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Home and Garden in Australia

Home and Garden in Australia

Australian consumers continued to be stuck at home during 2021, due to the COVID-19 pandemic and associated lockdowns. The lockdowns of 2021 were in some ways even more extensive than those of 2020, as they included not only Melbourne – which saw the longest and most intensive lockdown of 2020 – but also Sydney. For much of 2021, therefore, both of the two largest population centres in Australia were operating under lockdown conditions.

Euromonitor International's Home and Garden in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home and Garden in Australia

List Of Contents And Tables

HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns turn gardening into a national pastime
Unable to go outside, Australians bring the outdoors in
La Niña also plays an important role in fuelling gardening demand
PROSPECTS AND OPPORTUNITIES
The industry will focus on keeping the new pandemic cohort of gardeners
Gardens need to change along with the climate
Australians embrace a tree-change, planting more trees
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Confined to their homes, Australians embrace home improvements
Australians move into bigger suburban homes, fuelling demand for more furniture
Whilst older Australians invest in home textiles, younger Australians invest in LED strip lights
PROSPECTS AND OPPORTUNITIES
Lags in residential construction will ensure that growth in home furnishings extends into the forecast period
Growth in home furnishings fuelled further by returning migration, both internal and external
E-commerce is well-suited to home furnishings, and is here to stay
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stuck at home, Australians turn to home improvement
A shortage of “tradies” encourages consumers to DIY
Bunnings Warehouse remains the dominant retailer in home improvement
PROSPECTS AND OPPORTUNITIES
An ongoing shortage of tradespeople will ensure that home improvement remains buoyant
Further renovations are expected, as Australians adjust to a new lifestyle
Heightened post-pandemic internal migration will further fuel demand for home improvement
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A pandemic-inspired shift to home cooking fuels a boom in sales of homewares
Food storage surges, as Australians get themselves organised
Entertaining at home fuels growth in dining
PROSPECTS AND OPPORTUNITIES
Demand for homewares expected to remain strong as replacement sales kick in
Boom in homewares for outside the home as Australians become mobile again
Migration to return, inflating the number of consumers in the homewares category
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 NBO Company Shares of Homewares: % Value 2017-2021
Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Report Title: Home and Garden in Australia


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