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Megatrends in Poland

Megatrends in Poland

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Poland.

Euromonitor's Megatrends in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends Framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
PayEye launches first iris biometric payment platform
Gaming ranks as one of Poland’s top digital activities
Millennials are most likely to use apps for daily activities
Polish consumers are protective of their personal data
Gen Z pay the most attention to privacy settings
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
Netflix chooses Poland as the test market for its new gaming service
Polish consumers enjoy both real world and online experiences
Younger generations are most willing to spend money on experiences
Online socialising is more common than face-to-face amid pandemic
Travellers prioritise relaxation and the outdoors
Millennials are the most eager to switch to face-to-face activities
Middle class reset
Zalando Pre-owned launches new service in Poland
Over half of Polish consumers are bargain-seekers
Baby Boomers are most likely to repair old items
Repurposing is gaining traction
Gen Z are the most frugal cohort
Premiumisation
CEDC launches new brand of premium fruit-based vodkas
Consumers are searching for a simpler life
Millennials are most willing to spend money to save time
Consumers of all ages research products thoroughly before buying
Many consumers are willing to pay extra for novelty and quality
Shifting market frontiers
PepsiCo’s new plant will support an additional 100 Polish farmers
Poland continues to see an influx of international products
Almost half of Gen Z expects to work abroad in future
Baby Boomers are the most eager to support local business
Shopping reinvented
Allegro invests in delivery options
E-commerce is the preferred channel for electronics shopping
Poles still have little interaction with brands on social media
Gen Z are the most likely to engage with companies
Sustainable living
Stora Enso/Tetra Pak to treble Poland’s drinks carton recycling capacity
Consumers are eager to play a part in saving the environment
Reducing food waste is the top environmental concern
Consumers want to make their voice heard
Biodegradable and paper packaging are considered most sustainable
Wellness
4F’s new concept combines a health café with a sportswear showroom
Poles are taking a more proactive approach to health
Gen Z are the most physically active cohort
Herbal remedies and massage are the most common antidotes to stress
Polish consumers are embracing health tech
Consumers are taking more safety precautions amid pandemic
Leverage the power of Megatrends to shape your strategy today

Report Title: Megatrends in Poland


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