Health and Wellness in China

Abstract
After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese consumers, partly as a result of the COVID-19 pandemic, as well as the reopening of retail outlets as the number of cases came under control, which contributed to the recovery of retail sales.

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Health and Wellness in China

List Of Contents And Tables

HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
Health and wellness in 2021: Health continues to be a main focus of Chinese consumers
Fortified/functional categories see development
Packaged food players lead overall health and wellness
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY reduced sugar soft drinks outperforms regular soft drinks
International players expand in the sugar-free segment
Reduced sugar non-cola carbonates grows from a low base
PROSPECTS AND OPPORTUNITIES
BFY beverages set to maintain solid growth as confidence and spending rise
Rising health awareness also set to contribute to growth
Erythritol set to continue to become more popular as a sugar substitute
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Four Red Bull brands help drive growth in FF energy drinks but cause confusion
Beer company Budweiser Brewing Company China enters FF beverages
Ingredient approval leads to new product developments containing hyaluronic acid
PROSPECTS AND OPPORTUNITIES
Opportunities for growth in sugar-free FF energy drinks
Olympics likely to drive the consumption of FF sports drinks
Within FF beverages, FF bottled water brands seek innovation to regain growth
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH still bottled water sees growth deceleration during the pandemic, but returns to higher growth in 2021
Players aim to rejuvenate NH tea
Tsingtao Brewery enters NH beverages through acquisition of Nestlé’s water business
PROSPECTS AND OPPORTUNITIES
Positive outlook for NH 100% juice thanks to its healthy image
Premiumisation set to continue in NH beverages, especially in bottled water
Innovation will drive dynamic growth for NH RTD tea
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2016-2021
Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 39 Distribution of NH Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages maintains dynamic growth but remains small and limited to organic tea
High prices is one of the main factors limiting consumer interest
Other barriers to the adoption of organic beverages by consumers
PROSPECTS AND OPPORTUNITIES
An increasing number of brands expected to be observed in organic tea
Consumer attitudes towards organic beverages remain positive
Low availability of organic fruit/vegetable juice will limit opportunities
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2016-2021
Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dominant reduced-sugar products continue to grow in BFY packaged food
Reduced-sugar and reduced-fat products often coming as a combined package
Nestlé continues to lead thanks to the brand’s influence and wide accessibility
PROSPECTS AND OPPORTUNITIES
Continued positive growth expected over the forecast period
More sweetener variants can be expected to appear on the market
BFY packaged food well-positioned to help tackle rising rates of obesity and diabetes
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from dairy back on a positive growth track in 2021 after COVID-19 results in declining sales in 2020
Players helping free from meat to continue developing with new products and marketing drives
Free from products for babies still growing but declining birth rate is constraining sales
PROSPECTS AND OPPORTUNITIES
Strong rebound in 2021 will be followed by declining sales for free from dairy milk
Taste and usage occasions will be key factors for plant-based meat substitutes
Lack of awareness of gluten intolerance
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF milk formula sales continue declining in 2021
Gummies gaining popularity in FF sugar confectionery
Edible beauty on the rise in China
PROSPECTS AND OPPORTUNITIES
Players in FF milk formula will have to change their focus
Snackification trend in dietary supplements benefits FF snacks
FF yoghurt set to see strong growth despite an already large base
CATEGORY DATA
Table 76 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 77 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 78 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 79 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 80 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 81 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 82 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 83 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 84 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 85 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 86 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 87 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 88 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in NH nuts, seeds and trail mixes back on track in 2021 after disruption during the Chinese New Year period in 2020
More ingredient innovation being seen in NH high-fibre products to meet consumer needs
Fitness trend benefiting NH high-fibre food
PROSPECTS AND OPPORTUNITIES
NH nuts, seeds and trail mixes growth to slow slightly due to already high penetration
NH food will continue to perform well as consumers look for fresh and natural products
Taste for NH olive oil set to continue to develop
CATEGORY DATA
Table 63 Sales of NH Packaged Food by Category: Value 2016-2021
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic proves beneficial for organic milk sales
Organic baby food continues to outperform regular baby food
Organic rice is a small but growing category
PROSPECTS AND OPPORTUNITIES
Although growth will slow for organic baby food it will still be dynamic in the coming years
Potential for development in organic dairy
Daily staples could be a potential growth area for organic packaged food
CATEGORY DATA
Table 70 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 71 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 73 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026