Breakfast Cereals in South Africa – A New Shift in the Lifestyle

Jan 16,2023 | Food

Cereals are the easiest and least time-consuming breakfast which has become a staple diet for students and working people. It just needs to mixed with milk and it is ready to be consumed.

Cereals are made from processed grains; they are often mixed with cow, almond or soy milk, yogurt or water or eaten dry. It can also be eaten cold or by heating. For more distinct taste, people like to mix it with fruits like banana, strawberry or dry fruits like almond and raisins. 

Cereals are becoming a major sector in the food industry. The breakfast cereals market consists of retail sales of hot cereals and ready-to-eat cereals. Hot cereals segment consists of traditional products, for example porridge oats, instant mixes and ready-to-heat products. Ready-to-eat cereals segment consists of children's breakfast cereals and family breakfast cereals such as, flakes, muesli and other RTE cereals.

South Africa's breakfast cereals market is competitive and influenced by a few large companies. Despite few of the largest cereal manufacturers recording higher profits and volume improvements, the operating returns and margins are strained. Consumers in South Africa have always been price sensitive; however, within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including rising electricity, fuel, and food prices, while their incomes are not increasing at the same pace. Overall, many South Africans are downtrading to more affordable alternatives, including private label options. However, health-conscious consumers opt for breakfasts with higher protein content. 

Bharatbook offers a comprehensive market report on Breakfast Cereals in South Africa that covers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. The study also includes how key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market, as well as clearly indicating how the market is expected to change. Furthermore, it also adds weight to presentations and pitches by understanding the future growth prospects of the breakfast cereals market in South Africa with the 5 year forecasts by both value and volume.

For more insights on the aforementioned market, we would recommend to visit Breakfast Cereals in South Africa