Lego AS - Strategic SWOT Analysis Review

 Published On: Jul, 2016 |    No of Pages: 24 |  Published By: GlobalData | Format: PDF
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Lego AS - Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description A detailed description of the company's operations and business divisions.
- Corporate strategy GlobalData's summarization of the company's business strategy.
- SWOT analysis A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history Progression of key events associated with the company.
- Major products and services A list of major products, services and brands of the company.
- Key competitors A list of key competitors to the company.
- Key employees A list of the key executives of the company.
- Executive biographies A brief summary of the executives’ employment history.
- Key operational heads A list of personnel heading key departments/functions.
- Important locations and subsidiaries A list of key locations and subsidiaries of the company, including contact details.


LEGO A/S (Lego), a subsidiary of KIRKBI A/S, is a privately-held consumer product company, which designs, manufactures and markets a wide range of toys, and play materials. The company also offers creativity development products, and teaching materials for children. Lego's products are focused on the concept of learning and development through play. Its product line includes traditional toys, brick building sets, education products, robots, video games and online games. The company markets its products under the brand name LEGO. Along with its subsidiaries, the company has presence in Europe, Americas, Africa, and Asia-pacific. Lego is headquartered in Billund, Denmark.

Lego AS Key Recent Developments

Oct 09, 2015: Borkum Riffgrund 1 offshore wind power plant officially inaugurated

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents
Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Lego A/S - Key Facts 4
Lego A/S - Key Employees 5
Lego A/S - Key Employee Biographies 7
Lego A/S - Major Products and Services 8
Lego A/S - History 9
Lego A/S - Company Statement 12
Lego A/S - Locations And Subsidiaries 14
Head Office 14
Other Locations & Subsidiaries 14
Section 2 Company Analysis 16
Lego A/S - Business Description 16
Lego A/S - Corporate Strategy 17
Lego A/S - SWOT Analysis 18
SWOT Analysis - Overview 18
Lego A/S - Strengths 18
Strength - Financial Growth 18
Strength - Research and Development 18
Strength - Diversified Geographical Presence 18
Lego A/S - Weaknesses 19
Weakness - Operational Issues 19
Lego A/S - Opportunities 20
Opportunity - Strategic Investments 20
Opportunity - Growth in E-retail 20
Opportunity - Capacity Expansions 20
Lego A/S - Threats 21
Threat - Intense Competition 21
Threat - Stringent Rules and Regulations 21
Threat - Counterfeit Goods Market 21
Lego A/S - Key Competitors 22
Section 3 Company's Recent Developments 23
Oct 09, 2015: Borkum Riffgrund 1 offshore wind power plant officially inaugurated 23
Section 4 Appendix 24
Methodology 24
About GlobalData 24
Contact Us 24
Disclaimer 24

List of Tables
Lego A/S, Key Facts 4
Lego A/S, Key Employees 5
Lego A/S, Key Employee Biographies 7
Lego A/S, Major Products and Services 8
Lego A/S, History 9
Lego A/S, Subsidiaries 14
Lego A/S, Key Competitors 22

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