Deodorants in Switzerland

Abstract
Demand for deodorants marginally dropped in 2020 when the pandemic emerged in Switzerland due to home seclusion and rising price sensitivity. Working remotely and socialising less with others, some consumers reduced their use of deodorants, while others increased their frequency of bathing and showering, and therefore may have skipped the use of deodorant to save costs.

Deodorants in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Deodorants in Switzerland
August 2022

List Of Contents And Tables

DEODORANTS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Full recovery for basic hygiene item deodorants, in line with greater mobility
Sprays and roll-ons remain most popular and convenient options
Unilever retains slim leadership of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Steady demand for deodorants over forecast period led by sprays and roll-ons
Distribution of deodorants likely to remain stable as consumers prefer convenience of modern grocery retailers
Increasing demand for natural formulations set to drive up value of deodorants
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SWITZERLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources