Improving economic condition along with the presence of a large base of young consumers will drive demand in consumer goods market in Chile. In the Chilean Make-Up market, Eye Make-Up is the leading category in both value and volume terms. The Face Make-Up will register the fastest volume growth during 2015-2020. L'Oreal S.A. and Avon Products, Inc are the leading market players in the Chilean Make-Up market.
The Make-Up market in Chile will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
The Eye Make-Up category accounted for 34.1% share by value in the Chilean Make-Up market in 2015.
The Face and Lip Make-Up categories are forecast register fastest value growth at a CAGR of 4.1% each during 2015-2020.
Hypermarkets & Supermarkets is the leading distribution channel in the Chilean Make-Up market.
Canadeans Consumer and Market Insights report on the Make-Up market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Rigid Metal, and others; container data for: Tube, Bottle, Tray and others
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access to analysis on new products launched in the market
Table Of Content
Table of Contents
Introduction Report Scope
Country Context Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics Value and volume analysis for the Chilean Make-Up market Historic and forecast consumption in the Chilean Make-Up market Category volume consumption analysis by gender, age, education and urbanization Volume analysis by category Historic and forecast value analysis by category Winners and losers by categories with change in market share Average category level pricing Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels Leading retailers in the Chilean Cosmetics & Toiletries market Leading distribution channels (value terms) in the Chilean Make-Up market Leading distribution channels (value terms) by category
Packaging Make-Up market by type of packaging material/container (in volume terms) Make-Up market by type of packaging closure/outer (in volume terms) Make-Up market by type of packaging, forecast (in volume terms)Brand Share Market share of leading brands (in value terms) by category
Innovation examples New products launched in the South-American Make-Up market
Appendix Country context Category value and volume data Consumer Demographics data Sector Overview Segment data Packaging data Category definitions Segment definitions Channel definitions Methodology About Canadean
List of Tables
Table 1: Market value analysis in CLP and US$, 2010-2020 Table 2: Market volume growth analysis, 2010-2020 Table 3: Exchange rate fluctuations: US$ to CLP Table 4: Average prices (CLP and US$) by category, 2015 Table 5: Segment level analysis by category, 2015 Table 6: Leading retailers Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Category volume consumption by age, gender, education and urbanisation,2015 Figure 5: Market volume share analysis by categories, 2015 Figure 6: Growth analysis by category, 2010-2020 Figure 7: Change in market share by category, 2015-2020 Figure 8: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014 Figure 9: Leading distribution channels by category, 2015 Figure 10: Packaging analysis key packaging material, type, closure and outer, 2015 Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020 Figure 12: Brand share analysis by categories, 2015