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Retailing in Slovakia

Retailing in Slovakia

From January until April 2021, COVID-19 related restrictions remained in place. Retail outlets were mandated by the government to close, except for grocery retailers, drugstores, pharmacies, forecourt retailers and pet shops and superstores. Toward the end of the year, during November and December, another set of COVID-19 related restrictions were introduced, except this time stores remained open but were only accessible to consumers who had received two doses of the COVID-19 vaccine and those w...

Euromonitor International's Retailing in Slovakia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing, Store-Based Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Slovakia

List Of Contents And Tables

RETAILING IN SLOVAKIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Players focus on the synergy between their offline and online platforms, launching click-and-collect services to improve convenience for consumers
Consumers demand responsibly sourced products
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
Christmas
Easter
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 14 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 26 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 28 Retailing GBO Company Shares: % Value 2017-2021
Table 29 Retailing GBN Brand Shares: % Value 2018-2021
Table 30 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 31 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 33 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 35 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 36 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 43 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 44 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With less demand for food on-the-go, convenience stores in city and business centres continue to struggle
Convenience stores in residential areas see value sales increase, as consumers prefer to shop at nearby stores while they work from home
More and more convenience stores offer delivery services to adapt to changing consumer habits
PROSPECTS AND OPPORTUNITIES
Changes in food preferences driven by rising health concerns benefits the growth of convenience stores
The forecast will see challenges from e-commerce and foodservice
New entries are set to continue boosting growth in convenience stores 
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 76 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Among grocery retailers, discounters see the highest growth in value sales during the pandemic
Lidl Slovenská Republika maintains its lead, competing further by responding to consumer demand for locally sourced produce
Discounters align to modernisation through offering fresh products, bakeries, premium goods and, fish and meat counters 
PROSPECTS AND OPPORTUNITIES
Discounters will continue to record strong growth, boosted by expansion strategies, ongoing modernisation, and the continued demands from price-sensitive consumers
Lidl focuses on sustainability, appealing to the rise of environmentally wary consumers through reducing waste and introducing eco-friendly distribution trucks
Online grocery is set to put further pressure on discounters, while the smaller store format gains popularity
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 83 Discounters GBO Company Shares: % Value 2017-2021
Table 84 Discounters GBN Brand Shares: % Value 2018-2021
Table 85 Discounters LBN Brand Shares: Outlets 2018-2021
Table 86 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic helps revive the hypermarkets channel, as consumers prefer one-stop shopping outlets during lockdowns
Kaufland leads the landscape, continuing to invest in its modernisation strategy as it implements eco-friendly actions that appeal to consumers
Large selling space works to hypermarkets’ advantage during the sanitary crisis, as consumers feel reassured social distancing measures will be respected
PROSPECTS AND OPPORTUNITIES
Despite modernisation tactics, hypermarkets will face challenges over the forecast period, resulting in a slowdown of growth 
To remain competitive, hypermarkets will have to develop their omnichannel presence
The popularity of non-grocery specialist stores is a growing threat to hypermarkets
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 91 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 92 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to benefit supermarkets as consumers cook more at home during the lockdown in the first months of 2021
Expanded grocery offerings, a focus on local produce and a movement towards eco-friendly strategies drives growth in supermarkets
Coop Jednota Slovensko maintained its lead in 2021, increasing its share through offering a wide variety of locally sourced products and goods 
PROSPECTS AND OPPORTUNITIES
Supermarkets likely to experience growing threat of discounters and food and drink e-commerce
While supermarkets is set to perform well over the forecast period, expansion will reduce, and some supermarket stores may merge into convenience stores
Digitalisation, store modernisation and an increase in eco-friendly solutions will characterise the development of supermarkets in the forecast period
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 99 Supermarkets GBO Company Shares: % Value 2017-2021
Table 100 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 101 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 102 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The traditional grocery retailers channel benefits from growing interest in locally sourced, artisanal food and drinks
Traditional grocery retailers with an online presence fare better in 2021
The landscape remains heavily fragmented in 2021, however, the growth of food/drinks/tobacco specialist retailers could see more chained stores enter
PROSPECTS AND OPPORTUNITIES
The traditional grocery landscape struggles to compete with growing urbanisation and a growing preference for specialist retailers and convenience stores 
