Livestock Identification Market by Offering (Hardware, Software, Services), Device Lifecycle (Long, Short), Species (Cattle, Poultry, Swine), and Geography (Americas, Asia Pacific, Europe, Rest of the World) - Global Forecast to 2030
Livestock Identification Market by Offering (Hardware, Software, Services), Device Lifecycle (Long, Short), Species (Cattle, Poultry, Swine), and Geography (Americas, Asia Pacific, Europe, Rest of the World) - Global Forecast to 2030
Abstract
The global livestock identification market is expected to reach USD 3.6 billion by 2030 from an estimated USD 1.6 billion in 2022, at a CAGR of 10.5% from 2022 to 2030. The growth of the livestock identification market can also be attributed to the growing number of livestock farms with the increasing consumption of meat, beet, and pork products worldwide.
“Hardware segment accounted for the largest share of the livestock identification market in 2021”
Livestock hardware offerings, including tags, sensors, readers and applicators, and boluses, are crucial in the livestock identification market. These devices enable livestock farmers to trace and identify livestock species from their farms accurately; farm owners can easily track and improve the performance of animals by maintaining their body conditions, recognizing illness/sickness, etc. The crucial data collected through these devices helps farmers augment milk production and improve animal health and welfare through the balanced feed. Also, the data is essential during the livestock exports. Owing to this, the hardware segment accounted for the largest share of the livestock identification market in 2021, and a similar trend is likely to be observed in the coming years.
“In 2030, the cattle segment of species is expected to account for the largest share of the livestock identification market”
In 2030, the cattle segment of species is expected to account for the largest share of the livestock identification market. The dominance can be attributed to the increased demand for visual identification and electronic identification tags to distinguish cattle in medium- and large-sized livestock farms. Electronic tags are read with the help of RFID readers, and the associated software maintains accurate records of individual cattle on the farm. Manual identification and management of such farms is costly, time-consuming, and requires a huge number of resources to maintain the record of individual cattle. Thus, adopting livestock identification solutions is beneficial to farm owners compared to manual identification and management approach.
“Based on region, Asia Pacific is projected to witness the highest CAGR during the forecast period”
The market in Asia Pacific is primarily studied for China, Australia, New Zealand, India, and Rest of Asia Pacific. The livestock identification market in the region is mainly dominated by China and Australia. The countries have multiple large farms, generating huge demand for livestock identification solutions in the region. Moreover, the rising awareness among farm owners regarding the benefits of livestock identification solutions, including hardware, software, and services, is expected to drive the growth of the market in the region during the forecast period. In addition, the growing population in different countries in Asia Pacific, such as China and India, is likely to augment the demand for meat and dairy products, which, in turn, will surge the requirement for livestock identification solutions. Therefore, the region is projected to witness the highest CAGR during the forecast period.
In-depth interviews have been conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the livestock identification marketplace.
•By Company Type: Tier 1 – 50%, Tier 2 – 30%, and Tier 3 – 20%
•By Designation: C-level Executives – 45%, Directors– 35%, and Others – 20%
•By Region: North America – 40%, Europe – 30%, APAC – 20%, and RoW – 10%
Allflex Livestock Intelligence (US), Datamars (Switzerland), Nedap N.V. (Netherlands), MS Schippers (Netherlands), Livestock Improvement Corporation (New Zealand), Shearwell Data Ltd. (UK), Leader Products (Australia), CAISLEY International GmbH (Germany), Kupsan Tag Company Ltd. (Turkey), and Luoyang Laipson Information Technology Co., Ltd. (China) are some of the key players in the livestock identification market.
The study includes an in-depth competitive analysis of these key players in the livestock identification market, with their company profiles, recent developments, and key market strategies.
Research Coverage
The report defines, describes, and forecasts the livestock identification market based on offering, device lifecycle, species, and geography. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the livestock identification market. It also analyzes product launches, collaborations, partnerships, contracts, agreements, expansions, and acquisitions, carried out by the key players to grow in the market.
Key Benefits of Buying the Report
This report will help market leaders/new entrants in this industry with information on the closest approximations of the revenue numbers for the overall livestock identification market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report will also help stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
Content
Table of Contents
1INTRODUCTION22
1.1STUDY OBJECTIVES22
1.2DEFINITION AND SCOPE22
1.2.1INCLUSIONS AND EXCLUSIONS23
1.3STUDY SCOPE24
1.3.1MARKETS COVERED24
FIGURE 1LIVESTOCK IDENTIFICATION MARKET SEGMENTATION24
1.3.2GEOGRAPHIC SCOPE25
1.3.3YEARS CONSIDERED25
1.4CURRENCY26
1.5UNITS CONSIDERED26
1.6MARKET STAKEHOLDERS26
1.7SUMMARY OF CHANGES27
2RESEARCH METHODOLOGY28
2.1RESEARCH DATA28
FIGURE 2LIVESTOCK IDENTIFICATION MARKET: RESEARCH DESIGN29
2.1.1SECONDARY AND PRIMARY RESEARCH30
2.1.2SECONDARY DATA30
2.1.2.1List of key secondary sources31
2.1.2.2Secondary sources31
2.1.3PRIMARY DATA32
2.1.3.1Primary interviews with experts32
2.1.3.2Breakdown of primaries32
2.1.3.3Key data from primary sources33
2.1.3.4Key industry insights33
2.2FACTOR ANALYSIS34
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 – TOP-DOWN (SUPPLY SIDE): REVENUES GENERATED BY COMPANIES FROM SALES OF LIVESTOCK IDENTIFICATION PRODUCTS AND SERVICES34
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 – TOP-DOWN (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATIONS FOR ONE COMPANY IN LIVESTOCK IDENTIFICATION MARKET35
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 – BOTTOM-UP (DEMAND SIDE): DEMAND FOR LIVESTOCK IDENTIFICATION SOLUTIONS,
BY SPECIES36
2.3MARKET SIZE ESTIMATION36
2.3.1BOTTOM-UP APPROACH36
2.3.1.1Approach for obtaining market size using bottom-up analysis (demand side)36
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH37
2.3.2TOP-DOWN APPROACH37
2.3.2.1Approach for obtaining market size using top-down analysis
(supply side)37
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH38
2.4MARKET BREAKDOWN AND DATA TRIANGULATION38
FIGURE 8DATA TRIANGULATION39
2.5RESEARCH ASSUMPTIONS40
2.5.1ASSUMPTIONS40
2.5.2LIMITATIONS41
2.6RISK ASSESSMENT41
3EXECUTIVE SUMMARY42
3.1IMPACT OF COVID-19 PANDEMIC ON LIVESTOCK IDENTIFICATION MARKET43
FIGURE 9GLOBAL PROPAGATION OF COVID-1943
TABLE 1RECOVERY SCENARIOS FOR GLOBAL ECONOMY44
3.1.1REALISTIC SCENARIO45
3.1.2OPTIMISTIC SCENARIO45
3.1.3PESSIMISTIC SCENARIO45
FIGURE 10GROWTH PROJECTIONS OF LIVESTOCK IDENTIFICATION MARKET IN REALISTIC, OPTIMISTIC, AND PESSIMISTIC SCENARIOS45
FIGURE 11HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, FROM 2022 TO 203046
FIGURE 12CATTLE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY SPECIES, IN 203047
FIGURE 13ASIA PACIFIC TO REGISTER HIGHEST CAGR IN GLOBAL LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD47
4PREMIUM INSIGHTS49
4.1LIVESTOCK IDENTIFICATION MARKET OPPORTUNITIES49
FIGURE 14INCREASED GLOBAL POPULATION OF LIVESTOCK TO FUEL MARKET GROWTH FROM 2022 TO 203049
4.2LIVESTOCK IDENTIFICATION MARKET, BY OFFERING49
FIGURE 15HARDWARE OFFERINGS TO ACCOUNT FOR LARGEST SHARE OF GLOBAL LIVESTOCK IDENTIFICATION MARKET IN 203049
4.3LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE50
FIGURE 16LIVESTOCK IDENTIFICATION SOLUTIONS WITH LONG LIFECYCLE TO ACCOUNT FOR LARGER MARKET SHARE IN 203050
4.4LIVESTOCK IDENTIFICATION MARKET, BY SPECIES50
FIGURE 17CATTLE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2022 AND 203050
4.5LIVESTOCK IDENTIFICATION MARKET, BY REGION51
FIGURE 18ASIA PACIFIC TO WITNESS HIGHEST CAGR IN GLOBAL LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD51
5MARKET OVERVIEW52
5.1INTRODUCTION52
5.2MARKET DYNAMICS53
FIGURE 19LIVESTOCK IDENTIFICATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES53
5.2.1DRIVERS53
5.2.1.1Large potential to reduce economic losses and livestock mortality rates due to accurate and efficient animal disease traceability53
5.2.1.2Rapid adoption of automation technology and IoT-enabled devices for efficient management of livestock farms54
5.2.1.3Increased focus of livestock farmers on real-time identification and tracking of animals54
