Santa Cruz - Comprehensive Overview of the City, PEST Analysis and Analysis of Key Industries including Technology, Tourism and Hospitality, Construction and Retail

Abstract

Summary

“City Profile - Santa Cruz” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Santa Cruz.

Santa Cruz metropolitan area also referred to as Santa Cruz-Watsonville is located in the state of California and spreads over Santa Cruz County in the US. The economy of the area is mainly dominated by the tertiary sector with more than 74% contribution to the total GDP. Improvements in construction, tourism and hospitality industry, and healthcare industry have supported the economic growth of the area

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Scope

- The service sector remains the key contributor to the regional economy - and the major employer.
- Santa Cruz is a key tourist destination for both domestic and international tourists and suffered huge loss following the outbreak of COVID-19 pandemic in early 2020.

Reasons to Buy

- Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.
- Analyze and understand the business environment in the city to align your investment and expansion strategies.
- The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.
- Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Content

Table of Contents

City Snapshot
PEST Analysis
Political
Economic
Social
Technology and Infrastructure
Communications
Internal Transport Networks
Connectivity
Airports
Business Environment Analysis
Travel and Tourism
Tourism Flows
Hotels
Attractions
Events
Construction and Real Estate
Investment
Real Estate Market
Retail
Retail Market
Consumption, Income and Prices
Appendix
Sources
Further Reading
Ask the Analyst
About MarketLine
Disclaimer

List of Tables
Table 1: Santa Cruz metropolitan area - key facts (estimates), 2021
Table 2: Santa Cruz metropolitan area - real GDP and real GDP growth, 2000-25
Table 3: Santa Cruz metropolitan area - economic growth comparison (Index 2010=100), 2000-25
Table 4: Santa Cruz metropolitan area - GDP per capita comparison, 2000-25 ($)
Table 5: Santa Cruz metropolitan area - employment structure, 2000-25 (% of total)
Table 6: Santa Cruz metropolitan area - main universities, 2021
Table 7: Santa Cruz metropolitan area - population comparison, 2000-25 (million)
Table 8: Santa Cruz metropolitan area - population by age, 2000-25 (% of total)
Table 9: Santa Cruz metropolitan area - mass transit network indicators, 2021
Table 10: Santa Cruz metropolitan area - Norman Y. Mineta San Jose International Airport: key indicators, 2017-21
Table 11: Santa Cruz metropolitan area - San Francisco International Airport, key indicators, 2016-21
Table 12: San Francisco metropolitan area - San Francisco International Airport, key indicators, 2017-20 (number)
Table 13: Santa Cruz County - hotel KPIs, 2019-20

List of Figures
Figure 1: Santa Cruz metropolitan area - real GDP and real GDP growth, 2000-25
Figure 2: Santa Cruz metropolitan area - economic growth comparison (Index 2010=100), 2000-25
Figure 3: Santa Cruz metropolitan area - GDP per capita comparison, 2000-25
Figure 4: Santa Cruz metropolitan area - employment structure, 2000-25 (% of total)
Figure 5: Santa Cruz metropolitan area - population comparison, 2000-25
Figure 6: Santa Cruz metropolitan area - population by age, 2000-25 (% of total)