Demand for healthy, local and premium food creates an opportunity for traditional grocery specialists over the forecast period 
Traditional grocery retailers benefit from the amount of rural areas, and small and mid-sized towns in Slovakia 
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 107 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 108 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 109 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 110 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of stores helps the channel recover sales but not enough to compensate for the losses in the previous year
In a context of economic uncertainty, economy brands weather the storm better
E-commerce sales not enough to compensate for loss in sales through store-based retail
PROSPECTS AND OPPORTUNITIES
Budget apparel retailers will be challenged by sustainable clothing and international players over the forecast period 
Domestic players struggle to compete against international brands, with major players benefiting from new technologies and innovative forms of customer service 
As e-commerce becomes an increasing threat, players are focused on launching their omnichannel strategies 
CHANNEL DATA
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 114 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 115 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 116 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 118 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 120 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for home office electronics helps electronics and appliance specialist retailers recover retail value sales in 2021
With hybrid working arrangements here to stay, demand for home electronics and small appliances remains high
The landscape is dominated by larger players, as e-commerce remains a growing threat for electronics and appliance specialist retailers
PROSPECTS AND OPPORTUNITIES
Recovery to pre-pandemic revenue levels anticipated by 2023, with consumers upgrading their appliances and reaching for electronic novelties 
Players focus on the synergy between their stores and e-commerce platforms, as more e-commerce only players open bricks-and-mortar showrooms 
Leader Nay implements digital technology in-store to improve the customer shopping experience
CHANNEL DATA
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 122 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 123 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 124 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 126 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 128 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As social conditions gradually return to normal, beauty specialist retailers and optical goods stores see sales return to growth
Demand for medication and dietary supplements remains high, benefiting chemists/pharmacies
Players adapt to changing consumer habits by driving sales through e-commerce
PROSPECTS AND OPPORTUNITIES
Sales over the forecast period will be driven by economic recovery, the aging population and an increased interest in health and wellness 
E-commerce shapes the development of the landscape, as omnichannel strategies become essential
Few store openings expected for in the forecast period, as sales channels are saturated and e-commerce threatens further growth through store-based retailing
CHANNEL DATA
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 130 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 132 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 133 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 134 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 136 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 138 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 140 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer use extra time at home for small renovation works and gardening, benefiting home improvement and gardening stores in 2021
Value sales through e-commerce remain high
More and more home and garden specialist retailers take initiatives to help meet net zero targets
PROSPECTS AND OPPORTUNITIES
Full recovery to pre-pandemic revenue levels forecast to occur by 2022, aided in part by favourable investment conditions for real estate
As outlets numbers decline, players invest in e-commerce to boost forecast growth
Growing competition from other retailers, including e-commerce, is set to intensify over the forecast period
CHANNEL DATA
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 142 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 143 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 144 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 145 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 146 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 148 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 150 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 152 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SLOVAKIA
2021 DEVELOPMENTS
VARIETY STORES IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores with a diversified location portfolio perform better in 2021
Mandatory store closures force independent variety stores to end business
Tchibo Slovensko retains its lead, running popular discounts and promotions while responding to consumer demands and trends
ROSPECTS AND OPPORTUNITIES
Full recovery to pre-pandemic revenue levels is anticipated by 2022, however, independent players are increasingly threatened by international players and modern grocery retailers
New international players are anticipated to open stores in Slovakia
E-commerce is set to change the competitive landscape in variety stores over the forecast period
CHANNEL DATA
Table 153 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 154 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 155 Variety Stores GBO Company Shares: % Value 2017-2021
Table 156 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 157 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 158 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 160 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SLOVAKIA
2021 DEVELOPMENTS
DIRECT SELLING IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct sellers adapt to changing circumstances and seek other ways of interacting with consumers
A heightened sense of health awareness benefits consumer health direct selling
Consumers demand organic and eco-friendly products
PROSPECTS AND OPPORTUNITIES
Players move into e-commerce, however, these sales impact the business of personal direct sellers
Social media enhances the sales performance of direct sellers; however, person-to-person remains the dominant selling format
Consumers demand organic cosmetics, food supplements and wellness products, in line with the growing health and wellness trend
CHANNEL DATA
Table 161 Direct Selling by Category: Value 2016-2021
Table 162 Direct Selling by Category: % Value Growth 2016-2021
Table 163 Direct Selling GBO Company Shares: % Value 2017-2021
Table 164 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 165 Direct Selling Forecasts by Category: Value 2021-2026
Table 166 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to benefit homeshopping, a sales channel relied upon mostly by older generations
E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape
Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence 
PROSPECTS AND OPPORTUNITIES
Homeshopping is unlikely to see a recovery in value sales as consumers prefer other forms of retail
Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward
Homeshopping channels increasingly become marketing tools for selling online or instore
CHANNEL DATA
Table 167 Homeshopping by Category: Value 2016-2021
Table 168 Homeshopping by Category: % Value Growth 2016-2021
Table 169 Homeshopping GBO Company Shares: % Value 2017-2021
Table 170 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 171 Homeshopping Forecasts by Category: Value 2021-2026
Table 172 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increase in foot traffic in public places helps vending recover value sales in 2021
New EU single-use plastics directive obliges suppliers to adapt the packaging of their products
Vending remains a consolidated landscape, with Vending sro and Very Goodies SK taking the lead 
PROSPECTS AND OPPORTUNITIES
Modernisation of payment methods is crucial for vending machine survival
The health and wellness trend is a growth opportunity for vending players over the forecast period
Vending players focus on offering premium products to compete with the rise of specialist coffee shops and premium snacks
CHANNEL DATA
Table 173 Vending by Category: Value 2016-2021
Table 174 Vending by Category: % Value Growth 2016-2021
Table 175 Vending GBO Company Shares: % Value 2017-2021
Table 176 Vending GBN Brand Shares: % Value 2018-2021
Table 177 Vending Forecasts by Category: Value 2021-2026
Table 178 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience trend leads e-commerce to reach new heights
Omnichannel strategy is paramount to success
Internet Mall Slovakia retains its leading position, benefiting from expanding its range of products while AlzaPower is the first private label e-commerce player 
PROSPECTS AND OPPORTUNITIES
E-commerce to continue its march
Players focus on the synergy between their offline and online platforms, launching click-and-collect services to improve convenience for consumers 
Slovak consumers prefer brands and retailers that are committed to sustainability goals
CHANNEL DATA
Table 179 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 180 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 181 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 182 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 183 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 184 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to benefit mobile e-commerce as consumers remain confined to the home
Rise in use of smartphones and growing popularity of Google Pay and Apple Pay support mobile e-commerce value sales
Apparel and footwear and consumer electronics dominate mobile e-commerce
PROSPECTS AND OPPORTUNITIES
Crisis-inspired mobile e-commerce boom will lead to a permanent channel shift
Players are set to invest further in mobile e-commerce, paying attention to mobile applications, web optimisation and instore digital features to boost growth
Challenges to mobile e-commerce include lack of website optimisation, low-level users in rural areas and desktop as an e-commerce shopping preference
CHANNEL DATA
Table 185 Mobile E-Commerce (Goods): Value 2016-2021
Table 186 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 187 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 188 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SLOVAKIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online grocery sales more than double during the pandemic
Convenience stores and other independent retailers partner with third party delivery service providers
Capacity for home delivery remains underdeveloped in Slovakia, hindering further growth
PROSPECTS AND OPPORTUNITIES
Food and drink e-commerce is set to record continued growth as crisis-inspired boom will lead to a permanent channel shift
A growing online customer base, improving e-commerce services of food and drink retailers and the growing number of new players in the landscape will support growth in food and drink e-commerce
E-commerce only players focus on specialist items to set them apart from the competition, with many responding to the growing health and wellness trend 
CHANNEL DATA
Table 189 Food and Drink E-Commerce: Value 2016-2021
Table 190 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 191 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 192 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026

Report Title: Retailing in Slovakia


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