FIGURE 20LIVESTOCK IDENTIFICATION MARKET DRIVERS AND THEIR IMPACT55
5.2.2RESTRAINTS55
5.2.2.1Gradual transition to vegan diet affecting market growth in European countries55
FIGURE 21TOTAL NUMBER OF PARTICIPANTS IN VEGANUARY PROGRAM, 2014–202256
5.2.2.2High cost of electronic identification devices56
FIGURE 22LIVESTOCK IDENTIFICATION MARKET RESTRAINTS AND THEIR IMPACT57
5.2.3OPPORTUNITIES57
5.2.3.1Rising number of government initiatives encouraging livestock identification technology use57
5.2.3.2Growing adoption of livestock identification solutions in developing countries58
TABLE 2TECHNOLOGY-WISE GLOBAL ADOPTION RATE58
FIGURE 23LIVESTOCK IDENTIFICATION MARKET OPPORTUNITIES AND THEIR IMPACT59
5.2.4CHALLENGES59
5.2.4.1Significant contribution of livestock in production of greenhouse gases59
5.2.4.2Limited awareness about benefits of livestock identification solutions among ranchers and farm owners60
FIGURE 24LIVESTOCK IDENTIFICATION MARKET CHALLENGES AND THEIR IMPACT60
5.3SUPPLY CHAIN ANALYSIS60
FIGURE 25SUPPLY CHAIN ANALYSIS OF LIVESTOCK IDENTIFICATION MARKET61
5.4TRENDS/DISRUPTIONS IMPACTING BUSINESS OF MARKET PLAYERS AND RAW MATERIAL SUPPLIERS62
5.4.1REVENUE SHIFT AND NEW REVENUE POCKETS FOR LIVESTOCK IDENTIFICATION MARKET PLAYERS62
FIGURE 26REVENUE SHIFT IN LIVESTOCK IDENTIFICATION MARKET63
5.5ECOSYSTEM63
FIGURE 27LIVESTOCK IDENTIFICATION ECOSYSTEM63
TABLE 3LIST OF LIVESTOCK IDENTIFICATION DEVICE MANUFACTURERS, SOFTWARE, AND SERVICE PROVIDERS64
5.6PORTER’S FIVE FORCE ANALYSIS65
TABLE 4LIVESTOCK IDENTIFICATION MARKET: PORTER’S FIVE FORCES ANALYSIS65
FIGURE 28PORTER’S FIVE FORCES ANALYSIS66
5.6.1INTENSITY OF COMPETITIVE RIVALRY66
5.6.2THREAT OF SUBSTITUTES67
5.6.3BARGAINING POWER OF BUYERS67
5.6.4BARGAINING POWER OF SUPPLIERS67
5.6.5THREAT OF NEW ENTRANTS67
5.7KEY STAKEHOLDERS & BUYING CRITERIA68
5.7.1KEY STAKEHOLDERS IN BUYING PROCESS68
FIGURE 29INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MAJOR APPLICATIONS68
TABLE 5INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MAJOR APPLICATIONS (%)68
5.7.2BUYING CRITERIA68
FIGURE 30KEY BUYING CRITERIA FOR MAJOR APPLICATION68
TABLE 6KEY BUYING CRITERIA FOR MAJOR APPLICATIONS69
5.8CASE STUDIES69
TABLE 7DEVELOPING RFID SYSTEMS COMPLIANT WITH NATIONAL LIVESTOCK IDENTIFICATION SYSTEM69
TABLE 8DEVELOPING RFID TAGS FOR ACCURATE IDENTIFICATION69
TABLE 9SMART TAGS FOR SEAMLESS TRANSMISSION OF RELATIONSHIP DATA FOR ACCURATE IDENTIFICATION OF LIVESTOCK70
TABLE 10AI-BASED PLATFORM FOR IDENTIFICATION OF COWS70
5.9TECHNOLOGY ANALYSIS70
5.9.1KEY TECHNOLOGIES70
5.9.1.1Radio frequency identification70
5.9.2COMPLEMENTARY TECHNOLOGIES71
5.9.2.1AI and blockchain71
5.9.2.2Bluetooth Low Energy (BLE)71
5.9.2.3Tissue sampling71
FIGURE 31LIVESTOCK IDENTIFICATION MARKET FOR TISSUE SAMPLING SOLUTIONS, 2021 VS. 203072
5.9.3TECHNOLOGY ADOPTION IN DAIRY FARMS72
TABLE 11MAJOR TECHNOLOGY TRENDS IN DAIRY FARMS72
TABLE 12MAJOR TECHNOLOGY TRENDS IN POULTRY FARMS72
5.10PRICING ANALYSIS73
TABLE 13AVERAGE SELLING PRICES OF LIVESTOCK IDENTIFICATION SOLUTIONS,
BY HARDWARE OFFERING73
TABLE 14AVERAGE SELLING PRICES OF HARDWARE OFFERINGS PROVIDED BY KEY PLAYERS IN LIVESTOCK IDENTIFICATION MARKET73
FIGURE 32AVERAGE SELLING PRICE TREND FOR RFID TAGS USED IN LIVESTOCK IDENTIFICATION, 2017–2030 (USD)74
5.11TRADE ANALYSIS74
5.11.1IMPORT SCENARIO74
TABLE 15IMPORT DATA, BY COUNTRY, 2016–2020 (USD MILLION)75
FIGURE 33ANIMAL IDENTIFICATION TAGS: IMPORT VALUES FOR MAJOR COUNTRIES, 2016–202075
5.11.2EXPORT SCENARIO75
TABLE 16EXPORT DATA, BY COUNTRY, 2016–2020 (USD MILLION)76
FIGURE 34ANIMAL IDENTIFICATION TAGS: EXPORT VALUES FOR MAJOR COUNTRIES, 2016–202076
5.12KEY CONFERENCES AND EVENTS DURING 2022–202377
TABLE 17LIVESTOCK IDENTIFICATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS77
5.13PATENT ANALYSIS78
TABLE 18LIVESTOCK IDENTIFICATION SYSTEMS BY ANIMAL BIOTECH LLC78
TABLE 19LIVESTOCK IDENTIFICATION DEVICES BY ALLFLEX INTERNATIONAL LIMITED78
TABLE 20PATENT ANALYSIS FOR LIVESTOCK EAR TAGS BY ALLFLEX INTERNATIONAL LIMITED79
FIGURE 35PATENTS GRANTED WORLDWIDE, 2011–202179
TABLE 21TOP 20 PATENT OWNERS IN US, 2011–202179
FIGURE 36TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2011–202180
5.14TARIFF AND REGULATORY LANDSCAPE81
5.14.1TARIFFS81
TABLE 22MFN TARIFF PERCENTAGE FOR LIVE ANIMALS EXPORTED BY FRANCE TO OTHER COUNTRIES, 202181
5.14.1.1Impact of tariffs on livestock identification market81
5.14.2REGULATORY COMPLIANCE81
5.14.2.1Australia82
5.14.2.2Europe82
5.14.3STANDARDS83
6TECHNOLOGIES UTILIZED IN LIVESTOCK IDENTIFICATION SOLUTIONS84
6.1INTRODUCTION84
FIGURE 37TECHNOLOGIES UTILIZED IN LIVESTOCK IDENTIFICATION SOLUTIONS84
6.2LOW-FREQUENCY RFID84
6.2.1LOW-FREQUENCY RFID TAGS ARE INCREASINGLY ADOPTED FOR ANIMAL TRACKING, TICKETING, AND ACCESS CONTROL APPLICATIONS84
6.3HIGH-FREQUENCY RFID84
6.3.1HIGH-FREQUENCY RFID TAGS, INCLUDING ANIMAL TAGS, ARE UTILIZED IN APPLICATIONS REQUIRING SMALL READ RANGE84
6.4ULTRA-HIGH-FREQUENCY (UHF) RFID85
6.4.1UHF PASSIVE TAGS ARE UTILIZED IN ANIMAL TRACKING, ANIMAL COUNTING, AND FARM MANAGEMENT APPLICATIONS THAT REQUIRE READ RANGE OF LONGER THAN ONE METER85
6.5ZIGBEE85
6.5.1ZIGBEE IS EXPECTED TO BE USED IN REAL-TIME TRACKING AND MONITORING OF LIVESTOCK IN NEAR FUTURE85
6.64G/5G86
6.6.15G WIRELESS TECHNOLOGY DELIVERS HIGHER MULTI GBPS PEAK DATA SPEEDS, ULTRA-LOW LATENCY, HIGHER RELIABILITY, MASSIVE NETWORK CAPACITY, INCREASED AVAILABILITY, AND UNIFORM USER EXPERIENCE86
6.7LORA86
6.7.1LORA IS LONG-RANGE LOW-POWER WIRELESS PLATFORM USED FOR BUILDING IOT NETWORKS GLOBALLY86
6.8OTHERS86
7LIVESTOCK IDENTIFICATION MARKET, BY OFFERING88
7.1INTRODUCTION89
FIGURE 38LIVESTOCK IDENTIFICATION MARKET, BY OFFERING89
FIGURE 39HARDWARE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, IN 202289
TABLE 23LIVESTOCK IDENTIFICATION MARKET, BY OFFERING,
2017–2021 (USD MILLION)89
TABLE 24LIVESTOCK IDENTIFICATION MARKET, BY OFFERING,
2022–2030 (USD MILLION)90
7.2HARDWARE90
TABLE 25LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY TYPE,
2017–2021 (USD MILLION)90
TABLE 26LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY TYPE,
2022–2030 (USD MILLION)91
TABLE 27LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY SPECIES,
2017–2021 (USD MILLION)91
TABLE 28LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY SPECIES,
2022–2030 (USD MILLION)92
7.2.1ELECTRONIC IDENTIFICATION TAGS92
FIGURE 40GPS TAGS TO RECORD HIGHER CAGR IN LIVESTOCK IDENTIFICATION MARKET, BY ELECTRONIC IDENTIFICATION TAG TYPE, FROM 2022 TO 203092
TABLE 29LIVESTOCK IDENTIFICATION MARKET FOR ELECTRONIC IDENTIFICATION TAGS, BY TYPE, 2017–2021 (USD MILLION)93
TABLE 30LIVESTOCK IDENTIFICATION MARKET FOR ELECTRONIC IDENTIFICATION TAGS, BY TYPE, 2022–2030 (USD MILLION)93
TABLE 31LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS,
2017–2021 (MILLION UNITS)93
TABLE 32LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS,
2022–2030 (MILLION UNITS)93
7.2.1.1RFID tags94
7.2.1.1.1RFID tags enable easy and quick identification and tracking of livestock94
TABLE 33LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS, BY TYPE,
2017–2021 (USD MILLION)94
TABLE 34LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS, BY TYPE,
2022–2030 (USD MILLION)94
7.2.1.1.2Ear tags94
7.2.1.1.2.1Ear tags are among widely used livestock identification devices94
7.2.1.1.3Leg tags95
7.2.1.1.3.1RFID leg tags provide accurate, real-time information to livestock farmers95
7.2.1.1.4Back tags95
7.2.1.1.4.1Back tags can be read from longer distance95
7.2.1.2GPS tags95
7.2.1.2.1GPS tags enable easy and quick tracking of animals95
7.2.2VISUAL IDENTIFICATION TAGS95
7.2.2.1Visual identification tags help farmers visually identify and track their herds95
TABLE 35LIVESTOCK IDENTIFICATION MARKET FOR VISUAL IDENTIFICATION TAGS,
BY TYPE, 2017–2021 (USD MILLION)96
TABLE 36LIVESTOCK IDENTIFICATION MARKET FOR VISUAL IDENTIFICATION TAGS,
BY TYPE, 2022–2030 (USD MILLION)96
7.2.2.2One-piece tags96
7.2.2.2.1One-piece tags have long-lasting durability and retention96
7.2.2.3Two-piece tags96
7.2.2.3.1Two-piece visual identification tags are better option for livestock identification and management96
7.2.2.4Brisket tags96
7.2.2.4.1Brisket tags are easily visible and do not snag96
7.2.3READERS AND APPLICATORS97
7.2.3.1Readers and applicators are essential tools in livestock identification market97
7.2.4OTHER HARDWARE OFFERINGS97
TABLE 37LIVESTOCK IDENTIFICATION MARKET FOR OTHER HARDWARE OFFERINGS,
BY TYPE, 2017–2021 (USD MILLION)97
TABLE 38LIVESTOCK IDENTIFICATION MARKET FOR OTHER HARDWARE OFFERINGS,
BY TYPE, 2022–2030 (USD MILLION)98
7.2.4.1Sensors98
7.2.4.1.1Sensors enable continuous identification and monitoring of animal health98
7.2.4.2Boluses98
7.2.4.2.1Bolus is secure alternative for electronic livestock identification98
7.3SOFTWARE99
TABLE 39LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY TYPE,
2017–2021 (USD MILLION)99
TABLE 40LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY TYPE,
2022–2030 (USD MILLION)99
FIGURE 41CATTLE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE IN 2022100
TABLE 41LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY SPECIES,
2017–2021 (USD MILLION)100
TABLE 42LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY SPECIES,
2022–2030 (USD MILLION)100
7.3.1ON-CLOUD SOFTWARE101
7.3.1.1On-cloud software solutions are flexible, scalable, and affordable101
7.3.2LIVESTOCK RECORD-KEEPING SOFTWARE/ON-PREMISES101
7.3.2.1Livestock record-keeping software is beneficial for organizations migrating from one system to another101
7.4SERVICES102
TABLE 43LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY TYPE,
2017–2021 (USD MILLION)102
TABLE 44LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY TYPE,
2022–2030 (USD MILLION)102
TABLE 45LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY SPECIES,
2017–2021 (USD MILLION)102
TABLE 46LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY SPECIES,
2022–2030 (USD MILLION)103
7.4.1DATA ANALYTICS103
7.4.1.1Data analytics plays crucial role in analyzing information gathered on animal health103
7.4.2MAINTENANCE AND SUPPORT SERVICES103
7.4.2.1Maintenance and support services are essential to maintain performance of livestock identification devices103
8LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE104
8.1INTRODUCTION105
FIGURE 42LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE105
FIGURE 43LIVESTOCK IDENTIFICATION DEVICES WITH LONG LIFECYCLE TO DOMINATE MARKET FROM 2022 TO 2030105
TABLE 47LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE,
2017–2021 (USD MILLION)105
TABLE 48LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE,
2022–2030 (USD MILLION)106
8.2SHORT106
8.2.1SHORT-LIFECYCLE DEVICES ARE PRIMARILY USED IN SWINE AND POULTRY FARMS106
8.3LONG106
8.3.1LONG-LIFECYCLE LIVESTOCK IDENTIFICATION DEVICES ARE IDEAL FOR ANIMALS WITH LONGER LIFESPAN106
9LIVESTOCK IDENTIFICATION MARKET, BY SPECIES107
9.1INTRODUCTION108
FIGURE 44LIVESTOCK IDENTIFICATION MARKET, BY SPECIES108
FIGURE 45CATTLE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2030108
TABLE 49LIVESTOCK IDENTIFICATION MARKET, BY SPECIES,
2017–2021 (USD MILLION)109
TABLE 50LIVESTOCK IDENTIFICATION MARKET, BY SPECIES,
2022–2030 (USD MILLION)109
9.2CATTLE110
9.2.1INCREASING USE OF IDENTIFICATION SOLUTIONS TO TRACK CATTLE PRODUCTION AND HEALTH RECORDS EXPECTED TO AUGMENT MARKET GROWTH110
TABLE 51LIVESTOCK IDENTIFICATION MARKET FOR CATTLE, BY OFFERING,
2017–2021 (USD MILLION)110
TABLE 52LIVESTOCK IDENTIFICATION MARKET FOR CATTLE, BY OFFERING,
2022–2030 (USD MILLION)111
9.3POULTRY111
9.3.1RISING POULTRY MEAT PRODUCTION WORLDWIDE TO SUPPORT MARKET GROWTH111
TABLE 53LIVESTOCK IDENTIFICATION MARKET FOR POULTRY, BY OFFERING,
2017–2021 (USD MILLION)111
TABLE 54LIVESTOCK IDENTIFICATION MARKET FOR POULTRY, BY OFFERING,
2022–2030 (USD MILLION)112
9.4SWINE/PIGS112
9.4.1GROWING NUMBER OF CONSUMERS OF PORK MEAT GLOBALLY LIKELY TO STIMULATE MARKET GROWTH112
TABLE 55LIVESTOCK IDENTIFICATION MARKET FOR SWINE, BY OFFERING,
2017–2021 (USD MILLION)113
TABLE 56LIVESTOCK IDENTIFICATION MARKET FOR SWINE, BY OFFERING,
2022–2030 (USD MILLION)113
9.5OTHERS113
TABLE 57LIVESTOCK IDENTIFICATION MARKET FOR OTHER SPECIES, BY OFFERING, 2017–2021 (USD MILLION)114
TABLE 58LIVESTOCK IDENTIFICATION MARKET FOR OTHER SPECIES, BY OFFERING, 2022–2030 (USD MILLION)114
10GEOGRAPHIC ANALYSIS115
10.1INTRODUCTION116
FIGURE 46REGIONAL-LEVEL CLASSIFICATION OF LIVESTOCK IDENTIFICATION MARKET116
FIGURE 47ASIA PACIFIC TO WITNESS HIGHEST CAGR IN LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD116
TABLE 59LIVESTOCK IDENTIFICATION MARKET, BY REGION,
2017–2021 (USD MILLION)117
TABLE 60LIVESTOCK IDENTIFICATION MARKET, BY REGION,
2022–2030 (USD MILLION)117
10.2AMERICAS118
FIGURE 48AMERICAS: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT118
TABLE 61LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY REGION,
2017–2021 (USD MILLION)118
TABLE 62LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY REGION,
2022–2030 (USD MILLION)119
TABLE 63LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY OFFERING,
2017–2021 (USD MILLION)119
TABLE 64LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY OFFERING,
2022–2030 (USD MILLION)119
10.2.1MNM VIEW ON COVID-19 IMPACT IN AMERICAS119
10.2.2NORTH AMERICA120
FIGURE 49US TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2022120
TABLE 65LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2021 (USD MILLION)121
TABLE 66LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY COUNTRY, 2022–2030 (USD MILLION)121
TABLE 67LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY OFFERING, 2017–2021 (USD MILLION)121
TABLE 68LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY OFFERING, 2022–2030 (USD MILLION)122
10.2.2.1US122
10.2.2.1.1US to dominate livestock identification market in North America in coming years122
TABLE 69LIVESTOCK IDENTIFICATION MARKET IN US, BY OFFERING,
2017–2021 (USD MILLION)123
TABLE 70LIVESTOCK IDENTIFICATION MARKET IN US, BY OFFERING,
2022–2030 (USD MILLION)123
10.2.2.2Canada123
10.2.2.2.1Beef industry to contribute to market growth in Canada123
TABLE 71LIVESTOCK IDENTIFICATION MARKET IN CANADA, BY OFFERING,
2017–2021 (USD MILLION)124
TABLE 72LIVESTOCK IDENTIFICATION MARKET IN CANADA, BY OFFERING,
2022–2030 (USD MILLION)124
10.2.2.3Mexico124
10.2.2.3.1Mexican market growth is driven by widespread network of distributors of livestock identification solutions124
TABLE 73LIVESTOCK IDENTIFICATION MARKET IN MEXICO, BY OFFERING,
2017–2021 (USD MILLION)125
TABLE 74LIVESTOCK IDENTIFICATION MARKET IN MEXICO, BY OFFERING,
2022–2030 (USD MILLION)125
10.2.3SOUTH AMERICA125
TABLE 75LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY COUNTRY, 2017–2021 (USD MILLION)126
TABLE 76LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY COUNTRY, 2022–2030 (USD MILLION)126
FIGURE 50HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF SOUTH AMERICAN LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, IN 2022127
TABLE 77LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY OFFERING, 2017–2021 (USD MILLION)127
TABLE 78LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY OFFERING, 2022–2030 (USD MILLION)127
10.2.3.1Brazil128
10.2.3.1.1Brazil to dominate South American market during forecast period128
TABLE 79LIVESTOCK IDENTIFICATION MARKET IN BRAZIL, BY OFFERING,
2017–2021 (USD MILLION)128
TABLE 80LIVESTOCK IDENTIFICATION MARKET IN BRAZIL, BY OFFERING,
2022–2030 (USD MILLION)128
10.2.3.2Argentina129
10.2.3.2.1Argentina likely to be fastest-growing market for livestock identification solutions129
TABLE 81LIVESTOCK IDENTIFICATION MARKET IN ARGENTINA, BY OFFERING,
2017–2021 (USD MILLION)129
TABLE 82LIVESTOCK IDENTIFICATION MARKET IN ARGENTINA, BY OFFERING,
2022–2030 (USD MILLION)129
10.2.3.3Uruguay130
10.2.3.3.1Livestock identification market expected to grow steadily in Uruguay with increasing livestock population130
TABLE 83LIVESTOCK IDENTIFICATION MARKET IN URUGUAY, BY OFFERING,
2017–2021 (USD MILLION)130
TABLE 84LIVESTOCK IDENTIFICATION MARKET IN URUGUAY, BY OFFERING,
2022–2030 (USD MILLION)130
10.2.3.4Chile130
10.2.3.4.1Chilean market growth is driven by prominent presence of pig and poultry farms130
TABLE 85LIVESTOCK IDENTIFICATION MARKET IN CHILE, BY OFFERING,
2017–2021 (USD MILLION)131
TABLE 86LIVESTOCK IDENTIFICATION MARKET IN CHILE, BY OFFERING,
2022–2030 (USD MILLION)131
10.2.3.5Rest of South America131
TABLE 87LIVESTOCK IDENTIFICATION MARKET IN REST OF SOUTH AMERICA,
BY OFFERING, 2017–2021 (USD THOUSAND)131
TABLE 88LIVESTOCK IDENTIFICATION MARKET IN REST OF SOUTH AMERICA,
BY OFFERING, 2022–2030 (USD THOUSAND)132
10.3EUROPE132
FIGURE 51EUROPE: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT133
FIGURE 52GERMANY TO ACCOUNT LARGEST SHARE OF EUROPEAN LIVESTOCK IDENTIFICATION MARKET THROUGHOUT FORECAST PERIOD134
TABLE 89LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY COUNTRY,
2017–2021 (USD MILLION)134
TABLE 90LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY COUNTRY,
2022–2030 (USD MILLION)135
TABLE 91LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY OFFERING,
2017–2021 (USD MILLION)135
TABLE 92LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY OFFERING,
2022–2030 (USD MILLION)136
10.3.1GERMANY136
10.3.1.1Germany to dominate European livestock identification market in coming years136
TABLE 93LIVESTOCK IDENTIFICATION MARKET IN GERMANY, BY OFFERING,
2017–2021 (USD MILLION)136
TABLE 94LIVESTOCK IDENTIFICATION MARKET IN GERMANY, BY OFFERING,
2022–2030 (USD MILLION)137
10.3.2NETHERLANDS137
10.3.2.1Increasing livestock population to drive market growth in Netherlands137
TABLE 95LIVESTOCK IDENTIFICATION MARKET IN NETHERLANDS, BY OFFERING, 2017–2021 (USD MILLION)137
TABLE 96LIVESTOCK IDENTIFICATION MARKET IN NETHERLANDS, BY OFFERING, 2022–2030 (USD MILLION)138
10.3.3UK138
10.3.3.1Robust economy and significant funding from public and private authorities for R&D in livestock farming technologies fuel market growth138
TABLE 97LIVESTOCK IDENTIFICATION MARKET IN UK, BY OFFERING,
2017–2021 (USD MILLION)138
TABLE 98LIVESTOCK IDENTIFICATION MARKET IN UK, BY OFFERING,
2022–2030 (USD MILLION)139
10.3.4FRANCE139
