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Air Care in Denmark

Air Care in Denmark

Air care saw total volume sales contract for a third consecutive year in 2021, with the rate of decline surpassing that recorded in 2020. Many consumers became less inclined to buy such products as they spent more time outside the home following the rollout of COVID-19 vaccines and the easing of public health restrictions, while their appeal was further weakened by heightened budget-consciousness amidst continued economic uncertainty. Overall demand was also depressed by the fact that air care p...

Euromonitor International's Air Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Air Care in Denmark

List Of Contents And Tables

AIR CARE IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Products with natural formulas favoured as overall demand continues to decline
Convenience and versatility remain focal points in new product development activity
More players launch stylish designed products that complement room interiors
PROSPECTS AND OPPORTUNITIES
Growing preference for fragrance-free homes will continue to depress demand
Health and sustainability concerns will encourage greater use of natural ingredients
Candle and liquid air fresheners offer best potential for premiumisation
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2016-2021
Table 2 Sales of Air Care by Category: % Value Growth 2016-2021
Table 3 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 4 NBO Company Shares of Air Care: % Value 2017-2021
Table 5 LBN Brand Shares of Air Care: % Value 2018-2021
Table 6 Forecast Sales of Air Care by Category: Value 2021-2026
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN DENMARK
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2016-2021
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Air Care in Denmark


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