Asia A2P SMS & CPaaS Market Growth (Status and Outlook) 2021-2026

Abstract
Asia A2P SMS & CPaaS Market (Status and Outlook) 2021-2026

Market Overview
Asia A2P & CPaaS market is anticipated to register a significant CAGR of 8.9% during the review period to surpass the highest market value of USD 31,394.8 Million by the end of 2026. Application-to-Person messaging (A2P) also known as enterprise or professional SMS is a type of message communication in which mobile messages are sent from an application to a mobile user. Communications Platforms as a Service (CPaaS) facilitates organizations to add communications functionality to internet-authorized applications or devices without the conventional platform. The application of A2P & CPaaS messaging in enterprise business strategy is estimated to enhance the growth of the market in the future.

The regional market is driven by the rising mobile subscriber base and growing demand for messaging platforms in the enterprise sector. However, the lack of infrastructure in developing countries with low per capita income in countries, such as Vietnam and the Philippines is expected to hinder the market during the review period. The communication systems in Asian countries are being upgraded these days because of the rapid technological advancements taking place and the rising adoption of cloud-based technologies.

Market Segmentation
Asia A2P SMS & CPaaS market has been segmented on the basis Type, Vertical, and Region.
The by Type segment of the market is divided into A2P SMS, CPaaS (Voice), CPaaS (Message excluding SMS), and CPaaS (Video). The by Vertical segment further segmented by BFSI, retail & e-commerce, ITES & telecom, media & entertainment, utilities & logistics, public sector, healthcare, travel & leisure, and others.

Regional Analysis
The geographic analysis of the Asia A2P SMS & CPaaS market is categorized into China, India, Japan, Malaysia, Taiwan, the Philippines, Singapore, South Korea, and the rest of APAC.
China is expected to drive the largest market share owing to the highest market contribution, due to the large population and several companies preferring messaging over the WeChat application for promotional and transactional security messages. Also, the market growth is attributed to the rising digital payment transactions in the country.
The A2P SMS & CPaaS market in India is anticipated to witness the largest CAGR of 10.5% in the Asia region due to the rising applications of messaging services for marketing campaigns as well as for transactional purposes from hospitals, banks, insurance firms, airline companies, the IT & telecommunications companies, retail & e-commerce companies, and others.

Major Players
The major players in the Asia A2P SMS & CPaaS market are Twilio Inc (US), RingCentral Inc (US), Infobip Ltd (UK), Sinch (Sweden), Vonage (US), OpenMarket (US), TeleSign (US), MessageBird (Netherlands), Bandwidth Inc. (US), IMImobile PLC (CISCO Systems) (UK), Avaya Inc. (US), Route Mobile Limited (India), Kaleyra (Italy), Plivo Inc. (US), and Mitto (Switzerland).

