Tissue and Hygiene in Tunisia

Abstract
 Tunisia has experienced a sharper decline in economic growth than most of its regional peers as a result of the pandemic, having entered the crisis with rising debt and slow growth. All the same, with most products within tissue and hygiene considered to be essential, there was healthy value and volume growth in 2021.

Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Tunisia

List Of Contents And Tables

TISSUE AND HYGIENE IN TUNISIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Panty liners records the highest volume growth rate Trend one
Société d’Articles Hygiéniques Sarl remains dominant
Women looking for wider choice
PROSPECTS AND OPPORTUNITIES
Rising urbanisation and women in the workforce drive sales over the coming years
Towels without wings losing popularity
Tampons still niche, but register strong growth
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume growth on par with 2021
Pampers continues to lose value share
Sector is mature
PROSPECTS AND OPPORTUNITIES
Price sensitivity drives value sales
Increased numbers of women working supports value sales
Domestic players retain their leads as global brands struggle
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The ageing population and increasing availability through modern grocery retailers boost growth
Local SAH gaining ground during a time of increasing price-sensitivity
SAH launches the first locally produced light adult incontinence product
PROSPECTS AND OPPORTUNITIES
Very healthy growth over forecast period
Growing urbanisation boosts sales
Increasing availability through modern grocery retailers boosts sales
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing threat from counterfeit products
Domestic brands continue to lead
Lilas launches cosmetic wipe
PROSPECTS AND OPPORTUNITIES
Baby wipes drive the bulk of sales as an increasing number of women enter the workforce
Presence in modern grocery retailers boosts sales 
Lower growth than over review period, due to growing maturity
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2016-2021
Table 37 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 39 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 40 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The pandemic dampens volume sales of napkins
Continued high demand for paper towels
Domestic players lead, benefiting from low price-points
PROSPECTS AND OPPORTUNITIES
Expansion of modern grocery increases access
On-the-go consumption increases as society opens up
Increased use of retail tissue during pandemic will have positive influence over forecast period
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2016-2021
Table 43 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 46 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase in current value growth in 2021
Sancella leads due to strong availability and institutional focus
Fast food outlets drive sales of napkins
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Consumer foodservice and hotels drive value growth
Local manufacturers show increasing interest in expanding into AFH sales 
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026