The global market for mobile applications was valued at nearly $10.9 billion in 2015. This market is expected to increase from $12.2 billion in 2016 to nearly $24.0 billion in 2021 at a compound annual growth rate (CAGR) of 14.4% for 2016-2021.
This report provides:
-An overview of the global market for mobile technologies. -Analyses of global market trends, with data from 2015, 2016, and projections of compound annual growth rates (CAGRs) through 2021. -Exploration of the total available market for mobile applications and segmentation by category. -Discussion of key software development platforms -Breakdowns by key features of the SDK, popular CPU architectures and models -Examination of the marketplace for mobile applications by pricing strategies and business models, and by gaming, multimedia, and personal use. -Profiles of major players in the industry.
STUDY GOALS AND OBJECTIVES By 2020, there are expected to be 5.6 billion mobile subscribers and mobile technology will have penetrated 72% of the world’s population, according to the Global System for Mobile Communications Association (GSMA). Within that context, BCC Research estimates that mobile technology will create a marketplace for more than $23.9 billion in mobile applications.
This report is an update of the 2013 report focusing on mobile application space (BCC Report IFT071A). The report evaluates the current platform availability and the ecosystem. The report looks at the total available market for mobile applications and segments by categories. The report explores different business models followed by different industries and the value added by mobile applications. The report also looks at the latest trends in the enterprise space and how businesses are leveraging mobile applications to increase their bottom line.
The report also provides a description of the market ecosystem and explains the trends shaping the future. Key players in each category are also discussed, along with market share information. A forecast of the total market in each category by dollar, volume and region over the period of the next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.
REPORT SCOPE AND ORGANIZATION This report segments mobile applications by the most popular operating systems in the market: Android, iOS and Windows. For each segment, the report provides estimated total market, number of applications, and average revenue per application.
The following is provided for each segment:
-Definition of technical details. -Overall market description. -Comparison with other segments. -Growth forecast and market trends. -Business models. -Key players and market share.
The goal of the report is to provide readers with the following: -Understanding of the underlying operating system and how it shapes the market. -Knowledge of various software development kits offered by manufacturers to develop applications. -Knowledge of business models used in different market segments. -Understanding of the market potential for each segment and projections for the next five years.
TARGET AUDIENCE Manufacturers, developers, distributors, investors and end users will all benefit from the insights provided in this report regarding the underlying technology, market forces, and trends that drive the mobile application industry. Specific groups who will benefit include:
-Mobile electronics industry insiders, including executives, managers, marketing professionals, and salespeople, who are looking to enhance their business knowledge by understanding more about the multimedia chipsets market. -Product marketing and management professionals from the mobile market ecosystem who want to understand the intricacies of the market and position their products accordingly. -Business and venture executives in the technology industry looking to invest in mobile technology companies. -Finance and investment professionals looking to make investment decisions for mobile electronics companies.
RESEARCH METHODOLOGY The market forecasts were developed using a top down approach for the mobile applications market as a whole. Line items were then further cross-checked on a per segment basis to verify market size and subsegment growth. Finally, company financials were reviewed for the leading firms to further validate market size, segment strength and growth expectations. Market data and information for this report were obtained through numerous channels. Both primary and secondary research methodologies were used in preparing this study.
Table Of Content
Chapter- 1: INTRODUCTION - Complimentary 3 $0 STUDY GOALS AND OBJECTIVES REPORT SCOPE AND ORGANIZATION TARGET AUDIENCE RESEARCH METHODOLOGY ANALYST'S CREDENTIALS RELATED BCC RESEARCH REPORTS BCC RESEARCH WEBSITE DISCLAIMER
Chapter- 2: SUMMARY - Complimentary 4 $0 Table Summary : GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, THROUGH 2021 Figure Summary : GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, 2015-2021
Chapter- 3: OVERVIEW OF MOBILE PLATFORMS 15 $1268 FEATURE PHONE VS. SMARTPHONE MOBILE DEVICE OPERATING SYSTEMS OPEN-SOURCE DEVELOPMENT KEY FEATURES OF SMARTPHONES MOBILE APPLICATIONS MOBILE APPLICATIONS MARKET
Chapter- 4: ANDROID PLATFORM 27 $2282 INTRODUCTION ANDROID MARKETPLACE RECEPTION ANDROID ADAPTATION FOR TABLETS ALTERNATE MARKETPLACES SELECTED COMPANY PROFILES
Chapter- 5: IOS 32 $2705 INTRODUCTION SELECTED COMPANY PROFILES
Chapter- 6: WINDOWS PHONE 12 $1014 WINDOWS PHONE 7 AND 8 ORIGINAL EQUIPMENT MANUFACTURERS (OEMS) DEVELOPING WINDOWS PHONES TOTAL MARKET FOR WINDOWS APPLICATIONS SELECTED COMPANY PROFILES
Chapter- 7: BLACKBERRY 9 $761 BLACKBERRY OPERATING SYSTEM (OS) APPLICATION DEVELOPMENT STRATEGY IMPACT OF THE APPLE IPHONE IMPACT OF GOOGLE ANDROID COMPANY PROFILES
Chapter- 8: SOFTWARE APPLICATIONS ON MOBILE PLATFORMS 13 $1099 SOFTWARE DEVELOPMENT METHODOLOGY SELECTED COMPANY PROFILES
Chapter- 9: PATENT ANALYSIS 3 $254 MOBILE SOFTWARE PATENTS
List of Tables
Summary Table : GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, THROUGH 2021 Table 1 : CUMULATIVE NUMBER OF MOBILE DEVICE SHIPMENTS, 2015 Table 2 : TYPICAL SPECIFICATIONS FOR POPULAR SMARTPHONES, 2016 Table 3 : GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, THROUGH 2021 Table 4 : GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 Table 5 : GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 Table 6 : NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 Table 7 : EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 Table 8 : ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 Table 9 : REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 Table 10 : TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID MARKETPLACE, THROUGH 2021 Table 11 : GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 Table 12 : APPLICATIONS IN VARIOUS CATEGORIES, 2015 Table 13 : GLOBAL NUMBER OF APPLICATIONS AVAILABLE IN THE IOS MARKETPLACE, THROUGH 2021 Table 14 : GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 Table 15 : COMPARISON OF VARIOUS IPHONE MODELS Table 16 : COMPARISON OF IOS AND ANDROID MARKETPLACE Table 17 : TOTAL NUMBER OF APPLICATIONS FOR WINDOWS PHONE, THROUGH 2021 Table 18 : GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, THROUGH 2021 Table 19 : PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT Table 20 : TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2016 Table 21 : SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS Table 22 : NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS, 1976-2013 Table 23 : NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR ANDROID AND IOS, 1976-2013 Table 24 : NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 Table 25 : NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013
List of Figures
Summary Figure : GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, 2015-2021 Figure 1 : GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, 2015-2021 Figure 2 : GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 Figure 3 : GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 Figure 4 : NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 Figure 5 : EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 Figure 6 : ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 Figure 7 : REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 Figure 8 : GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 Figure 9 : ANDROID OPERATING SYSTEM ARCHITECTURE Figure 10 : GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 Figure 11 : GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, 2015-2021 Figure 12 : SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT