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Consumer Foodservice in Morocco

Consumer Foodservice in Morocco

The consumer foodservice market in Morocco returned to growth in 2021, as COVID-19 related restrictions were eased. However, sales remained well below pre-pandemic levels, as a result of ongoing restrictions, consumer concerns about exposure to the SARS-CoV-2 virus and the impact of the crisis on consumer confidence and purchasing power. In October 2021, the Moroccan Government enforced the need for consumers to hold a vaccine pass to enter bars and restaurants, only to remove the requirement a...

Euromonitor International's Consumer Foodservice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Foodservice in Morocco

List Of Contents And Tables

CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture
2021 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2016-2021
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2016-2021
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2016-2021
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2021
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2016-2021
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2021
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2021
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-2026
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chained limited-service restaurants players increase prices in 2021
Rise of food quality complaints for chained burger limited-service restaurants
Rise of delivery service has led restaurants to sign with third party delivery companies
PROSPECTS AND OPPORTUNITIES
McDonald’s Maroc continues to pursue expansion strategy
Shell Stations partners with Quick
Growth without reaching pre-pandemic levels
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2016-2021
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2016-2021
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2016-2021
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2016-2021
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2016-2021
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2016-2021
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2017-2021
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2021
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2021-2026
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2021-2026
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2021-2026
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2021-2026
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2021-2026
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
CAFÉS/BARS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Crisis leads to shifts in competitive landscape
Cafés/bars unable to tap into shift towards home delivery
The enforced curfew in 2021 negatively affects performance of bars
PROSPECTS AND OPPORTUNITIES
Chained cafés sales will bounce back, but independents to remain competitive
The loosening of restrictions will drive the development of bars in 2022
Revival of tourism a key factor
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2016-2021
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2016-2021
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2016-2021
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2016-2021
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2016-2021
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2016-2021
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2017-2021
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2018-2021
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2021-2026
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2021-2026
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2021-2026
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2021-2026
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2021-2026
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2021-2026
FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Domestic tourism propels the development of full-service restaurants during the summer
Chained full-service restaurants with low presence in Morocco are quitting
Full service restaurants players face competition from limited-service restaurants
PROSPECTS AND OPPORTUNITIES
Chained full-service restaurants will bounce back unlike the independent segment
Ongoing role for digitalisation and delivery
Lack of investment for full-service restaurants because of limited-service restaurants
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2016-2021
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2016-2021
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2016-2021
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2016-2021
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2016-2021
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2016-2021
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2021
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2021
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2021-2026
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2021-2026
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2021-2026
Table 54 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2021-2026
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2021-2026
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2021-2026
SELF-SERVICE CAFETERIAS IN MOROCCO
2021 DEVELOPMENTS
Self-service cafeterias continue to grow at a slow rate.
Lacking delivery service an obstacle
Competition arises from chained limited-service restaurants
PROSPECTS AND OPPORTUNITIES
Growth from low base
Growth strategy of modern grocery retailers to propel development of self-service restaurants
Self-service concept more appealing to new players than regular restaurant concepts
STREET STALLS/KIOSKS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Households return to consumption at street stalls and kiosks
Back to office drives transactions growth in street stalls/kiosks
Increase in unit prices of street stalls
PROSPECTS AND OPPORTUNITIES
Moderate growth for street stalls/kiosks over the forecast period
Food trucks will drive growth in the channel
Informal foodservice options marketed via social media to present strong competition
CATEGORY DATA
Table 57 Street Stalls/Kiosks: Units/Outlets 2016-2021
Table 58 Sales in Street Stalls/Kiosks: Number of Transactions 2016-2021
Table 59 Sales in Street Stalls/Kiosks: Foodservice Value 2016-2021
Table 60 Street Stalls/Kiosks: % Units/Outlets Growth 2016-2021
Table 61 Sales in Street Stalls/Kiosks: % Transaction Growth 2016-2021
Table 62 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2016-2021
Table 63 Forecast Street Stalls/Kiosks: Units/Outlets 2021-2026
Table 64 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2021-2026
Table 65 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2021-2026
Table 66 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2021-2026
Table 67 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2021-2026
Table 68 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2021-2026
CONSUMER FOODSERVICE BY LOCATION IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Non-standalone performance improves in the latter part of the year
Non-standalones unable to tap into delivery demand
PROSPECTS AND OPPORTUNITIES
New shopping centres will drive the growth of retail cafés and restaurants
Standalone stores to continue to register good performance thanks to delivery services
CATEGORY DATA
Table 69 Consumer Foodservice by Location: Units/Outlets 2016-2021
Table 70 Sales in Consumer Foodservice by Location: Number of Transactions 2016-2021
Table 71 Sales in Consumer Foodservice by Location: Foodservice Value 2016-2021
Table 72 Consumer Foodservice by Location: % Units/Outlets Growth 2016-2021
Table 73 Sales in Consumer Foodservice by Location: % Transaction Growth 2016-2021
Table 74 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2016-2021
Table 75 Consumer Foodservice through Standalone: Units/Outlets 2016-2021
Table 76 Sales in Consumer Foodservice through Standalone: Number of Transactions 2016-2021
Table 77 Sales in Consumer Foodservice through Standalone: Foodservice Value 2016-2021
Table 78 Consumer Foodservice through Standalone: % Units/Outlets Growth 2016-2021
Table 79 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2016-2021
Table 80 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2016-2021
Table 81 Consumer Foodservice through Leisure: Units/Outlets 2016-2021
Table 82 Sales in Consumer Foodservice through Leisure: Number of Transactions 2016-2021
Table 83 Sales in Consumer Foodservice through Leisure: Foodservice Value 2016-2021
Table 84 Consumer Foodservice through Leisure: % Units/Outlets Growth 2016-2021
Table 85 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2016-2021
Table 86 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2016-2021
Table 87 Consumer Foodservice through Retail: Units/Outlets 2016-2021
Table 88 Sales in Consumer Foodservice through Retail: Number of Transactions 2016-2021
Table 89 Sales in Consumer Foodservice through Retail: Foodservice Value 2016-2021
Table 90 Consumer Foodservice through Retail: % Units/Outlets Growth 2016-2021
Table 91 Sales in Consumer Foodservice through Retail: % Transaction Growth 2016-2021
Table 92 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2016-2021
Table 93 Consumer Foodservice through Lodging: Units/Outlets 2016-2021
Table 94 Sales in Consumer Foodservice through Lodging: Number of Transactions 2016-2021
Table 95 Sales in Consumer Foodservice through Lodging: Foodservice Value 2016-2021
Table 96 Consumer Foodservice through Lodging: % Units/Outlets Growth 2016-2021
Table 97 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2016-2021
Table 98 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2016-2021
Table 99 Consumer Foodservice through Travel: Units/Outlets 2016-2021
Table 100 Sales in Consumer Foodservice through Travel: Number of Transactions 2016-2021
Table 101 Sales in Consumer Foodservice through Travel: Foodservice Value 2016-2021
Table 102 Consumer Foodservice through Travel: % Units/Outlets Growth 2016-2021
Table 103 Sales in Consumer Foodservice through Travel: % Transaction Growth 2016-2021
Table 104 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2016-2021
Table 105 Forecast Consumer Foodservice by Location: Units/Outlets 2021-2026
Table 106 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2021-2026
Table 107 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2021-2026
Table 108 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2021-2026
Table 109 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2021-2026
Table 110 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2021-2026
Table 111 Forecast Consumer Foodservice through Standalone: Units/Outlets 2021-2026
Table 112 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2021-2026
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2021-2026
Table 114 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2021-2026
Table 115 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2021-2026
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2021-2026
Table 117 Forecast Consumer Foodservice through Leisure: Units/Outlets 2021-2026
Table 118 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2021-2026
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2021-2026
Table 120 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2021-2026
Table 121 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2021-2026
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2021-2026
Table 123 Forecast Consumer Foodservice through Retail: Units/Outlets 2021-2026
Table 124 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2021-2026
Table 125 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2021-2026
Table 126 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2021-2026
Table 127 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2021-2026
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2021-2026
Table 129 Forecast Consumer Foodservice through Lodging: Units/Outlets 2021-2026
Table 130 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2021-2026
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2021-2026
Table 132 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2021-2026
Table 133 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2021-2026
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2021-2026
Table 135 Forecast Consumer Foodservice through Travel: Units/Outlets 2021-2026
Table 136 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2021-2026
Table 137 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2021-2026
Table 138 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2021-2026
Table 139 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2021-2026
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2021-2026

Report Title: Consumer Foodservice in Morocco


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