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Better For You Packaged Food in China

Better For You Packaged Food in China

There is increasing consumer awareness of reduced-sugar BFY products in China, with a clear anti-sugar trend among an increasing percentage of the local population, given sugar is associated with ageing, obesity and diabetes. The success of Genki Forest using erythritol in its sugar-free carbonates has been seen as providing a good balance between a sugar-free product that offers a good taste. As a result, more food products are following suit, including yoghurt, biscuits and chocolate. For exam...

Euromonitor International's Better For You Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Better For You Packaged Food in China

List Of Contents And Tables

BETTER FOR YOU PACKAGED FOOD IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dominant reduced-sugar products continue to grow in BFY packaged food
Reduced-sugar and reduced-fat products often coming as a combined package
Nestlé continues to lead thanks to the brand’s influence and wide accessibility
PROSPECTS AND OPPORTUNITIES
Continued positive growth expected over the forecast period
More sweetener variants can be expected to appear on the market
BFY packaged food well-positioned to help tackle rising rates of obesity and diabetes
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
Health and wellness in 2021: Health continues to be a main focus of Chinese consumers
Fortified/functional categories see development
Packaged food players lead overall health and wellness
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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