (M) Berhad, Subsidiaries 10
Mamee-Double Decker (M) Berhad, Key Competitors 17

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