10.3.4.1Active involvement of France in strengthening agriculture and livestock sectors to propel market growth139
TABLE 99LIVESTOCK IDENTIFICATION MARKET IN FRANCE, BY OFFERING,
2017–2021 (USD MILLION)139
TABLE 100LIVESTOCK IDENTIFICATION MARKET IN FRANCE, BY OFFERING,
2022–2030 (USD MILLION)140
10.3.5DENMARK140
10.3.5.1Stringent government norms related to livestock tagging and regular inspection by authorities support market growth140
TABLE 101LIVESTOCK IDENTIFICATION MARKET IN DENMARK, BY OFFERING,
2017–2021 (USD MILLION)140
TABLE 102LIVESTOCK IDENTIFICATION MARKET IN DENMARK, BY OFFERING,
2022–2030 (USD MILLION)141
10.3.6SPAIN141
10.3.6.1Increased livestock production and meat consumption spur market growth141
TABLE 103LIVESTOCK IDENTIFICATION MARKET IN SPAIN, BY OFFERING,
2017–2021 (USD MILLION)141
TABLE 104LIVESTOCK IDENTIFICATION MARKET IN SPAIN, BY OFFERING,
2022–2030 (USD MILLION)142
10.3.7NORWAY142
10.3.7.1Norway is projected to record second-highest CAGR in European market during forecast period142
TABLE 105LIVESTOCK IDENTIFICATION MARKET IN NORWAY, BY OFFERING,
2017–2021 (USD MILLION)142
TABLE 106LIVESTOCK IDENTIFICATION MARKET IN NORWAY, BY OFFERING,
2022–2030 (USD MILLION)143
10.3.8POLAND143
10.3.8.1High bovine population fuels market growth143
TABLE 107LIVESTOCK IDENTIFICATION MARKET IN POLAND, BY OFFERING,
2017–2021 (USD MILLION)143
TABLE 108LIVESTOCK IDENTIFICATION MARKET IN POLAND, BY OFFERING,
2022–2030 (USD MILLION)144
10.3.9REST OF EUROPE144
TABLE 109LIVESTOCK IDENTIFICATION MARKET IN REST OF EUROPE, BY OFFERING, 2017–2021 (USD MILLION)144
TABLE 110LIVESTOCK IDENTIFICATION MARKET IN REST OF EUROPE, BY OFFERING, 2022–2030 (USD MILLION)145
10.3.10MNM VIEW ON COVID-19 IMPACT IN EUROPE145
10.4ASIA PACIFIC146
FIGURE 53ASIA PACIFIC: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT146
FIGURE 54CHINA TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC FROM 2022 TO 2030147
TABLE 111LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY COUNTRY,
2017–2021 (USD MILLION)147
TABLE 112LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY COUNTRY,
2022–2030 (USD MILLION)147
TABLE 113LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY OFFERING,
2017–2021 (USD MILLION)148
TABLE 114LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY OFFERING,
2022–2030 (USD MILLION)148
10.4.1CHINA148
10.4.1.1Huge cattle and pig population and high demand for meat products to boost market growth148
TABLE 115LIVESTOCK IDENTIFICATION MARKET IN CHINA, BY OFFERING,
2017–2021 (USD MILLION)149
TABLE 116LIVESTOCK IDENTIFICATION MARKET IN CHINA, BY OFFERING,
2022–2030 (USD MILLION)149
10.4.2AUSTRALIA149
10.4.2.1Strict regulatory policies related to livestock tagging imposed by Australian state and territory legislator authorities to spur market growth149
TABLE 117LIVESTOCK IDENTIFICATION MARKET IN AUSTRALIA, BY OFFERING,
2017–2021 (USD MILLION)150
TABLE 118LIVESTOCK IDENTIFICATION MARKET IN AUSTRALIA, BY OFFERING,
2022–2030 (USD MILLION)150
10.4.3NEW ZEALAND150
10.4.3.1High labor costs to drive demand for livestock identification solutions in New Zealand150
TABLE 119LIVESTOCK IDENTIFICATION MARKET IN NEW ZEALAND, BY OFFERING,
2017–2021 (USD MILLION)151
TABLE 120LIVESTOCK IDENTIFICATION MARKET IN NEW ZEALAND, BY OFFERING,
2022–2030 (USD MILLION)151
10.4.4INDIA151
10.4.4.1Robust presence of market players and huge cattle population to boost demand for livestock identification solutions in India151
TABLE 121LIVESTOCK IDENTIFICATION MARKET IN INDIA, BY OFFERING,
2017–2021 (USD MILLION)152
TABLE 122LIVESTOCK IDENTIFICATION MARKET IN INDIA, BY OFFERING,
2022–2030 (USD MILLION)152
10.4.5REST OF ASIA PACIFIC152
TABLE 123LIVESTOCK IDENTIFICATION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2017–2021 (USD MILLION)152
TABLE 124LIVESTOCK IDENTIFICATION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2022–2030 (USD MILLION)153
10.4.6MNM VIEW ON COVID-19 IMPACT IN ASIA PACIFIC153
10.5ROW153
TABLE 125LIVESTOCK IDENTIFICATION MARKET IN ROW, BY GEOGRAPHY,
2017–2021 (USD MILLION)153
TABLE 126LIVESTOCK IDENTIFICATION MARKET IN ROW, BY GEOGRAPHY,
2022–2030 (USD MILLION)154
TABLE 127LIVESTOCK IDENTIFICATION MARKET IN ROW, BY OFFERING,
2017–2021 (USD MILLION)154
TABLE 128LIVESTOCK IDENTIFICATION MARKET IN ROW, BY OFFERING,
2022–2030 (USD MILLION)154
10.5.1MIDDLE EAST154
10.5.1.1Middle Eastern livestock identification market is still in growth phase and presents growth opportunities154
TABLE 129LIVESTOCK IDENTIFICATION MARKET IN MIDDLE EAST, BY OFFERING,
2017–2021 (USD MILLION)155
TABLE 130LIVESTOCK IDENTIFICATION MARKET IN MIDDLE EAST, BY OFFERING,
2022–2030 (USD MILLION)155
10.5.2AFRICA155
10.5.2.1Investment in commercial farming projects expected to support livestock identification market growth in Africa155
TABLE 131LIVESTOCK IDENTIFICATION MARKET IN AFRICA, BY OFFERING,
2017–2021 (USD MILLION)156
TABLE 132LIVESTOCK IDENTIFICATION MARKET IN AFRICA, BY OFFERING,
2022–2030 (USD MILLION)156
10.5.3TURKEY156
10.5.3.1Livestock identification solutions help farmers to increase profitability of livestock farming businesses156
TABLE 133LIVESTOCK IDENTIFICATION MARKET IN TURKEY, BY OFFERING,
2017–2021 (USD MILLION)156
TABLE 134LIVESTOCK IDENTIFICATION MARKET IN TURKEY, BY OFFERING,
2022–2030 (USD MILLION)157
10.5.4MNM VIEW ON COVID-19 IMPACT IN ROW157
11COMPETITIVE LANDSCAPE158
11.1OVERVIEW158
11.2MARKET EVALUATION FRAMEWORK159
TABLE 135REVIEW OF STRATEGIES DEPLOYED BY KEY LIVESTOCK IDENTIFICATION SOLUTION MANUFACTURERS159
11.2.1PRODUCT PORTFOLIO159
11.2.2REGIONAL FOCUS160
11.2.3MANUFACTURING FOOTPRINT160
11.2.4ORGANIC/INORGANIC STRATEGIES160
11.3MARKET SHARE ANALYSIS, 2021160
TABLE 136MARKET SHARE ANALYSIS OF TOP 5 COMPANIES (2021)160
11.4FIVE-YEAR COMPANY REVENUE ANALYSIS161
FIGURE 55FIVE-YEAR REVENUE ANALYSIS OF TOP 5 PLAYERS IN LIVESTOCK IDENTIFICATION MARKET, 2017–2021161
11.5COMPANY EVALUATION QUADRANT162
11.5.1STAR162
11.5.2EMERGING LEADER162
11.5.3PERVASIVE162
11.5.4PARTICIPANT162
FIGURE 56LIVESTOCK IDENTIFICATION MARKET: COMPANY EVALUATION QUADRANT, 2021163
11.6START-UP/SME EVALUATION MATRIX164
11.6.1COMPETITIVE BENCHMARKING164
TABLE 137LIVESTOCK IDENTIFICATION MARKET: DETAILED LIST OF KEY
START-UP/SME PLAYERS164
TABLE 138LIVESTOCK IDENTIFICATION MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS (START-UP/SME COMPANIES)165
11.6.2PROGRESSIVE COMPANY165
11.6.3RESPONSIVE COMPANY165
11.6.4DYNAMIC COMPANY166
11.6.5STARTING BLOCKS166
FIGURE 57LIVESTOCK IDENTIFICATION MARKET: START-UP/SME EVALUATION MATRIX, 2021166
TABLE 139COMPANY OFFERING FOOTPRINT167
TABLE 140COMPANY SPECIES FOOTPRINT168
TABLE 141COMPANY REGION FOOTPRINT169
TABLE 142COMPANY FOOTPRINT170
11.7COMPETITIVE SCENARIO171
11.7.1PRODUCT LAUNCHES171
TABLE 143PRODUCT LAUNCHES, JANUARY 2019–DECEMBER 2022171
11.7.2DEALS172
TABLE 144DEALS, JANUARY 2019–DECEMBER 2022172
11.7.3OTHERS173
TABLE 145EXPANSION, JANUARY 2019–DECEMBER 2022173
12COMPANY PROFILES174
(Business overview, Products/solutions/services offered, Recent developments & MnM View)*
12.1KEY PLAYERS174
12.1.1ALLFLEX LIVESTOCK INTELLIGENCE (MSD ANIMAL HEALTH)174
TABLE 146ALLFLEX LIVESTOCK INTELLIGENCE: BUSINESS OVERVIEW174
12.1.2DATAMARS179
TABLE 147DATAMARS: BUSINESS OVERVIEW179
12.1.3NEDAP N.V.183
TABLE 148NEDAP N.V.: BUSINESS OVERVIEW183
FIGURE 58NEDAP N.V.: COMPANY SNAPSHOT184
12.1.4MS SCHIPPERS187
TABLE 149MS SCHIPPERS: BUSINESS OVERVIEW187
12.1.5LIVESTOCK IMPROVEMENT CORPORATION189
TABLE 150LIVESTOCK IMPROVEMENT CORPORATION: BUSINESS OVERVIEW189
FIGURE 59LIVESTOCK IMPROVEMENT CORPORATION: COMPANY SNAPSHOT190
12.1.6SHEARWELL DATA LTD.193
TABLE 151SHEARWELL DATA LTD.: BUSINESS OVERVIEW193
12.1.7LEADER PRODUCTS195
TABLE 152LEADER PRODUCTS: BUSINESS OVERVIEW195
12.1.8CAISLEY INTERNATIONAL GMBH199
TABLE 153CAISLEY INTERNATIONAL GMBH: BUSINESS OVERVIEW199
12.1.9KUPSAN TAG COMPANY LTD.201
TABLE 154KUPSAN TAG COMPANY LTD.: BUSINESS OVERVIEW201
12.1.10LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD202
TABLE 155LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD: BUSINESS OVERVIEW202
*Details on Business overview, Products/solutions/services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
12.2OTHER PLAYERS205
12.2
“Hardware segment accounted for the largest share of the livestock identification market in 2021”
Livestock hardware offerings, including tags, sensors, readers and applicators, and boluses, are crucial in the livestock identification market. These devices enable livestock farmers to trace and identify livestock species from their farms accurately; farm owners can easily track and improve the performance of animals by maintaining their body conditions, recognizing illness/sickness, etc. The crucial data collected through these devices helps farmers augment milk production and improve animal health and welfare through the balanced feed. Also, the data is essential during the livestock exports. Owing to this, the hardware segment accounted for the largest share of the livestock identification market in 2021, and a similar trend is likely to be observed in the coming years.
