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Spirits in Denmark

Spirits in Denmark

Total volume sales of spirits returned to growth in 2021, largely thanks to a significant recovery in on-trade sales. As restrictions started to ease, Danes were keen to get out and return to bars and other on-trade venues which helped the category return to growth, albeit at the cost of off-trade demand. In general, Danes like to consume spirits socially in the company of family and friends at home or in the on-trade channel. While there were fears that COVID-19 restrictions would lead to a spi...

Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Spirits in Denmark

List Of Contents And Tables

SPIRITS IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions benefits on-trade demand for spirits
Premiumisation slows due to prevailing economic uncertainty
Gin provides the perfect tonic for thirsty Millennials and Generation Z consumers
PROSPECTS AND OPPORTUNITIES
A bright outlook for spirits as COVID-19 restrictions are lifted
Non alcoholic spirits showing signs of promise
Organic gin set to flourish
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2021
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2016-2021
Table 2 Sales of Spirits by Category: Total Value 2016-2021
Table 3 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 10 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 12 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 13 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 15 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 16 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 17 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 18 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 19 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
ALCOHOLIC DRINKS IN DENMARK
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources

Report Title: Spirits in Denmark


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