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Toys and Games in Taiwan

Toys and Games in Taiwan

Video games dwarf traditional toys and games in Taiwan in terms of retail value sales. Moreover, video games are far more dynamic, with the category’s annual rate of growth in retail constant value sales (2021 prices) more than doubling in 2021. Pandemic-related restrictions on movement were the main driver of this, as it led local consumers to look for more ways to entertain themselves and their families at home.

Euromonitor International's Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Toys and Games in Taiwan

List Of Contents And Tables

TOYS AND GAMES IN TAIWAN
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2016-2021
Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-related school closures boost demand for construction toys
Pandemic accelerates shift to e-commerce
Amid shifting demographics, manufacturers are increasingly looking beyond children
PROSPECTS AND OPPORTUNITIES
Negative demographic trends will weigh on growth
LEGO well placed for further online and offline growth
Social media will continue to grow in importance as both a marketing and sales channel
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 restrictions drive dynamic growth
Facilitated by more powerful smartphones and faster internet, mobile gaming is now dominant
Government begins to warm to video games
PROSPECTS AND OPPORTUNITIES
Growth will slow, as pandemic boost to demand ebbs
Growing popularity of mobile games will put pressure on Nintendo
Physical games will continue to slide towards obsolescence
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2016-2021
Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Video Games: % Value 2017-2021
Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 24 Distribution of Video Games by Format: % Value 2016-2021
Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026

Report Title: Toys and Games in Taiwan


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