“In 2030, the cattle segment of species is expected to account for the largest share of the livestock identification market”
In 2030, the cattle segment of species is expected to account for the largest share of the livestock identification market. The dominance can be attributed to the increased demand for visual identification and electronic identification tags to distinguish cattle in medium- and large-sized livestock farms. Electronic tags are read with the help of RFID readers, and the associated software maintains accurate records of individual cattle on the farm. Manual identification and management of such farms is costly, time-consuming, and requires a huge number of resources to maintain the record of individual cattle. Thus, adopting livestock identification solutions is beneficial to farm owners compared to manual identification and management approach.
“Based on region, Asia Pacific is projected to witness the highest CAGR during the forecast period”
The market in Asia Pacific is primarily studied for China, Australia, New Zealand, India, and Rest of Asia Pacific. The livestock identification market in the region is mainly dominated by China and Australia. The countries have multiple large farms, generating huge demand for livestock identification solutions in the region. Moreover, the rising awareness among farm owners regarding the benefits of livestock identification solutions, including hardware, software, and services, is expected to drive the growth of the market in the region during the forecast period. In addition, the growing population in different countries in Asia Pacific, such as China and India, is likely to augment the demand for meat and dairy products, which, in turn, will surge the requirement for livestock identification solutions. Therefore, the region is projected to witness the highest CAGR during the forecast period.
In-depth interviews have been conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the livestock identification marketplace.
•By Company Type: Tier 1 – 50%, Tier 2 – 30%, and Tier 3 – 20%
•By Designation: C-level Executives – 45%, Directors– 35%, and Others – 20%
•By Region: North America – 40%, Europe – 30%, APAC – 20%, and RoW – 10%
Allflex Livestock Intelligence (US), Datamars (Switzerland), Nedap N.V. (Netherlands), MS Schippers (Netherlands), Livestock Improvement Corporation (New Zealand), Shearwell Data Ltd. (UK), Leader Products (Australia), CAISLEY International GmbH (Germany), Kupsan Tag Company Ltd. (Turkey), and Luoyang Laipson Information Technology Co., Ltd. (China) are some of the key players in the livestock identification market.
The study includes an in-depth competitive analysis of these key players in the livestock identification market, with their company profiles, recent developments, and key market strategies.
Research Coverage
The report defines, describes, and forecasts the livestock identification market based on offering, device lifecycle, species, and geography. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the livestock identification market. It also analyzes product launches, collaborations, partnerships, contracts, agreements, expansions, and acquisitions, carried out by the key players to grow in the market.
Key Benefits of Buying the Report
This report will help market leaders/new entrants in this industry with information on the closest approximations of the revenue numbers for the overall livestock identification market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report will also help stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
1INTRODUCTION22
1.1STUDY OBJECTIVES22
1.2DEFINITION AND SCOPE22
1.2.1INCLUSIONS AND EXCLUSIONS23
1.3STUDY SCOPE24
1.3.1MARKETS COVERED24
FIGURE 1LIVESTOCK IDENTIFICATION MARKET SEGMENTATION24
1.3.2GEOGRAPHIC SCOPE25
1.3.3YEARS CONSIDERED25
1.4CURRENCY26
1.5UNITS CONSIDERED26
1.6MARKET STAKEHOLDERS26
1.7SUMMARY OF CHANGES27
2RESEARCH METHODOLOGY28
2.1RESEARCH DATA28
FIGURE 2LIVESTOCK IDENTIFICATION MARKET: RESEARCH DESIGN29
2.1.1SECONDARY AND PRIMARY RESEARCH30
2.1.2SECONDARY DATA30
2.1.2.1List of key secondary sources31
2.1.2.2Secondary sources31
2.1.3PRIMARY DATA32
2.1.3.1Primary interviews with experts32
2.1.3.2Breakdown of primaries32
2.1.3.3Key data from primary sources33
2.1.3.4Key industry insights33
2.2FACTOR ANALYSIS34
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 – TOP-DOWN (SUPPLY SIDE): REVENUES GENERATED BY COMPANIES FROM SALES OF LIVESTOCK IDENTIFICATION PRODUCTS AND SERVICES34
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 – TOP-DOWN (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATIONS FOR ONE COMPANY IN LIVESTOCK IDENTIFICATION MARKET35
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 – BOTTOM-UP (DEMAND SIDE): DEMAND FOR LIVESTOCK IDENTIFICATION SOLUTIONS,
BY SPECIES36
2.3MARKET SIZE ESTIMATION36
2.3.1BOTTOM-UP APPROACH36
2.3.1.1Approach for obtaining market size using bottom-up analysis (demand side)36
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH37
2.3.2TOP-DOWN APPROACH37
2.3.2.1Approach for obtaining market size using top-down analysis
(supply side)37
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH38
2.4MARKET BREAKDOWN AND DATA TRIANGULATION38
FIGURE 8DATA TRIANGULATION39
2.5RESEARCH ASSUMPTIONS40
2.5.1ASSUMPTIONS40
2.5.2LIMITATIONS41
2.6RISK ASSESSMENT41
3EXECUTIVE SUMMARY42
3.1IMPACT OF COVID-19 PANDEMIC ON LIVESTOCK IDENTIFICATION MARKET43
FIGURE 9GLOBAL PROPAGATION OF COVID-1943
TABLE 1RECOVERY SCENARIOS FOR GLOBAL ECONOMY44
3.1.1REALISTIC SCENARIO45
3.1.2OPTIMISTIC SCENARIO45
3.1.3PESSIMISTIC SCENARIO45
FIGURE 10GROWTH PROJECTIONS OF LIVESTOCK IDENTIFICATION MARKET IN REALISTIC, OPTIMISTIC, AND PESSIMISTIC SCENARIOS45
FIGURE 11HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, FROM 2022 TO 203046
FIGURE 12CATTLE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY SPECIES, IN 203047
FIGURE 13ASIA PACIFIC TO REGISTER HIGHEST CAGR IN GLOBAL LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD47
4PREMIUM INSIGHTS49
4.1LIVESTOCK IDENTIFICATION MARKET OPPORTUNITIES49
FIGURE 14INCREASED GLOBAL POPULATION OF LIVESTOCK TO FUEL MARKET GROWTH FROM 2022 TO 203049
4.2LIVESTOCK IDENTIFICATION MARKET, BY OFFERING49
FIGURE 15HARDWARE OFFERINGS TO ACCOUNT FOR LARGEST SHARE OF GLOBAL LIVESTOCK IDENTIFICATION MARKET IN 203049
4.3LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE50
FIGURE 16LIVESTOCK IDENTIFICATION SOLUTIONS WITH LONG LIFECYCLE TO ACCOUNT FOR LARGER MARKET SHARE IN 203050
4.4LIVESTOCK IDENTIFICATION MARKET, BY SPECIES50
FIGURE 17CATTLE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2022 AND 203050
4.5LIVESTOCK IDENTIFICATION MARKET, BY REGION51
FIGURE 18ASIA PACIFIC TO WITNESS HIGHEST CAGR IN GLOBAL LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD51
5MARKET OVERVIEW52
5.1INTRODUCTION52
5.2MARKET DYNAMICS53
FIGURE 19LIVESTOCK IDENTIFICATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES53
5.2.1DRIVERS53
5.2.1.1Large potential to reduce economic losses and livestock mortality rates due to accurate and efficient animal disease traceability53
5.2.1.2Rapid adoption of automation technology and IoT-enabled devices for efficient management of livestock farms54
5.2.1.3Increased focus of livestock farmers on real-time identification and tracking of animals54
FIGURE 20LIVESTOCK IDENTIFICATION MARKET DRIVERS AND THEIR IMPACT55
5.2.2RESTRAINTS55
5.2.2.1Gradual transition to vegan diet affecting market growth in European countries55
FIGURE 21TOTAL NUMBER OF PARTICIPANTS IN VEGANUARY PROGRAM, 2014–202256
5.2.2.2High cost of electronic identification devices56
FIGURE 22LIVESTOCK IDENTIFICATION MARKET RESTRAINTS AND THEIR IMPACT57
5.2.3OPPORTUNITIES57
5.2.3.1Rising number of government initiatives encouraging livestock identification technology use57
5.2.3.2Growing adoption of livestock identification solutions in developing countries58
TABLE 2TECHNOLOGY-WISE GLOBAL ADOPTION RATE58
FIGURE 23LIVESTOCK IDENTIFICATION MARKET OPPORTUNITIES AND THEIR IMPACT59
5.2.4CHALLENGES59
5.2.4.1Significant contribution of livestock in production of greenhouse gases59
5.2.4.2Limited awareness about benefits of livestock identification solutions among ranchers and farm owners60
FIGURE 24LIVESTOCK IDENTIFICATION MARKET CHALLENGES AND THEIR IMPACT60
5.3SUPPLY CHAIN ANALYSIS60
FIGURE 25SUPPLY CHAIN ANALYSIS OF LIVESTOCK IDENTIFICATION MARKET61
