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The Rising Popularity of Kombucha in Western Europe

The Rising Popularity of Kombucha in Western Europe

Kombucha has come a long way from its reported beginning in Asia over 2,000 years ago. Today, the fermented drink is making a move across Western Europe, growing fast and attracting the most health-conscious consumers. Praised for its digestive properties, kombucha is proliferating in retail, commanding more shelf space in health specialist stores and traditional grocers. However, the beverage faces further threats from competing soft drinks categories across the region.

Euromonitor International's The Rising Popularity of Kombucha in Western Europe global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Introduction
Where Is Kombucha More Prominent?
Key Challengers in Soft Drinks
Future Outlook in The Fermented Landscape

Report Title: The Rising Popularity of Kombucha in Western Europe


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