Consumer Values and Behaviour in Singapore

Abstract
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Singapore.

Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
Consumer values and behaviour in Singapore
Singaporeans have faith in their long-term investments
Millennials more focused on trying new products than other generations
Millennials are more confident in their long-term investments
Singaporeans expect to have more free time over next five years compared to global average
Outlook on activities shifting to in-person exceeds global average
Younger generations feel they will be better off but will be working more in the future
Singaporeans do not expect to be as engaged in their community as global counterparts
Over half of respondents say climate change will impact them more over next five years
Younger generations expect to be more engaged with their community in future
Older generations do not tend to entertain friends/family in their homes very often
Energy-efficient homes appeal to Singaporeans who live in a hot and humid climate
Singaporeans tend to choose homes closer to public transportation routes
Availability of ready-made food reduces the need for home cooking
In fast-paced society Singaporeans lack time to cook for themselves
Generation Z rely more on someone else in the household to cook for them
Singaporean millennials are more inclined to closely read nutrition labels
All generations expect work-life balance guarantees from their workplaces
High salaries and job security are the key considerations for workforce
Generation Z feel under more pressure to get things done than other cohorts
Online socialising has become the established way to connect, especially among Gen Z
Singaporeans like to go shopping in their spare time
Millennials ahead of other generations for monthly leisure shopping trips
Singaporeans walk, hike and run for exercise
Baby boomers are very active weekly walkers
Sleep aids are less popular among Singaporean consumers than among global counterparts
Over 60% of respondents worry about climate change and try to have positive impact
Environmentally-friendly behaviours in Singapore higher than the global average
Baby boomers actively engaged in green activities but less likely to donate to charities
Generation Z very active in sharing opinions on social and political issues on media
Cost-conscious consumers like to find bargains and enjoy visiting shopping malls
Generation X is especially interested in finding bargains
Consumers in Singapore avoid buying goods and services unless necessary
Minimalist lifestyle less appealing to Generation Z consumers
Consumers prefer in-store channels for personal goods and electronics
Smartphones used more than other channels to order food for delivery
Amid inflationary pressures, consumers intend to cut most spending on travel and holidays
Millennials more focused on increasing spending on their health
Millennials expect to increase their overall spending more than other cohorts
Privacy concerns foster low rates of sharing personal data online
Older generations are less inclined to share personal information online
Consumers in Singapore have low interest in engaging with companies on social media
Generation Z more likely to interact with company representatives online
Singaporeans regularly access banking services through their mobile devices
Millennials frequently make in-store payments