The company plans to invest in its production capacity in France. The objective is to better serve its growing presence and sales in foreign markets, especially the US. In France, the emphasis will remain on marketing efforts that highlight the Made-in-France trait of its products, thus leveraging on patriotic demand. Innovation is another area in which the company will likely focus its efforts in order to sustain the premium-positioning for its product lines. One such example is its Zenith 3 an...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home and Garden market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the markets major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.