Content
TABLE OF CONTENT
S
1EXECUTIVE SUMMARY
2MARKET INTRODUCTION
2.1DEFINITION
2.2SCOPE OF THE STUDY
2.3RESEARCH OBJECTIVE
2.4MARKET STRUCTURE
3RESEARCH METHODOLOGY
4MARKET DYNAMICS
4.1INTRODUCTION
4.2DRIVERS
4.2.1INCREASE IN MOBILE SUBSCRIBER BASE
4.2.2RISING DEMAND FOR MESSAGING PLATFORMS IN THE ENTERPRISE SECTOR
4.3RESTRAINT
4.3.1LACK OF INFRASTRUCTURE
4.4OPPORTUNITY
4.4.1A2P & CPAAS MESSAGING PLATFORM AS A PART OF ENTERPRISE BUSINESS STRATEGY
4.5IMPACT OF COVID-19
4.5.1IMPACT ON OVERALL MARKET Y-O-Y FOR 2020–2022
4.5.2IMPACT ON ENTERPRISE ACROSS VERTICALS
4.5.3IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL
5MARKET FACTOR ANALYSIS
5.1VALUE CHAIN ANALYSIS
5.1.1A2P & CPAAS SOLUTION PROVIDERS
5.1.2MOBILE NETWORK OPERATORS
5.1.3ENTERPRISES
5.2PORTER’S FIVE FORCES MODEL
5.2.1THREAT OF NEW ENTRANTS
5.2.2BARGAINING POWER OF SUPPLIERS
5.2.3THREAT OF SUBSTITUTES
5.2.4BARGAINING POWER OF BUYERS
5.2.5INTENSITY OF RIVALRY
6ASIA A2P SMS & CPAAS MARKET, BY TYPE
6.1OVERVIEW
6.2A2P SMS
6.3CPAAS (VOICE)
6.4CPAAS (MESSGAE EXCLUDING SMS)
6.5CPAAS (VIDEO)
7ASIA A2P SMS & CPAAS MARKET, BY VERTICAL
7.1OVERVIEW
7.2BFSI
7.3RETAIL AND E-COMMERCE
7.4ITES & TELECOM
7.5MEDIA & ENTERTAINMENT
7.6UTILITIES & LOGISTICS
7.7PUBLIC SECTOR
7.8HEALTHCARE
7.9TRAVEL & LEISURE
7.10OTHERS
8ASIA A2P SMS & CPAAS MARKET, BY COUNTRY
8.1OVERVIEW
8.1.1ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2018–2026 (USD MILLION)
8.2CHINA
8.2.1CHINA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.2.2CHINA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.3INDIA
8.3.1INDIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.3.2INDIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.4JAPAN
8.4.1JAPAN: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.4.2JAPAN: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.5MALAYSIA
8.5.1MALAYSIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.5.2MALAYSIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.6TAIWAN
8.6.1TAIWAN: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.6.2TAIWAN: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.7PHILIPPINES
8.7.1PHILIPPINES: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.7.2PHILIPPINES: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.8SINGAPORE
8.8.1SINGAPORE: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.8.2SINGAPORE: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.9SOUTH KOREA
8.9.1SOUTH KOREA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.9.2SOUTH KOREA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.10REST OF ASIA
8.10.1REST OF ASIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.10.2REST OF ASIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
9COMPETITVE LANDSCAPE
9.1COMPETITIVE BENCHMARKING
9.2VENDOR SHARE ANALYSIS
9.3RECENT DEVELOPMENTS
9.3.1PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS
9.3.2ACQUISITIONS
9.3.3BUSINESS EXPANSIONS
9.3.4PRODUCT LAUNCHES/DEVELOPMENTS
10COMPANY PROFILES
10.1TWILIO INC.
10.1.1COMPANY OVERVIEW
10.1.2FINANCIAL OVERVIEW
10.1.3PRODUCTS/SOLUTIONS OFFERED
10.1.4KEY DEVELOPMENTS
10.1.5SWOT ANALYSIS
10.1.6KEY STRATEGIES
10.2RINGCENTRAL, INC.
10.2.1COMPANY OVERVIEW
10.2.2FINANCIAL OVERVIEW
10.2.3PRODUCTS/SOLUTIONS OFFERED
10.2.4KEY DEVELOPMENTS
10.2.5SWOT ANALYSIS
10.2.6KEY STRATEGIES
10.3INFOBIP LTD.
10.3.1COMPANY OVERVIEW
10.3.2FINANCIAL OVERVIEW
10.3.3PRODUCTS/SOLUTIONS OFFERED
10.3.4KEY DEVELOPMENTS
10.3.5KEY STRATEGIES
10.4SINCH
10.4.1COMPANY OVERVIEW
10.4.2FINANCIAL OVERVIEW
10.4.3PRODUCTS/SOLUTIONS OFFERED
10.4.4KEY DEVELOPMENTS
10.4.5SWOT ANALYSIS
10.4.6KEY STRATEGIES
10.5VONAGE
10.5.1COMPANY OVERVIEW
10.5.2FINANCIAL OVERVIEW
10.5.3PRODUCTS/SOLUTIONS OFFERED
10.5.4KEY DEVELOPMENTS
10.5.5SWOT ANALYSIS
10.5.6KEY STRATEGIES
10.6OPENMARKET
10.6.1COMPANY OVERVIEW
10.6.2FINANCIAL OVERVIEW
10.6.3PRODUCTS/SOLUTIONS OFFERED
10.6.4KEY DEVELOPMENTS
10.6.5KEY STRATEGIES
10.7TELESIGN
10.7.1COMPANY OVERVIEW
10.7.2FINANCIAL OVERVIEW
10.7.3PRODUCTS/SOLUTIONS OFFERED
10.7.4KEY DEVELOPMENTS
10.7.5KEY STRATEGIES
10.8MESSAGEBIRD
10.8.1COMPANY OVERVIEW
10.8.2FINANCIAL OVERVIEW
10.8.3PRODUCTS/SOLUTIONS OFFERED
10.8.4KEY DEVELOPMENTS
10.8.5KEY STRATEGIES
10.9BANDWIDTH INC.
10.9.1COMPANY OVERVIEW
10.9.2FINANCIAL OVERVIEW
10.9.3PRODUCTS/SOLUTIONS OFFERED
10.9.4KEY DEVELOPMENTS
10.9.5SWOT ANALYSIS
10.9.6KEY STRATEGIES
10.10IMIMOBILE PLC (CISCO SYSTEMS)
10.10.1COMPANY OVERVIEW
10.10.2FINANCIAL OVERVIEW
10.10.3PRODUCTS/SOLUTIONS OFFERED
10.10.4KEY DEVELOPMENTS
10.10.5SWOT ANALYSIS
10.10.6KEY STRATEGIES
10.11AVAYA INC.
10.11.1COMPANY OVERVIEW
10.11.2FINANCIAL OVERVIEW
10.11.3PRODUCTS/SOLUTIONS OFFERED
10.11.4KEY DEVELOPMENTS
10.11.5SWOT ANALYSIS
10.11.6KEY STRATEGIES
10.12ROUTE MOBILE LIMITED
10.12.1COMPANY OVERVIEW
10.12.2FINANCIAL OVERVIEW
10.12.3PRODUCTS/SOLUTIONS OFFERED
10.12.4KEY DEVELOPMENTS
10.12.5SWOT ANALYSIS
10.12.6KEY STRATEGIES
10.13KALEYRA
10.13.1COMPANY OVERVIEW
10.13.2FINANCIAL OVERVIEW
10.13.3PRODUCTS/SOLUTIONS OFFERED
10.13.4KEY DEVELOPMENTS
10.13.5SWOT ANALYSIS
10.13.6KEY STRATEGIES
10.14PLIVO INC.
10.14.1COMPANY OVERVIEW
10.14.2FINANCIAL OVERVIEW
10.14.3PRODUCTS/SOLUTIONS OFFERED
10.14.4KEY DEVELOPMENTS
10.14.5KEY STRATEGIES
10.15MITTO
10.15.1COMPANY OVERVIEW
10.15.2FINANCIAL OVERVIEW
10.15.3PRODUCTS/SOLUTIONS OFFERED
10.15.4KEY DEVELOPMENTS
10.15.5KEY STRATEGIES


