Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)

 Published On: Jul, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
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During 2014 Smurfit Kappa continued to invest in new product launches, to remain at the forefront of packaging innovation and consumer trends. In light of the increasing preference that consumers in Italy and worldwide attribute to non-glass wine containers, Smurfit launched a new 3-litre aluminium pouch container called “Pouch-Up”. Thanks to the Vitop Original tap located in the front, this is a fancier alternative to the more traditional bag in box paper container.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Smurfit Kappa Holdings Italia Spa: Key Facts
Summary 2 Smurfit Kappa Holdings Italia Spa: Operational Indicators
Company Background
Summary 3 Major End-use Markets for Smurfit Kappa Holdings Italia Spa by Pack Type 2013
Competitive Positioning

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