Beer in Estonia

Abstract
Lager is the dominant category within beer in Estonia, although there is a growing interest in craft beer. During 2020, many consumers preferred to stockpile lager as it is usually the cheapest type of beer and is often packaged in cans which are easier to store than bottles. With many consumers becoming more price-conscious they were less willing to experiment with expensive varieties of beer. As the COVID-19 situation gradually improved during the course of 2021 thanks to the easing of restric...

Beer in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Beer in Estonia
August 2022

List Of Contents And Tables

BEER IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lager remains dominant but craft beer continues to find favour
Growing focus on healthier lifestyles boosting demand for non alcoholic beer
Lidl finally enters Estonia
PROSPECTS AND OPPORTUNITIES
Sustainability concerns enter beer
Non alcoholic beer set to attract more drinkers moving forward
A Le Coq set to benefit from new agreement to sell Corona beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2021
Summary 2 Number of Breweries 2016-2021
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2016-2021
Table 2 Sales of Beer by Category: Total Value 2016-2021
Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 10 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 11 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 12 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 13 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 4 Research Sources