Wine in Estonia

Abstract
Changes in shopping and drinking patterns during the COVID-19 pandemic have led to a shift towards larger packaging formats, such as bag-in-a-box, and small packaging formats, such as cans. Canned wine in particular has been gaining broader consumer acceptance for some time, and this trend has been hastened by the pandemic. Consumers have seen the value in bag-in-box wine which does not need to be consumed as quickly as bottled wine after opening, allowing consumers to exercise greater control o...

Wine in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wine in Estonia
August 2022

List Of Contents And Tables

WINE IN ESTONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Focus on portion control informs packaging while vermouth continues to benefit from cocktail trend
Wine sales remain stable as consumers rediscover the joy of drinking at home
Other sparkling wine benefits from new consumption occasions
PROSPECTS AND OPPORTUNITIES
Sparkling wine set to benefit from new products and increased consumption
The variety of wine is set to continue expanding as consumers develop more sophisticated palates
The entry of Lidl into the market could shake up the competitive landscape
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 10 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources