Guinness Anchor Bhd (GAB) foresees waning consumer confidence due to the weakening ringgit and inflationary pressure. This will be further aggravated by the increasing availability of affordable contraband brands that directly compete with the companys products. The company plans to counter this through product innovation, working with Royal Malaysian Customs and the Malaysian Anti-Corruption Commission to counter contraband beers, pursuing strategic partnerships with distributors and retailers...
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Table Of Content
GUINNESS ANCHOR BHD IN ALCOHOLIC DRINKS (MALAYSIA)
LIST OF CONTENTS AND TABLES Strategic Direction Key Facts Summary 1 Guinness Anchor Bhd: Key Facts Summary 2 Guinness Anchor Bhd: Operational Indicators Competitive Positioning Summary 3 Guinness Anchor Bhd: Competitive Position 2015