Hallmark Cards, Inc. - Strategic SWOT Analysis Review

 Published On: Sep, 2015 |    No of Pages: 21 |  Published By: GlobalData | Format: PDF
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Hallmark Cards, Inc. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


Hallmark Cards, Inc. (Hallmark) is a family owned greeting cards manufacturing company. It is one of the largest manufacturers of greeting cards in the US. The company, together with its subsidiaries manufactures and supplies products. Hallmark distributes the products through retail outlets and independently owned Hallmark Gold Crown stores across the world. The company markets its products and services through Hallmark.com website; and television through Hallmark Hall of Fame original movies and Hallmark Channel. It also offers e-greeting cards through various sources. Hallmark enables children’s creativity through crayola crayons, art tools, crafting activities and creative toys. The company caters to individual and commercial customers in the US and international segments. It has production facilities in Center, Enfield, Lawrence, Leavenworth, Liberty, and Metamora. Hallmark is headquartered in Kansas City, Missouri, the US.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Hallmark Cards, Inc. - Key Facts 4
Hallmark Cards, Inc. - Key Employees 5
Hallmark Cards, Inc. - Key Employee Biographies 6
Hallmark Cards, Inc. - Major Products and Services 7
Hallmark Cards, Inc. - History 8
Hallmark Cards, Inc. - Company Statement 10
Hallmark Cards, Inc. - Locations And Subsidiaries 11
Head Office 11
Other Locations & Subsidiaries 11
Section 2 – Company Analysis 13
Hallmark Cards, Inc. - Business Description 13
Hallmark Cards, Inc. - Corporate Strategy 14
Hallmark Cards, Inc. - SWOT Analysis 15
SWOT Analysis - Overview 15
Hallmark Cards, Inc. - Strengths 15
Strength - Extensive Product and Brand Portfolio 15
Strength - Strong Market Presence 15
Hallmark Cards, Inc. - Weaknesses 16
Weakness - Consumer Complaints 16
Hallmark Cards, Inc. - Opportunities 17
Opportunity - Global Economic Outlook 17
Opportunity - Strategic Alliances 17
Opportunity - Growth in Online Retail 17
Hallmark Cards, Inc. - Threats 18
Threat - Demand for SMS and MMS 18
Threat - Competitive Landscape 18
Threat - Impact of Technology 18
Hallmark Cards, Inc. - Key Competitors 19
Hallmark Cards, Inc., Recent Deals Summary 20
Section 3 – Appendix 21
Methodology 21
About GlobalData 21
Contact Us 21
Disclaimer 21

List of Tables

Hallmark Cards, Inc., Key Facts 4
Hallmark Cards, Inc., Key Employees 5
Hallmark Cards, Inc., Key Employee Biographies 6
Hallmark Cards, Inc., Major Products and Services 7
Hallmark Cards, Inc., History 8
Hallmark Cards, Inc., Other Locations 11
Hallmark Cards, Inc., Subsidiaries 11
Hallmark Cards, Inc., Key Competitors 19
Hallmark Cards, Inc., Recent Deals Summary 20

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