LIST OF TABLES
TABLE 1MARKET SYNOPSIS
TABLE 2ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 3ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 4ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2018–2026 (USD MILLION)
TABLE 5CHINA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 6CHINA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 7INDIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 8INDIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 9JAPAN A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 10JAPAN A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 11MALAYSIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 12MALAYSIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 13TAIWAN A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 14TAIWAN A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 15PHILIPPINES A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 16PHILIPPINES A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 17SINGAPORE A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 18SINGAPORE A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 19SOUTH KOREA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 20SOUTH KOREA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 21REST OF ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 22REST OF ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 23PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS
TABLE 24ACQUISITIONS
TABLE 25BUSINESS EXPANSIONS
TABLE 26PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 27TWILIO INC.: PRODUCTS/SOLUTIONS OFFERED
TABLE 28TWILIO INC.: KEY DEVELOPMENTS
TABLE 29RINGCENTRAL, INC.: PRODUCTS/SOLUTIONS OFFERED
TABLE 30RINGCENTRAL, INC..: KEY DEVELOPMENTS
TABLE 31INFOBIP LTD.: PRODUCTS/SOLUTIONS OFFERED
TABLE 32INFOBIP LTD.: KEY DEVELOPMENTS
TABLE 33SINCH.: PRODUCTS/SOLUTIONS OFFERED
TABLE 34SINCH.: KEY DEVELOPMENTS
TABLE 35VONAGE: PRODUCTS/SOLUTIONS OFFERED
TABLE 36VONAGE: KEY DEVELOPMENTS
TABLE 37OPENMARKET: PRODUCTS/SOLUTIONS OFFERED
TABLE 38OPENMARKET: KEY DEVELOPMENTS
TABLE 39TELESIGN: PRODUCTS/SOLUTIONS OFFERED
TABLE 40TELESIGN.: KEY DEVELOPMENTS
TABLE 41MESSAGEBIRD: PRODUCTS/SOLUTIONS OFFERED
TABLE 42MESSAGEBIRD: KEY DEVELOPMENTS
TABLE 43BANDWIDTH INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 44BANDWIDTH INC.: KEY DEVELOPMENTS
TABLE 45IMIMOBILE PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 46IMIMOBILE PLC: KEY DEVELOPMENTS
TABLE 47AVAYA INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 48ROUTE MOBILE LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 49ROUTE MOBILE LIMITED: KEY DEVELOPMENTS
TABLE 50KALEYRA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 51KALEYRA: KEY DEVELOPMENTS
TABLE 52PLIVO INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 53MIITO: PRODUCTS/SOLUTIONS/SERVICES OFFERED