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Deodorants in South Korea

Deodorants in South Korea

New product developments and new trends are hard to spot in deodorants. The category has limited room for growth in South Korea, and the competition is not severe, which makes the category less innovative and thus unappealing to consumers. There have been some attempts to attract consumers who are interested in sustainability through refillable deodorants and packaging made with biodegradable plastic, but these have not had much of an impact. The mainstream deodorant products are mass brands ret...

Euromonitor International's Deodorants in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Deodorants in South Korea

List Of Contents And Tables

DEODORANTS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of product development continues in deodorants
Premium deodorants shows a presence but remains a niche
Deodorant wipes sees some potential during the pandemic, but sales are negligible
PROSPECTS AND OPPORTUNITIES
Deodorants to see slowing growth potential
Deodorant sprays projected to see growth
Low significance of deodorant creams, pumps and wipes
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Deodorants in South Korea


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