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Hallmark Cards, Inc. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.Scope- Business description – A detailed description of the company’s operations and business divisions.- Corporate strategy – GlobalData’s summarization of the company’s business strategy.- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.- Company history – Progression of key events associated with the company.- Major products and services – A list of major products, services and brands of the company.- Key competitors – A list of key competitors to the company.- Key employees – A list of the key executives of the company.- Executive biographies – A brief summary of the executives’ employment history.- Key operational heads – A list of personnel heading key departments/functions.- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.HighlightsHallmark Cards, Inc. (Hallmark) is a family owned greeting cards manufacturing company. It is one of the largest manufacturers of greeting cards in the US. The company, together with its subsidiaries manufactures and supplies products. Hallmark distributes the products through retail outlets and independently owned Hallmark Gold Crown stores across the world. The company markets its products and services through Hallmark.com website; and television through Hallmark Hall of Fame original movies and Hallmark Channel. It also offers e-greeting cards through various sources. Hallmark enables children’s creativity through crayola crayons, art tools, crafting activities and creative toys. The company caters to individual and commercial customers in the US and international segments. It has production facilities in Center, Enfield, Lawrence, Leavenworth, Liberty, and Metamora. Hallmark is headquartered in Kansas City, Missouri, the US.Reasons to Buy- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.Note: Some sections may be missing if data is unavailable for the company.
Table of ContentsTable of Contents 2List of Tables 3Section 1 - About the Company 4Hallmark Cards, Inc. - Key Facts 4Hallmark Cards, Inc. - Key Employees 5Hallmark Cards, Inc. - Key Employee Biographies 6Hallmark Cards, Inc. - Major Products and Services 7Hallmark Cards, Inc. - History 8Hallmark Cards, Inc. - Company Statement 10Hallmark Cards, Inc. - Locations And Subsidiaries 11Head Office 11Other Locations & Subsidiaries 11Section 2 – Company Analysis 13Hallmark Cards, Inc. - Business Description 13Hallmark Cards, Inc. - Corporate Strategy 14Hallmark Cards, Inc. - SWOT Analysis 15SWOT Analysis - Overview 15Hallmark Cards, Inc. - Strengths 15Strength - Extensive Product and Brand Portfolio 15Strength - Strong Market Presence 15Hallmark Cards, Inc. - Weaknesses 16Weakness - Consumer Complaints 16Hallmark Cards, Inc. - Opportunities 17Opportunity - Global Economic Outlook 17Opportunity - Strategic Alliances 17Opportunity - Growth in Online Retail 17Hallmark Cards, Inc. - Threats 18Threat - Demand for SMS and MMS 18Threat - Competitive Landscape 18Threat - Impact of Technology 18Hallmark Cards, Inc. - Key Competitors 19Hallmark Cards, Inc., Recent Deals Summary 20Section 3 – Appendix 21Methodology 21About GlobalData 21Contact Us 21Disclaimer 21List of TablesHallmark Cards, Inc., Key Facts 4Hallmark Cards, Inc., Key Employees 5Hallmark Cards, Inc., Key Employee Biographies 6Hallmark Cards, Inc., Major Products and Services 7Hallmark Cards, Inc., History 8Hallmark Cards, Inc., Other Locations 11Hallmark Cards, Inc., Subsidiaries 11Hallmark Cards, Inc., Key Competitors 19Hallmark Cards, Inc., Recent Deals Summary 20