Latest Trends and Key Issues in the Turkish Retail Packaging Market : The outlook for primary packaging and outers to 2018

 Published On: Feb, 2015 |    No of Pages: 97 |  Published By: Canadean | Format: PDF
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Summary

“This report is the result of Canadean’s extensive market research covering Turkey packaging industry. It provides an analysis of changing packaging trends for ten key Consumer Packaged Goods segments, competitive landscape, and Turkey business environment. Consumption of primary, outer, and closure packaging is analyzed in detail.

Key Findings

• The Turkish packaging market was valued at TRY26.1 billion in 2014 in terms of consumption. Estimates for 2010 suggest that approximately 90,000–100,000 people were employed in 3,000 large and small workplaces in the packaging industry.

• The value of the Paper & Board packaging market in Turkey reached TRY10.9 billion in 2014. Within the Paper & Board sector, corrugated board constitutes the largest share.

• Plastic packaging holds the second largest market share of the Turkish packaging industry and is valued at TRY6.5 billion in 2014.

Synopsis

• “Latest Trends and Key Issues in Turkey Retail Packaging Market” is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Turkey packaging market

• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Turkey consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– flexible, glass, rigid plastic, rigid metal and paper &board

• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential

• It provides an overview of the competitive landscape of the Turkey packaging sector with an analysis of the key market leaders including a snap shot of major deals

Reasons To Buy

• Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

• As consumer product demand evolves the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

• The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market

• The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2010–2018. Each packaging material has detailed data break-up by packaging type, closure material, closure type, outer material, and outer type.

Table of Contents

1 Executive Summary
2 Overview of the Turkish Packaging Market
3 Consumer Drivers
3.1 A dynamic population structure creates varied packaging demands
3.1.1 Larger household sizes to influence demand for bigger pack formats
3.1.2 Younger consumers will drive packaging changes
3.2 Macroeconomic factors influence buying behavior
3.2.1 Declining unemployment rate encourages experimentation by Turkish population
3.2.2 Growing credit card penetration to influence impulse purchases
3.2.3 Rising aspirations of middle class consumers will drive the use of premium packaging
3.2.4 Tourists will create demand for packaging that is modified to their specific needs
3.3 The changing structure of the retail market will create demand for packaging
3.3.1 Growth of organized retailing will stimulate demand for retail ready packaging
3.3.2 Expansion of virtual sales networks is creating newer avenues for secondary packaging
4 Market Dynamics
4.1 Overview
4.1.1 Turkish Packaging Market by Material
4.1.2 Turkish Packaging Market by Industry
4.1.3 Turkish Packaging Market by Pack Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Industry
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper & Board
4.3.1 Overall Paper & Board Packaging Market
4.3.2 Number of Paper & Board Packs by Industry
4.3.3 Number of Paper & Board Packs by Type
4.3.4 Number of Paper & Board Packs by Closure Material
4.3.5 Number of Paper & Board Packs by Closure Type
4.3.6 Number of Paper & Board Packs by Outer Material
4.3.7 Number of Paper & Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastics Packaging Market
4.4.2 Number of Rigid Plastics Packs by Industry
4.4.3 Number of Rigid Plastics Packs by Type
4.4.4 Number of Rigid Plastics Packs by Closure Material
4.4.5 Number of Rigid Plastics Packs by Closure Type
4.4.6 Number of Rigid Plastics Packs by Outer Material
4.4.7 Number of Rigid Plastics Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Industry
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Industry
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Innovative packaging enhances consumer convenience
5.1.2 Sustainability is one of the key packaging trends in Turkey
5.1.3 Lightweight is used widely to reduce cost by saving upon packaging material
5.1.4 Premium packaging used as a strategic tool to improve shelf impact
5.1.5 Packaging firms need to more closely align themselves with manufacturers’ needs
5.2 Key Manufacturing Trends
5.2.1 Lidding film to mono APET (Amorphous Polyethylene Terephthalate)trays
5.2.2 Koroform flexible bottom films produced with new technology extruders provide economical advantage
5.2.3 Aves installed a new PET line to provide most effective and efficient packaging solution
5.2.4 Installation of Ecoven saves energy for Turkish water producer
5.2.5 Form filling and sealing machinery ensure high efficiency and quality in producing cups
5.2.6 Superior quality labels produced from metallization
5.2.7 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.2.1 Turkish Food Codex Labeling Regulation
6.2.2 Cosmetics Labeling
6.2.3 Regulation on Packaging and Packaging Waste Control
6.2.4 Regulation for Tobacco & Tobacco Products
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Paper & Board
7.1.2 Rigid Plastics
7.1.3 Flexible Packaging
7.1.4 Glass
7.1.5 Metal
7.2 Key Companies in Turkey Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Methodology
8.5.1 Overall Research Program Framework
8.5.2 Stage 1 - Initial Market Sizing of the Packaging Market
8.5.3 Stage 2 – Primary Research on Packaging Consumption
8.5.4 Stage 3 - Analyst Review
8.5.5 Stage 4 - Expert Review
8.5.6 Stage 5 – Publication
8.6 About Canadean
8.7 Disclaimer

