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Direct Selling in Georgia

Direct Selling in Georgia

Value sales through direct selling are low in Georgia and it registered value decline during the first year of the COVID-19 pandemic, as direct sales, such as door-to-door selling, were not permitted due to restrictions on movement. Also, most of the products sold through direct selling are imported beauty products and there were disruptions to supply. In addition, consumers were prioritising essential products in the early stages of the pandemic, and there was not the same demand for beauty pro...

Euromonitor International's Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Health Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Homewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Direct Selling in Georgia

List Of Contents And Tables

DIRECT SELLING IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 related restrictions helps direct sellers recover value sales
Avon Oriflame and Faberlic continue to dominate channel
Oriflame Georgia continues to add to its portfolio, offering products beyond beauty and personal care
PROSPECTS AND OPPORTUNITIES
Lower value growth than review period, with economy brands driving value sales
No signs of direct selling expanding beyond beauty and personal care over the forecast period
E-commerce likely a threat to direct selling growth over the forecast period
CHANNEL DATA
Table 1 Direct Selling by Category: Value 2016-2021
Table 2 Direct Selling by Category: % Value Growth 2016-2021
Table 3 Direct Selling GBO Company Shares: % Value 2017-2021
Table 4 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 5 Direct Selling Forecasts by Category: Value 2021-2026
Table 6 Direct Selling Forecasts by Category: % Value Growth 2021-2026
RETAILING IN GEORGIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce sales continue to grow
Devaluation of lari leads to general price increases, dampening sales growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Retailing GBO Company Shares: % Value 2017-2021
Table 22 Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 24 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

Report Title: Direct Selling in Georgia


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