5.4TRENDS/DISRUPTIONS IMPACTING BUSINESS OF MARKET PLAYERS AND RAW MATERIAL SUPPLIERS62
5.4.1REVENUE SHIFT AND NEW REVENUE POCKETS FOR LIVESTOCK IDENTIFICATION MARKET PLAYERS62
FIGURE 26REVENUE SHIFT IN LIVESTOCK IDENTIFICATION MARKET63
5.5ECOSYSTEM63
FIGURE 27LIVESTOCK IDENTIFICATION ECOSYSTEM63
TABLE 3LIST OF LIVESTOCK IDENTIFICATION DEVICE MANUFACTURERS, SOFTWARE, AND SERVICE PROVIDERS64
5.6PORTER’S FIVE FORCE ANALYSIS65
TABLE 4LIVESTOCK IDENTIFICATION MARKET: PORTER’S FIVE FORCES ANALYSIS65
FIGURE 28PORTER’S FIVE FORCES ANALYSIS66
5.6.1INTENSITY OF COMPETITIVE RIVALRY66
5.6.2THREAT OF SUBSTITUTES67
5.6.3BARGAINING POWER OF BUYERS67
5.6.4BARGAINING POWER OF SUPPLIERS67
5.6.5THREAT OF NEW ENTRANTS67
5.7KEY STAKEHOLDERS & BUYING CRITERIA68
5.7.1KEY STAKEHOLDERS IN BUYING PROCESS68
FIGURE 29INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MAJOR APPLICATIONS68
TABLE 5INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MAJOR APPLICATIONS (%)68
5.7.2BUYING CRITERIA68
FIGURE 30KEY BUYING CRITERIA FOR MAJOR APPLICATION68
TABLE 6KEY BUYING CRITERIA FOR MAJOR APPLICATIONS69
5.8CASE STUDIES69
TABLE 7DEVELOPING RFID SYSTEMS COMPLIANT WITH NATIONAL LIVESTOCK IDENTIFICATION SYSTEM69
TABLE 8DEVELOPING RFID TAGS FOR ACCURATE IDENTIFICATION69
TABLE 9SMART TAGS FOR SEAMLESS TRANSMISSION OF RELATIONSHIP DATA FOR ACCURATE IDENTIFICATION OF LIVESTOCK70
TABLE 10AI-BASED PLATFORM FOR IDENTIFICATION OF COWS70
5.9TECHNOLOGY ANALYSIS70
5.9.1KEY TECHNOLOGIES70
5.9.1.1Radio frequency identification70
5.9.2COMPLEMENTARY TECHNOLOGIES71
5.9.2.1AI and blockchain71
5.9.2.2Bluetooth Low Energy (BLE)71
5.9.2.3Tissue sampling71
FIGURE 31LIVESTOCK IDENTIFICATION MARKET FOR TISSUE SAMPLING SOLUTIONS, 2021 VS. 203072
5.9.3TECHNOLOGY ADOPTION IN DAIRY FARMS72
TABLE 11MAJOR TECHNOLOGY TRENDS IN DAIRY FARMS72
TABLE 12MAJOR TECHNOLOGY TRENDS IN POULTRY FARMS72
5.10PRICING ANALYSIS73
TABLE 13AVERAGE SELLING PRICES OF LIVESTOCK IDENTIFICATION SOLUTIONS,
BY HARDWARE OFFERING73
TABLE 14AVERAGE SELLING PRICES OF HARDWARE OFFERINGS PROVIDED BY KEY PLAYERS IN LIVESTOCK IDENTIFICATION MARKET73
FIGURE 32AVERAGE SELLING PRICE TREND FOR RFID TAGS USED IN LIVESTOCK IDENTIFICATION, 2017–2030 (USD)74
5.11TRADE ANALYSIS74
5.11.1IMPORT SCENARIO74
TABLE 15IMPORT DATA, BY COUNTRY, 2016–2020 (USD MILLION)75
FIGURE 33ANIMAL IDENTIFICATION TAGS: IMPORT VALUES FOR MAJOR COUNTRIES, 2016–202075
5.11.2EXPORT SCENARIO75
TABLE 16EXPORT DATA, BY COUNTRY, 2016–2020 (USD MILLION)76
FIGURE 34ANIMAL IDENTIFICATION TAGS: EXPORT VALUES FOR MAJOR COUNTRIES, 2016–202076
5.12KEY CONFERENCES AND EVENTS DURING 2022–202377
TABLE 17LIVESTOCK IDENTIFICATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS77
5.13PATENT ANALYSIS78
TABLE 18LIVESTOCK IDENTIFICATION SYSTEMS BY ANIMAL BIOTECH LLC78
TABLE 19LIVESTOCK IDENTIFICATION DEVICES BY ALLFLEX INTERNATIONAL LIMITED78
TABLE 20PATENT ANALYSIS FOR LIVESTOCK EAR TAGS BY ALLFLEX INTERNATIONAL LIMITED79
FIGURE 35PATENTS GRANTED WORLDWIDE, 2011–202179
TABLE 21TOP 20 PATENT OWNERS IN US, 2011–202179
FIGURE 36TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2011–202180
5.14TARIFF AND REGULATORY LANDSCAPE81
5.14.1TARIFFS81
TABLE 22MFN TARIFF PERCENTAGE FOR LIVE ANIMALS EXPORTED BY FRANCE TO OTHER COUNTRIES, 202181
5.14.1.1Impact of tariffs on livestock identification market81
5.14.2REGULATORY COMPLIANCE81
5.14.2.1Australia82
5.14.2.2Europe82
5.14.3STANDARDS83
6TECHNOLOGIES UTILIZED IN LIVESTOCK IDENTIFICATION SOLUTIONS84
6.1INTRODUCTION84
FIGURE 37TECHNOLOGIES UTILIZED IN LIVESTOCK IDENTIFICATION SOLUTIONS84
6.2LOW-FREQUENCY RFID84
6.2.1LOW-FREQUENCY RFID TAGS ARE INCREASINGLY ADOPTED FOR ANIMAL TRACKING, TICKETING, AND ACCESS CONTROL APPLICATIONS84
6.3HIGH-FREQUENCY RFID84
6.3.1HIGH-FREQUENCY RFID TAGS, INCLUDING ANIMAL TAGS, ARE UTILIZED IN APPLICATIONS REQUIRING SMALL READ RANGE84
6.4ULTRA-HIGH-FREQUENCY (UHF) RFID85
6.4.1UHF PASSIVE TAGS ARE UTILIZED IN ANIMAL TRACKING, ANIMAL COUNTING, AND FARM MANAGEMENT APPLICATIONS THAT REQUIRE READ RANGE OF LONGER THAN ONE METER85
6.5ZIGBEE85
6.5.1ZIGBEE IS EXPECTED TO BE USED IN REAL-TIME TRACKING AND MONITORING OF LIVESTOCK IN NEAR FUTURE85
6.64G/5G86
6.6.15G WIRELESS TECHNOLOGY DELIVERS HIGHER MULTI GBPS PEAK DATA SPEEDS, ULTRA-LOW LATENCY, HIGHER RELIABILITY, MASSIVE NETWORK CAPACITY, INCREASED AVAILABILITY, AND UNIFORM USER EXPERIENCE86
6.7LORA86
6.7.1LORA IS LONG-RANGE LOW-POWER WIRELESS PLATFORM USED FOR BUILDING IOT NETWORKS GLOBALLY86
6.8OTHERS86
7LIVESTOCK IDENTIFICATION MARKET, BY OFFERING88
7.1INTRODUCTION89
FIGURE 38LIVESTOCK IDENTIFICATION MARKET, BY OFFERING89
FIGURE 39HARDWARE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, IN 202289
TABLE 23LIVESTOCK IDENTIFICATION MARKET, BY OFFERING,
2017–2021 (USD MILLION)89
TABLE 24LIVESTOCK IDENTIFICATION MARKET, BY OFFERING,
2022–2030 (USD MILLION)90
7.2HARDWARE90
TABLE 25LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY TYPE,
2017–2021 (USD MILLION)90
TABLE 26LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY TYPE,
2022–2030 (USD MILLION)91
TABLE 27LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY SPECIES,
2017–2021 (USD MILLION)91
TABLE 28LIVESTOCK IDENTIFICATION MARKET FOR HARDWARE, BY SPECIES,
2022–2030 (USD MILLION)92
7.2.1ELECTRONIC IDENTIFICATION TAGS92
FIGURE 40GPS TAGS TO RECORD HIGHER CAGR IN LIVESTOCK IDENTIFICATION MARKET, BY ELECTRONIC IDENTIFICATION TAG TYPE, FROM 2022 TO 203092
TABLE 29LIVESTOCK IDENTIFICATION MARKET FOR ELECTRONIC IDENTIFICATION TAGS, BY TYPE, 2017–2021 (USD MILLION)93
TABLE 30LIVESTOCK IDENTIFICATION MARKET FOR ELECTRONIC IDENTIFICATION TAGS, BY TYPE, 2022–2030 (USD MILLION)93
TABLE 31LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS,
2017–2021 (MILLION UNITS)93
TABLE 32LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS,
2022–2030 (MILLION UNITS)93
7.2.1.1RFID tags94
7.2.1.1.1RFID tags enable easy and quick identification and tracking of livestock94
TABLE 33LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS, BY TYPE,
2017–2021 (USD MILLION)94
TABLE 34LIVESTOCK IDENTIFICATION MARKET FOR RFID TAGS, BY TYPE,
2022–2030 (USD MILLION)94
7.2.1.1.2Ear tags94
7.2.1.1.2.1Ear tags are among widely used livestock identification devices94
7.2.1.1.3Leg tags95
7.2.1.1.3.1RFID leg tags provide accurate, real-time information to livestock farmers95
7.2.1.1.4Back tags95
7.2.1.1.4.1Back tags can be read from longer distance95
7.2.1.2GPS tags95
7.2.1.2.1GPS tags enable easy and quick tracking of animals95
7.2.2VISUAL IDENTIFICATION TAGS95
7.2.2.1Visual identification tags help farmers visually identify and track their herds95
TABLE 35LIVESTOCK IDENTIFICATION MARKET FOR VISUAL IDENTIFICATION TAGS,
BY TYPE, 2017–2021 (USD MILLION)96
TABLE 36LIVESTOCK IDENTIFICATION MARKET FOR VISUAL IDENTIFICATION TAGS,
BY TYPE, 2022–2030 (USD MILLION)96
7.2.2.2One-piece tags96
7.2.2.2.1One-piece tags have long-lasting durability and retention96
7.2.2.3Two-piece tags96
7.2.2.3.1Two-piece visual identification tags are better option for livestock identification and management96
7.2.2.4Brisket tags96
7.2.2.4.1Brisket tags are easily visible and do not snag96
7.2.3READERS AND APPLICATORS97
7.2.3.1Readers and applicators are essential tools in livestock identification market97
7.2.4OTHER HARDWARE OFFERINGS97
TABLE 37LIVESTOCK IDENTIFICATION MARKET FOR OTHER HARDWARE OFFERINGS,
BY TYPE, 2017–2021 (USD MILLION)97
TABLE 38LIVESTOCK IDENTIFICATION MARKET FOR OTHER HARDWARE OFFERINGS,
BY TYPE, 2022–2030 (USD MILLION)98
7.2.4.1Sensors98
7.2.4.1.1Sensors enable continuous identification and monitoring of animal health98
7.2.4.2Boluses98
7.2.4.2.1Bolus is secure alternative for electronic livestock identification98
7.3SOFTWARE99
TABLE 39LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY TYPE,
2017–2021 (USD MILLION)99
TABLE 40LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY TYPE,
2022–2030 (USD MILLION)99
FIGURE 41CATTLE SEGMENT TO CAPTURE LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE IN 2022100
TABLE 41LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY SPECIES,
2017–2021 (USD MILLION)100
TABLE 42LIVESTOCK IDENTIFICATION MARKET FOR SOFTWARE, BY SPECIES,
2022–2030 (USD MILLION)100
7.3.1ON-CLOUD SOFTWARE101
7.3.1.1On-cloud software solutions are flexible, scalable, and affordable101
7.3.2LIVESTOCK RECORD-KEEPING SOFTWARE/ON-PREMISES101
7.3.2.1Livestock record-keeping software is beneficial for organizations migrating from one system to another101
