Industria Química Brillex is a company dedicated to the development, manufacture and commercialisation of chemical cleaning products for the home. Since 2010, the company has diversified its portfolio to cover the needs of homemakers via the introduction of original products. Although it focuses on mature areas, its strategy has been to develop additional characteristics in each area in order to provide greater efficiency and to differentiate its offering from those of larger players in the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Content
Strategic Direction Key Facts Summary 1 Industria Química Brillex: Key Facts Company Background Production Summary 2 Industria Química Brillex: Production Statistics 2013 Competitive Positioning Summary 3 Industria Química Brillex SA: Competitive Position 2013