Rapala VMC Oyj (RAP1V) - Financial and Strategic SWOT Analysis Review

 Published On: Aug, 2016 |    No of Pages: 31 |  Published By: GlobalData | Format: PDF
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Rapala VMC Oyj (RAP1V) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description - A detailed description of the company's operations and business divisions.
- Corporate strategy - Analyst's summarization of the company's business strategy.
- SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history - Progression of key events associated with the company.
- Major products and services - A list of major products, services and brands of the company.
- Key competitors - A list of key competitors to the company.
- Key employees - A list of the key executives of the company.
- Executive biographies - A brief summary of the executives employment history.
- Key operational heads - A list of personnel heading key departments/functions.
- Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rapala VMC Oyj (Rapala) is a fishing tackle company. It designs, manufactures and markets fishing lures, treble hooks, baits, and fishing related knives and tools. The company also produces and distributes cross country skis, hunting and outdoor knives, and plastic molding products. Its brand portfolio includes Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. Rapala has manufacturing facilities in Finland, France, Estonia, Russia, China, Indonesia and the UK. The company markets own branded fishing products and other products through its distribution network worldwide. It also distributes third party products for sport fishing, hunting, winter sports and outdoor. Rapala is headquartered in Helsinki, Finland.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Rapala VMC Oyj - Key Facts 6
Rapala VMC Oyj - Key Employees 7
Rapala VMC Oyj - Key Employee Biographies 8
Rapala VMC Oyj - Major Products and Services 9
Rapala VMC Oyj - History 10
Rapala VMC Oyj - Company Statement 12
Rapala VMC Oyj - Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 - Company Analysis 14
Rapala VMC Oyj - Business Description 14
Rapala VMC Oyj - Corporate Strategy 15
Rapala VMC Oyj - SWOT Analysis 16
SWOT Analysis - Overview 16
Rapala VMC Oyj - Strengths 16
Strength - Distribution Network 16
Strength - Leading Market Position 16
Strength - Omni Presence: Markets and Products 16
Rapala VMC Oyj - Weaknesses 17
Weakness - Declining Liquidity 17
Rapala VMC Oyj - Opportunities 18
Opportunity - New Product Launches 18
Opportunity - Global Demand for Seafood 18
Opportunity - Growth Prospects: Online Sales 18
Rapala VMC Oyj - Threats 19
Threat - Competitive Market 19
Threat - Seasonality 19
Threat - Risk Associated with Suppliers 19
Rapala VMC Oyj - Key Competitors 20
Section 3 - Company Financial Ratios 21
Financial Ratios - Capital Market Ratios 21
Financial Ratios - Annual Ratios 22
Performance Chart 24
Financial Performance 24
Financial Ratios - Interim Ratios 25
Financial Ratios - Ratio Charts 26
Section 4 - Appendix 27
Methodology 27
Ratio Definitions 27
About GlobalData 31
Contact Us 31
Disclaimer 31

List of Tables
Rapala VMC Oyj, Key Facts 6
Rapala VMC Oyj, Key Employees 7
Rapala VMC Oyj, Key Employee Biographies 8
Rapala VMC Oyj, Major Products and Services 9
Rapala VMC Oyj, History 10
Rapala VMC Oyj, Subsidiaries 13
Rapala VMC Oyj, Key Competitors 20
Rapala VMC Oyj, Ratios based on current share price 21
Rapala VMC Oyj, Annual Ratios 22
Rapala VMC Oyj, Interim Ratios 25
Currency Codes 27
Capital Market Ratios 27
Equity Ratios 28
Profitability Ratios 28
Cost Ratios 29
Liquidity Ratios 29
Leverage Ratios 30
Efficiency Ratios 30

List of Figures
Rapala VMC Oyj, Performance Chart (2011 - 2015) 24
Rapala VMC Oyj, Ratio Charts 26

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