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Colour Cosmetics in Guatemala

Colour Cosmetics in Guatemala

Sales of colour cosmetics saw significant contraction in 2020 as a lack of social interaction due to COVID-19 meant fewer occasions for consumers to wear make-up. In 2021, however, the vast majority of Guatemalans resumed their social activities and returned to work and school, which boosted demand for colour cosmetics. Market leaders aggressively promoted and discounted their products in many categories to further drive consumer interest and sales in the year.

Euromonitor International's Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Colour Cosmetics in Guatemala

List Of Contents And Tables

COLOUR COSMETICS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovering category in 2021
Revlon launches product range for a photo-ready look
Direct sellers dominate sales of colour cosmetics
PROSPECTS AND OPPORTUNITIES
Catalogue direct selling brands to continue leading the category
Recovery driven by the young female population, international trends and online influencers
Premium brands will continue to develop, adding value to colour cosmetics
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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