7.4SERVICES102
TABLE 43LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY TYPE,
2017–2021 (USD MILLION)102
TABLE 44LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY TYPE,
2022–2030 (USD MILLION)102
TABLE 45LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY SPECIES,
2017–2021 (USD MILLION)102
TABLE 46LIVESTOCK IDENTIFICATION MARKET FOR SERVICES, BY SPECIES,
2022–2030 (USD MILLION)103
7.4.1DATA ANALYTICS103
7.4.1.1Data analytics plays crucial role in analyzing information gathered on animal health103
7.4.2MAINTENANCE AND SUPPORT SERVICES103
7.4.2.1Maintenance and support services are essential to maintain performance of livestock identification devices103
8LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE104
8.1INTRODUCTION105
FIGURE 42LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE105
FIGURE 43LIVESTOCK IDENTIFICATION DEVICES WITH LONG LIFECYCLE TO DOMINATE MARKET FROM 2022 TO 2030105
TABLE 47LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE,
2017–2021 (USD MILLION)105
TABLE 48LIVESTOCK IDENTIFICATION MARKET, BY DEVICE LIFECYCLE,
2022–2030 (USD MILLION)106
8.2SHORT106
8.2.1SHORT-LIFECYCLE DEVICES ARE PRIMARILY USED IN SWINE AND POULTRY FARMS106
8.3LONG106
8.3.1LONG-LIFECYCLE LIVESTOCK IDENTIFICATION DEVICES ARE IDEAL FOR ANIMALS WITH LONGER LIFESPAN106
9LIVESTOCK IDENTIFICATION MARKET, BY SPECIES107
9.1INTRODUCTION108
FIGURE 44LIVESTOCK IDENTIFICATION MARKET, BY SPECIES108
FIGURE 45CATTLE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2030108
TABLE 49LIVESTOCK IDENTIFICATION MARKET, BY SPECIES,
2017–2021 (USD MILLION)109
TABLE 50LIVESTOCK IDENTIFICATION MARKET, BY SPECIES,
2022–2030 (USD MILLION)109
9.2CATTLE110
9.2.1INCREASING USE OF IDENTIFICATION SOLUTIONS TO TRACK CATTLE PRODUCTION AND HEALTH RECORDS EXPECTED TO AUGMENT MARKET GROWTH110
TABLE 51LIVESTOCK IDENTIFICATION MARKET FOR CATTLE, BY OFFERING,
2017–2021 (USD MILLION)110
TABLE 52LIVESTOCK IDENTIFICATION MARKET FOR CATTLE, BY OFFERING,
2022–2030 (USD MILLION)111
9.3POULTRY111
9.3.1RISING POULTRY MEAT PRODUCTION WORLDWIDE TO SUPPORT MARKET GROWTH111
TABLE 53LIVESTOCK IDENTIFICATION MARKET FOR POULTRY, BY OFFERING,
2017–2021 (USD MILLION)111
TABLE 54LIVESTOCK IDENTIFICATION MARKET FOR POULTRY, BY OFFERING,
2022–2030 (USD MILLION)112
9.4SWINE/PIGS112
9.4.1GROWING NUMBER OF CONSUMERS OF PORK MEAT GLOBALLY LIKELY TO STIMULATE MARKET GROWTH112
TABLE 55LIVESTOCK IDENTIFICATION MARKET FOR SWINE, BY OFFERING,
2017–2021 (USD MILLION)113
TABLE 56LIVESTOCK IDENTIFICATION MARKET FOR SWINE, BY OFFERING,
2022–2030 (USD MILLION)113
9.5OTHERS113
TABLE 57LIVESTOCK IDENTIFICATION MARKET FOR OTHER SPECIES, BY OFFERING, 2017–2021 (USD MILLION)114
TABLE 58LIVESTOCK IDENTIFICATION MARKET FOR OTHER SPECIES, BY OFFERING, 2022–2030 (USD MILLION)114
10GEOGRAPHIC ANALYSIS115
10.1INTRODUCTION116
FIGURE 46REGIONAL-LEVEL CLASSIFICATION OF LIVESTOCK IDENTIFICATION MARKET116
FIGURE 47ASIA PACIFIC TO WITNESS HIGHEST CAGR IN LIVESTOCK IDENTIFICATION MARKET DURING FORECAST PERIOD116
TABLE 59LIVESTOCK IDENTIFICATION MARKET, BY REGION,
2017–2021 (USD MILLION)117
TABLE 60LIVESTOCK IDENTIFICATION MARKET, BY REGION,
2022–2030 (USD MILLION)117
10.2AMERICAS118
FIGURE 48AMERICAS: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT118
TABLE 61LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY REGION,
2017–2021 (USD MILLION)118
TABLE 62LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY REGION,
2022–2030 (USD MILLION)119
TABLE 63LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY OFFERING,
2017–2021 (USD MILLION)119
TABLE 64LIVESTOCK IDENTIFICATION MARKET IN AMERICAS, BY OFFERING,
2022–2030 (USD MILLION)119
10.2.1MNM VIEW ON COVID-19 IMPACT IN AMERICAS119
10.2.2NORTH AMERICA120
FIGURE 49US TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN 2022120
TABLE 65LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2021 (USD MILLION)121
TABLE 66LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY COUNTRY, 2022–2030 (USD MILLION)121
TABLE 67LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY OFFERING, 2017–2021 (USD MILLION)121
TABLE 68LIVESTOCK IDENTIFICATION MARKET IN NORTH AMERICA, BY OFFERING, 2022–2030 (USD MILLION)122
10.2.2.1US122
10.2.2.1.1US to dominate livestock identification market in North America in coming years122
TABLE 69LIVESTOCK IDENTIFICATION MARKET IN US, BY OFFERING,
2017–2021 (USD MILLION)123
TABLE 70LIVESTOCK IDENTIFICATION MARKET IN US, BY OFFERING,
2022–2030 (USD MILLION)123
10.2.2.2Canada123
10.2.2.2.1Beef industry to contribute to market growth in Canada123
TABLE 71LIVESTOCK IDENTIFICATION MARKET IN CANADA, BY OFFERING,
2017–2021 (USD MILLION)124
TABLE 72LIVESTOCK IDENTIFICATION MARKET IN CANADA, BY OFFERING,
2022–2030 (USD MILLION)124
10.2.2.3Mexico124
10.2.2.3.1Mexican market growth is driven by widespread network of distributors of livestock identification solutions124
TABLE 73LIVESTOCK IDENTIFICATION MARKET IN MEXICO, BY OFFERING,
2017–2021 (USD MILLION)125
TABLE 74LIVESTOCK IDENTIFICATION MARKET IN MEXICO, BY OFFERING,
2022–2030 (USD MILLION)125
10.2.3SOUTH AMERICA125
TABLE 75LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY COUNTRY, 2017–2021 (USD MILLION)126
TABLE 76LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY COUNTRY, 2022–2030 (USD MILLION)126
FIGURE 50HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE OF SOUTH AMERICAN LIVESTOCK IDENTIFICATION MARKET, BY OFFERING, IN 2022127
TABLE 77LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY OFFERING, 2017–2021 (USD MILLION)127
TABLE 78LIVESTOCK IDENTIFICATION MARKET IN SOUTH AMERICA, BY OFFERING, 2022–2030 (USD MILLION)127
10.2.3.1Brazil128
10.2.3.1.1Brazil to dominate South American market during forecast period128
TABLE 79LIVESTOCK IDENTIFICATION MARKET IN BRAZIL, BY OFFERING,
2017–2021 (USD MILLION)128
TABLE 80LIVESTOCK IDENTIFICATION MARKET IN BRAZIL, BY OFFERING,
2022–2030 (USD MILLION)128
10.2.3.2Argentina129
10.2.3.2.1Argentina likely to be fastest-growing market for livestock identification solutions129
TABLE 81LIVESTOCK IDENTIFICATION MARKET IN ARGENTINA, BY OFFERING,
2017–2021 (USD MILLION)129
TABLE 82LIVESTOCK IDENTIFICATION MARKET IN ARGENTINA, BY OFFERING,
2022–2030 (USD MILLION)129
10.2.3.3Uruguay130
10.2.3.3.1Livestock identification market expected to grow steadily in Uruguay with increasing livestock population130
TABLE 83LIVESTOCK IDENTIFICATION MARKET IN URUGUAY, BY OFFERING,
2017–2021 (USD MILLION)130
TABLE 84LIVESTOCK IDENTIFICATION MARKET IN URUGUAY, BY OFFERING,
2022–2030 (USD MILLION)130
10.2.3.4Chile130
10.2.3.4.1Chilean market growth is driven by prominent presence of pig and poultry farms130
TABLE 85LIVESTOCK IDENTIFICATION MARKET IN CHILE, BY OFFERING,
2017–2021 (USD MILLION)131
TABLE 86LIVESTOCK IDENTIFICATION MARKET IN CHILE, BY OFFERING,
2022–2030 (USD MILLION)131
10.2.3.5Rest of South America131
TABLE 87LIVESTOCK IDENTIFICATION MARKET IN REST OF SOUTH AMERICA,
BY OFFERING, 2017–2021 (USD THOUSAND)131
TABLE 88LIVESTOCK IDENTIFICATION MARKET IN REST OF SOUTH AMERICA,
BY OFFERING, 2022–2030 (USD THOUSAND)132
10.3EUROPE132
FIGURE 51EUROPE: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT133
FIGURE 52GERMANY TO ACCOUNT LARGEST SHARE OF EUROPEAN LIVESTOCK IDENTIFICATION MARKET THROUGHOUT FORECAST PERIOD134
TABLE 89LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY COUNTRY,
2017–2021 (USD MILLION)134
TABLE 90LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY COUNTRY,
2022–2030 (USD MILLION)135
TABLE 91LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY OFFERING,
2017–2021 (USD MILLION)135
TABLE 92LIVESTOCK IDENTIFICATION MARKET IN EUROPE, BY OFFERING,
2022–2030 (USD MILLION)136
10.3.1GERMANY136
10.3.1.1Germany to dominate European livestock identification market in coming years136
TABLE 93LIVESTOCK IDENTIFICATION MARKET IN GERMANY, BY OFFERING,
2017–2021 (USD MILLION)136
TABLE 94LIVESTOCK IDENTIFICATION MARKET IN GERMANY, BY OFFERING,
2022–2030 (USD MILLION)137
10.3.2NETHERLANDS137
10.3.2.1Increasing livestock population to drive market growth in Netherlands137
TABLE 95LIVESTOCK IDENTIFICATION MARKET IN NETHERLANDS, BY OFFERING, 2017–2021 (USD MILLION)137
TABLE 96LIVESTOCK IDENTIFICATION MARKET IN NETHERLANDS, BY OFFERING, 2022–2030 (USD MILLION)138
10.3.3UK138
10.3.3.1Robust economy and significant funding from public and private authorities for R&D in livestock farming technologies fuel market growth138