List of Tables

Table 1: Turkey Organized Retail Sales (TRY Billion), 2007–2017
Table 2: Turkey Online Sales (TRY Billion) and Online Penetration (%), 2007–2017
Table 3: Turkey Packaging by Material (Number of Packs, Million), 2010, 2014 and 2018
Table 4: Turkey Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 5: Turkey Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 6: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 7: Turkey Flexible Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 8: Turkey Flexible Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 9: Turkey Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 10: Turkey Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 11: Turkey Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 12: Turkey Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 13: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 14: Turkey Paper & Board Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 15: Turkey Paper & Board Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 16: Turkey Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 17: Turkey Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 18: Turkey Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 19: Turkey Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 20: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 21: Turkey Rigid Plastic Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 22: Turkey Rigid Plastic Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 23: Turkey Rigid Plastics Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 24: Turkey Rigid Plastics Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 25: Turkey Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 26: Turkey Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 28: Turkey Rigid Metal Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 29: Turkey Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 30: Turkey Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 31: Turkey Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 32: Turkey Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 33: Turkey Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 34: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Table 35: Turkey Glass Packaging by Industry (Number of Packs, Million), 2010, 2014 and 2018
Table 36: Turkey Glass Packaging by Type (Number of Packs, Million), 2010, 2014 and 2018
Table 37: Turkey Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2014 and 2018
Table 38: Turkey Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2014 and 2018
Table 39: Turkey Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2014 and 2018
Table 40: Turkey Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2014 and 2018
Table 41: Key Financial Deals in Turkey Packaging, 2012–2014
Table 42: Product Category Coverage
Table 43: Primary Packaging Container Materials
Table 44: Primary Packaging Container Types
Table 45: Primary Packaging Closure Materials
Table 46: Primary Packaging Closure Types
Table 47: Primary Packaging Outer Materials
Table 48: Primary Packaging Outer Types

List of Figures

Figure 1: Market share of various packaging materials (%), 2014
Figure 2: Average household size in different European countries in 2012
Figure 3: Turkey’s Population Pyramid, 2012
Figure 4: Milk products targeted towards Children
Figure 5: Declining unemployment rate in Turkey, 2009–2012
Figure 6: Organized retail is growing in Turkey, 2007–2017
Figure 7: Online Sales and Online Penetration in Turkey is growing
Figure 8: Turkey Packaging by Material (Number of Packs, Million), 2010–2018
Figure 9: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010–2018
Figure 10: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010–2018
Figure 11: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 12: Sectors with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2018
Figure 13: Packaging Types with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2018
Figure 14: Closure Types with the Largest Market Share Gains and Losses in Turkey Flexible Packaging, 2010–2018
Figure 15: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 16: Sectors with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–2018
Figure 17: Packaging Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging 2010–2018
Figure 18: Closure Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–2018
Figure 19: Outer Types with the Largest Market Share Gains and Losses in Turkey Paper & Board Packaging, 2010–2018
Figure 20: Number of Rigid Plastics Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 21: Sectors with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–2018
Figure 22: Packaging Types with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–2018
Figure 23: Closure Types with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–2018
Figure 24: Outer Types with the Largest Market Share Gains and Losses in Turkey Rigid Plastic Packaging, 2010–2018
Figure 25: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 26: Sectors with the Largest Market Share Gains and Losses in Turkey Rigid Metal Packaging, 2010–2018
Figure 27: Packaging Types with the Largest Market Share Gains and Losses in Turkey Rigid Metal Packaging, 2010–2018
Figure 28: Closure Types with the Largest Market Share Gains and Losses in Turkey Rigid Metal Packaging, 2010–2018
Figure 29: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010–2018
Figure 30: Sectors with the Largest Market Share Gains and Losses in Turkey Glass Packaging, 2010–2018
Figure 31: Closure Type with the Largest Market Share Gains and Losses in Turkey Glass Packaging, 2010–2018
Figure 32: Outer Types with the Largest Market Share Gains and Losses in Turkey Glass Packaging, 2010–2018
Figure 33: Yudum’s olive oil bottle with narrow neck and nozzle
Figure 34: New bottle design of Desto dish soap is easy to use and offers easy grip
Figure 35: Balparmak Katla Balla disposable easy snap honey package
Figure 36: Glass bottle of Aromel Emotion roll-on deodorant series designed by Designvena
Figure 37: Marmarabirlik’s olive package with oxygen barrier label extends shelf life
Figure 38: Hot-Fill PET sheets of Farmamak are resistant to high temperatures(90°C)
Figure 39: Re-sealable meat package can be separated in two parts for consumer convenience
Figure 40: Metal can extends shelf life and provides convenience in usage
Figure 41: Aerosol closure for Oil ensuring controlled usage
Figure 42: New packaging design uses less packaging material and with reduced carbon footprint
Figure 43: Environmentally-friendly paper bottles replacing glass packaging to reduce carbon footprint
Figure 45: PE film replaces corrugated packaging - enhances material reduction and volume compression
Figure 46: Quadpack Turkey’s airless cosmetic packaging in pumps and syringes format
Figure 48: Shrink sleeve label holds gifts in the bottle
Figure 49: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 50: KOROGPEEL lidding film can be opened easily without tearing
Figure 51: Koroform flexible bottom film produced with advanced coextrusion technology
Figure 52: Ecoven installation reduces energy consumption by 35 percent
Figure 53: THM 16/48 machinery produce cups at a high rate of efficiency and ensure quality and hygiene.
Figure 54: Superior BOPP labels produced through advanced metallization
Figure 55: Crude Oil prices have risen sharply since 2003, and have declined at the end of 2014
Figure 56: Turkey Packaging Competitive Landscape
Figure 57: Packaging Research Program Methodology

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