Megatrends in France

Abstract
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of ’s eight focus megatrends and insights as to how each trend has manifested in France.

Euromonitor's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Bumble’s acquisition of dating app Fruitz will expand its Generation Z reach
French less likely than global counterparts to use tech
Only two fifths of French consumers actively manage their data settings
Generation Z are keenest to receive personalised offers
Friends and family remain the top source of information
Post-pandemic, slightly more want activities to shift to face-to-face than to online
Experience more
Balenciaga drops more virtual products through Fortnite’s first luxury partnership
Most French prefer real world over virtual experiences
More than half of French people socialise online at least monthly
Travel priorities include relaxation and outdoor activities
Generation Z are the keenest to resume face-to-face activities
Middle class reset
Upway sells reconditioned e-bikes at affordable prices
Baby boomers are the most frugal cohort
Mindful consumption is on the rise
Younger generations are cutting down on purchases
Premiumisation
LVMH targets luxury tourists with La Samaritaine refurbishment
Consumers are looking for a simpler life
French enjoy uniquely tailored products and services
Quality trumps other attributes in most categories
Shifting market frontiers
Système U launches “made in France” linen clothing collection
Most consumers are keen to embrace other cultures
Baby boomers are the most focused on supporting local businesses
Shopping reinvented
B oxy’s unstaffed shops-in-a-box are spreading across France
Most products still purchased in-store, despite online growth
Social media engagement by French shoppers is relatively low
Younger generations engage most with brands on social networks
Sustainable living
Flockeo’s new CO2 calculator aims to support sustainable tourism
Most French people are motivated to take action against climate change
Reducing food waste is the top environmental priority
Over a quarter of consumers boycott brands that do not share their ethos
Recyclable and biodegradable packaging is seen as the most sustainable
Wellness
Typology launches ingredient-led hair product range
Consumers seek healthy ingredients but rarely take supplements
Herbal remedies are seen as the most effective stress-buster
The French lag behind global counterparts when it comes to health tech
Health and safety precautions are a priority amidst the pandemic