TABLE 97LIVESTOCK IDENTIFICATION MARKET IN UK, BY OFFERING,
2017–2021 (USD MILLION)138
TABLE 98LIVESTOCK IDENTIFICATION MARKET IN UK, BY OFFERING,
2022–2030 (USD MILLION)139
10.3.4FRANCE139
10.3.4.1Active involvement of France in strengthening agriculture and livestock sectors to propel market growth139
TABLE 99LIVESTOCK IDENTIFICATION MARKET IN FRANCE, BY OFFERING,
2017–2021 (USD MILLION)139
TABLE 100LIVESTOCK IDENTIFICATION MARKET IN FRANCE, BY OFFERING,
2022–2030 (USD MILLION)140
10.3.5DENMARK140
10.3.5.1Stringent government norms related to livestock tagging and regular inspection by authorities support market growth140
TABLE 101LIVESTOCK IDENTIFICATION MARKET IN DENMARK, BY OFFERING,
2017–2021 (USD MILLION)140
TABLE 102LIVESTOCK IDENTIFICATION MARKET IN DENMARK, BY OFFERING,
2022–2030 (USD MILLION)141
10.3.6SPAIN141
10.3.6.1Increased livestock production and meat consumption spur market growth141
TABLE 103LIVESTOCK IDENTIFICATION MARKET IN SPAIN, BY OFFERING,
2017–2021 (USD MILLION)141
TABLE 104LIVESTOCK IDENTIFICATION MARKET IN SPAIN, BY OFFERING,
2022–2030 (USD MILLION)142
10.3.7NORWAY142
10.3.7.1Norway is projected to record second-highest CAGR in European market during forecast period142
TABLE 105LIVESTOCK IDENTIFICATION MARKET IN NORWAY, BY OFFERING,
2017–2021 (USD MILLION)142
TABLE 106LIVESTOCK IDENTIFICATION MARKET IN NORWAY, BY OFFERING,
2022–2030 (USD MILLION)143
10.3.8POLAND143
10.3.8.1High bovine population fuels market growth143
TABLE 107LIVESTOCK IDENTIFICATION MARKET IN POLAND, BY OFFERING,
2017–2021 (USD MILLION)143
TABLE 108LIVESTOCK IDENTIFICATION MARKET IN POLAND, BY OFFERING,
2022–2030 (USD MILLION)144
10.3.9REST OF EUROPE144
TABLE 109LIVESTOCK IDENTIFICATION MARKET IN REST OF EUROPE, BY OFFERING, 2017–2021 (USD MILLION)144
TABLE 110LIVESTOCK IDENTIFICATION MARKET IN REST OF EUROPE, BY OFFERING, 2022–2030 (USD MILLION)145
10.3.10MNM VIEW ON COVID-19 IMPACT IN EUROPE145
10.4ASIA PACIFIC146
FIGURE 53ASIA PACIFIC: LIVESTOCK IDENTIFICATION MARKET SNAPSHOT146
FIGURE 54CHINA TO ACCOUNT FOR LARGEST SHARE OF LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC FROM 2022 TO 2030147
TABLE 111LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY COUNTRY,
2017–2021 (USD MILLION)147
TABLE 112LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY COUNTRY,
2022–2030 (USD MILLION)147
TABLE 113LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY OFFERING,
2017–2021 (USD MILLION)148
TABLE 114LIVESTOCK IDENTIFICATION MARKET IN ASIA PACIFIC, BY OFFERING,
2022–2030 (USD MILLION)148
10.4.1CHINA148
10.4.1.1Huge cattle and pig population and high demand for meat products to boost market growth148
TABLE 115LIVESTOCK IDENTIFICATION MARKET IN CHINA, BY OFFERING,
2017–2021 (USD MILLION)149
TABLE 116LIVESTOCK IDENTIFICATION MARKET IN CHINA, BY OFFERING,
2022–2030 (USD MILLION)149
10.4.2AUSTRALIA149
10.4.2.1Strict regulatory policies related to livestock tagging imposed by Australian state and territory legislator authorities to spur market growth149
TABLE 117LIVESTOCK IDENTIFICATION MARKET IN AUSTRALIA, BY OFFERING,
2017–2021 (USD MILLION)150
TABLE 118LIVESTOCK IDENTIFICATION MARKET IN AUSTRALIA, BY OFFERING,
2022–2030 (USD MILLION)150
10.4.3NEW ZEALAND150
10.4.3.1High labor costs to drive demand for livestock identification solutions in New Zealand150
TABLE 119LIVESTOCK IDENTIFICATION MARKET IN NEW ZEALAND, BY OFFERING,
2017–2021 (USD MILLION)151
TABLE 120LIVESTOCK IDENTIFICATION MARKET IN NEW ZEALAND, BY OFFERING,
2022–2030 (USD MILLION)151
10.4.4INDIA151
10.4.4.1Robust presence of market players and huge cattle population to boost demand for livestock identification solutions in India151
TABLE 121LIVESTOCK IDENTIFICATION MARKET IN INDIA, BY OFFERING,
2017–2021 (USD MILLION)152
TABLE 122LIVESTOCK IDENTIFICATION MARKET IN INDIA, BY OFFERING,
2022–2030 (USD MILLION)152
10.4.5REST OF ASIA PACIFIC152
TABLE 123LIVESTOCK IDENTIFICATION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2017–2021 (USD MILLION)152
TABLE 124LIVESTOCK IDENTIFICATION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2022–2030 (USD MILLION)153
10.4.6MNM VIEW ON COVID-19 IMPACT IN ASIA PACIFIC153
10.5ROW153
TABLE 125LIVESTOCK IDENTIFICATION MARKET IN ROW, BY GEOGRAPHY,
2017–2021 (USD MILLION)153
TABLE 126LIVESTOCK IDENTIFICATION MARKET IN ROW, BY GEOGRAPHY,
2022–2030 (USD MILLION)154
TABLE 127LIVESTOCK IDENTIFICATION MARKET IN ROW, BY OFFERING,
2017–2021 (USD MILLION)154
TABLE 128LIVESTOCK IDENTIFICATION MARKET IN ROW, BY OFFERING,
2022–2030 (USD MILLION)154
10.5.1MIDDLE EAST154
10.5.1.1Middle Eastern livestock identification market is still in growth phase and presents growth opportunities154
TABLE 129LIVESTOCK IDENTIFICATION MARKET IN MIDDLE EAST, BY OFFERING,
2017–2021 (USD MILLION)155
TABLE 130LIVESTOCK IDENTIFICATION MARKET IN MIDDLE EAST, BY OFFERING,
2022–2030 (USD MILLION)155
10.5.2AFRICA155
10.5.2.1Investment in commercial farming projects expected to support livestock identification market growth in Africa155
TABLE 131LIVESTOCK IDENTIFICATION MARKET IN AFRICA, BY OFFERING,
2017–2021 (USD MILLION)156
TABLE 132LIVESTOCK IDENTIFICATION MARKET IN AFRICA, BY OFFERING,
2022–2030 (USD MILLION)156
10.5.3TURKEY156
10.5.3.1Livestock identification solutions help farmers to increase profitability of livestock farming businesses156
TABLE 133LIVESTOCK IDENTIFICATION MARKET IN TURKEY, BY OFFERING,
2017–2021 (USD MILLION)156
TABLE 134LIVESTOCK IDENTIFICATION MARKET IN TURKEY, BY OFFERING,
2022–2030 (USD MILLION)157
10.5.4MNM VIEW ON COVID-19 IMPACT IN ROW157
11COMPETITIVE LANDSCAPE158
11.1OVERVIEW158
11.2MARKET EVALUATION FRAMEWORK159
TABLE 135REVIEW OF STRATEGIES DEPLOYED BY KEY LIVESTOCK IDENTIFICATION SOLUTION MANUFACTURERS159
11.2.1PRODUCT PORTFOLIO159
11.2.2REGIONAL FOCUS160
11.2.3MANUFACTURING FOOTPRINT160
11.2.4ORGANIC/INORGANIC STRATEGIES160
11.3MARKET SHARE ANALYSIS, 2021160
TABLE 136MARKET SHARE ANALYSIS OF TOP 5 COMPANIES (2021)160
11.4FIVE-YEAR COMPANY REVENUE ANALYSIS161
FIGURE 55FIVE-YEAR REVENUE ANALYSIS OF TOP 5 PLAYERS IN LIVESTOCK IDENTIFICATION MARKET, 2017–2021161
11.5COMPANY EVALUATION QUADRANT162
11.5.1STAR162
11.5.2EMERGING LEADER162
11.5.3PERVASIVE162
11.5.4PARTICIPANT162
FIGURE 56LIVESTOCK IDENTIFICATION MARKET: COMPANY EVALUATION QUADRANT, 2021163
11.6START-UP/SME EVALUATION MATRIX164
11.6.1COMPETITIVE BENCHMARKING164
TABLE 137LIVESTOCK IDENTIFICATION MARKET: DETAILED LIST OF KEY
START-UP/SME PLAYERS164
TABLE 138LIVESTOCK IDENTIFICATION MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS (START-UP/SME COMPANIES)165
11.6.2PROGRESSIVE COMPANY165
11.6.3RESPONSIVE COMPANY165
11.6.4DYNAMIC COMPANY166
11.6.5STARTING BLOCKS166
FIGURE 57LIVESTOCK IDENTIFICATION MARKET: START-UP/SME EVALUATION MATRIX, 2021166
TABLE 139COMPANY OFFERING FOOTPRINT167
TABLE 140COMPANY SPECIES FOOTPRINT168
TABLE 141COMPANY REGION FOOTPRINT169
TABLE 142COMPANY FOOTPRINT170
11.7COMPETITIVE SCENARIO171
11.7.1PRODUCT LAUNCHES171
TABLE 143PRODUCT LAUNCHES, JANUARY 2019–DECEMBER 2022171
11.7.2DEALS172
TABLE 144DEALS, JANUARY 2019–DECEMBER 2022172
11.7.3OTHERS173
TABLE 145EXPANSION, JANUARY 2019–DECEMBER 2022173
12COMPANY PROFILES174
(Business overview, Products/solutions/services offered, Recent developments & MnM View)*
12.1KEY PLAYERS174
12.1.1ALLFLEX LIVESTOCK INTELLIGENCE (MSD ANIMAL HEALTH)174
TABLE 146ALLFLEX LIVESTOCK INTELLIGENCE: BUSINESS OVERVIEW174
12.1.2DATAMARS179
TABLE 147DATAMARS: BUSINESS OVERVIEW179
12.1.3NEDAP N.V.183
TABLE 148NEDAP N.V.: BUSINESS OVERVIEW183
FIGURE 58NEDAP N.V.: COMPANY SNAPSHOT184
12.1.4MS SCHIPPERS187
TABLE 149MS SCHIPPERS: BUSINESS OVERVIEW187
12.1.5LIVESTOCK IMPROVEMENT CORPORATION189
TABLE 150LIVESTOCK IMPROVEMENT CORPORATION: BUSINESS OVERVIEW189
FIGURE 59LIVESTOCK IMPROVEMENT CORPORATION: COMPANY SNAPSHOT190
12.1.6SHEARWELL DATA LTD.193
TABLE 151SHEARWELL DATA LTD.: BUSINESS OVERVIEW193
12.1.7LEADER PRODUCTS195
TABLE 152LEADER PRODUCTS: BUSINESS OVERVIEW195
12.1.8CAISLEY INTERNATIONAL GMBH199
TABLE 153CAISLEY INTERNATIONAL GMBH: BUSINESS OVERVIEW199
12.1.9KUPSAN TAG COMPANY LTD.201
TABLE 154KUPSAN TAG COMPANY LTD.: BUSINESS OVERVIEW201
12.1.10LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD202
TABLE 155LUOYANG LAIPSON INFORMATION TECHNOLOGY CO., LTD: BUSINESS OVERVIEW202
*Details on Business overview, Products/solutions/services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
12.2OTHER PLAYERS205
12.2
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