Headphones in South Korea

Abstract
Headphones is predicted to record another year of double-digit retail volume growth in 2022, driven by the dominant TWS earbuds. While demand for wireless earphones continues to rapidly drop, the niche of wireless headbands continues to expand. During the pandemic, local consumers have had few other entertainment options and increasingly turned to OTT services (like Netflix and Watcha) to alleviate boredom. Such content can be watched on television as well as on a variety of other devices, such...

Headphones in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Headphones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Headphones in South Korea
August 2022

List Of Contents And Tables

HEADPHONES IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for headphones continues to rise in South Korea, driven by TWS earbuds
Protecting ear health when wearing TWS earbuds
Headphones led by smartphone manufacturers
PROSPECTS AND OPPORTUNITIES
Improving technology likely to drive sales of TWS earbuds
Preference for premium headphones
Rising interest in OTT and audio book content anticipated to support growth
CATEGORY DATA
Table 1 Sales of Headphones by Category: Volume 2017-2022
Table 2 Sales of Headphones by Category: Value 2017-2022
Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources