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Retail Adult Incontinence in Hungary

Retail Adult Incontinence in Hungary

In 2021, retail sales of adult incontinence demonstrated positive growth, largely due to the growing number of elderly people (who mainly consume these products) in the country. Moreover, the ongoing COVID-19 pandemic heightened the risk factors that are associated with poor mental health, and such disorders can cause urinary incontinence. E-commerce offered price discounts, a wider range of products and convenience, and therefore remained a popular sales channel for consumers when buying adult...

Euromonitor International's Retail Adult Incontinence in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retail Adult Incontinence in Hungary

List Of Contents And Tables

RETAIL ADULT INCONTINENCE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales increase as consumer base expands
Players seek to raise awareness and educate consumers to purchase products specifically for incontinence
Essity is the clear sales leader with its trusted Tena brand
PROSPECTS AND OPPORTUNITIES
Ageing of the population to support future growth
More education needed to raise product awareness
Potential increased competition from other products
CATEGORY DATA
Table 1 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
TISSUE AND HYGIENE IN HUNGARY
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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